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  • All HBS Web  (4,264)
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    • News  (1,630)
    • Research  (737)
    • Events  (1)
    • Multimedia  (55)
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  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

minimal attention from historians and sociologists of science, whose analysis of scientific infrastructure has instead focused on formal scientific communication through journal articles and online forums, the formation of new disciplines... View Details
Keywords: Martha Lagace
  • 26 Oct 2021
  • Research & Ideas

What Companies Want Most in a CEO: A Good Listener

skills who can: actively listen to others; empathize genuinely with others’ experiences; persuade people to work toward a common goal; and communicate clearly—or, as Sadun puts it, “touch the chords of listeners.” Top executives who... View Details
Keywords: by Jay Fitzgerald
  • August 2018
  • Teaching Note

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes
Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
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Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Teaching Note 819-027, August 2018.
  • 13 Feb 2007
  • First Look

First Look: February 13, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=905067 Performing Industry Research to Inform Investment Decisions Harvard Business Note 207-069 Conducting thorough research about an industry is often an important component of investment analysis.... View Details
Keywords: Martha Lagace
  • 16 May 2023
  • In Practice

After Silicon Valley Bank's Flameout, What's Next for Entrepreneurs?

crisis. In addition to the operational learnings around banking and ensuring not all of their cash is in one vulnerable place, it was a big wake-up call for many founders in terms of how they do everything to keep their cool with employees, investors, customers, and... View Details
Keywords: by Avery Forman; Technology; Financial Services
  • 03 Feb 2009
  • First Look

First Look: February 3, 2009

would intrude ever more deeply and more precisely into consumer lives than broadcast media had been able to. Instead, the transformation is unfolding on a model of consumer empowerment, in which consumers use digital media to communicate... View Details
Keywords: Martha Lagace
  • 01 Jun 2015
  • Research & Ideas

The Surprising Benefits of Oversharing

badly of people who withhold information, another recent HBS study found differently. In Is No News (Perceived As) Bad News? An Experimental Investigation of Information Exposure, Assistant Professor Michael Luca, also from the NOM unit,... View Details
Keywords: by Michael Blanding
  • 15 Sep 2009
  • First Look

First Look: September 15

shifting workforce demographics, and changing reimbursement models—threaten to disrupt NWH's organizational model. Similar to other U.S. community hospitals, NWH has historically been staffed primarily with private practitioners; however,... View Details
Keywords: Martha Lagace
  • 05 Dec 2006
  • First Look

First Look: December 5, 2006

working paper: http://www.hbs.edu/research/pdf/07-031.pdf   Cases & Course MaterialsAndrea Jung: Empowering Avon Women Harvard Business School Case 406-095 Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=406095 Atheros View Details
Keywords: Sean Silverthorne
  • 30 Oct 2017
  • Research & Ideas

Asking Questions Can Get You a Better Job or a Second Date

intelligent as well.” The research, published in the paper It Doesn’t Hurt to Ask: Question-Asking Increases Liking, examined data from online chats and face-to-face speed dating conversations. In addition to Brooks, the coauthors were Karen Huang, View Details
Keywords: by Rachel Layne
  • 13 Nov 2013
  • Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

products perceived as feminine—especially in cases where men use a particular brand to communicate their own identities. Harvard Business School Senior Lecturer Jill J. Avery calls this phenomenon "gender contamination."... View Details
Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto
  • 09 Dec 2008
  • First Look

First Look: December 9, 2008

Enterprise Community Partners must determine whether to rebuild the Lafitte housing projects in hurricane-ravaged New Orleans and, if so, how to mitigate the risks. Set in January 2007, more than a year after Hurricane Katrina made... View Details
Keywords: Martha Lagace
  • 08 Jul 2019
  • Research & Ideas

Are Paywalls Saving Newspapers?

community newspapers are able to leverage their unique local content to make a digital paywall strategy advantageous, despite lacking the circulation and resources of the major newspaper companies, says Chung. For now, the research... View Details
Keywords: by Kristen Senz; Journalism & News; Media & Broadcasting
  • March 2018
  • Teaching Note

Making Target the Target: Boycotts and Corporate Political Activity (A) and (B)

By: Nien-hê Hsieh and Victor Wu
Through the challenges facing Target, the case examines the ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying. In 2016, Target CEO Brian Cornell must determine how to... View Details
Keywords: Public Opinion; Social Issues; Corporate Social Responsibility and Impact; Mission and Purpose; Problems and Challenges; Laws and Statutes; Rights; Crisis Management; Risk Management; Media; Political Elections; Taxation; Corporate Accountability; Values and Beliefs; Fairness; Diversity; Customers; Communication; Business and Government Relations; Retail Industry; United States
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Hsieh, Nien-hê, and Victor Wu. "Making Target the Target: Boycotts and Corporate Political Activity (A) and (B)." Harvard Business School Teaching Note 318-123, March 2018.
  • May 2020 (Revised July 2020)
  • Teaching Note

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels
Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint... View Details
Keywords: Marketing; Brands and Branding; Advertising; Advertising Campaigns; Marketing Strategy; Marketing Communications; Corporate Social Responsibility and Impact; Consumer Products Industry; Sports Industry; United States; North America
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Avery, Jill, and Koen Pauwels. "Brand Activism: Nike and Colin Kaepernick." Harvard Business School Teaching Note 520-104, May 2020. (Revised July 2020.)
  • 05 Sep 2007
  • First Look

First Look: September 5, 2007

and communities to set up conservation programs to preserve natural habitat. In contrast, Greenpeace works to campaign for environmental change against governments and corporations and accepts funding only through individuals and... View Details
Keywords: Martha Lagace
  • November 2017
  • Teaching Note

Tencent

By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 718-426. Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking... View Details
Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Value Creation; Emerging Markets; Product Development; Segmentation; Business Units; Communication; Profit; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Asia; China; Canton (province, China)
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Wells, John R., and Gabriel Ellsworth. "Tencent." Harvard Business School Teaching Note 718-457, November 2017.
  • 24 Oct 2011
  • Research & Ideas

The Yelp Factor: Are Consumer Reviews Good for Business?

most small restaurants in smaller communities wouldn't get reviews to begin with if it weren't for the review sites, and for every eatery that suffers under the weight of a bad review there are presumably others boosted by positive... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 22 Apr 2008
  • First Look

First Look: April 22, 2008

and community norms substantially constrain EURid's approach, preventing the use of the most natural economic mechanisms (such as auctions). Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=908052 Opening... View Details
Keywords: Martha Lagace
  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

decision concerns the variety and heterogeneity of languages in their product range. Should a firm propose a single product language to communicate a precise identity, or should it explore different product languages? Of course, the two... View Details
Keywords: Martha Lagace
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