Publications

March 2011
Teaching Note

Calveta Dining Services, Inc.: A Recipe for Growth? (Brief Case)

By: James L. Heskett and Patricia Girardi

Teaching Note for #4261. View Details

Keywords: Corporate Vision; Employee Empowerment; Service Management; Family Businesses; Growth Strategy; Mission and Purpose; Family Business; Employee Relationship Management; Communication; Organizational Structure; Operations; Growth and Development Strategy

Web

Technology & Operations Management Awards & Honors - Faculty & Research

Technology & Operations Management Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students 2024 Ryan W. Buell : Received the 2024 HBS Student Association Faculty Teaching Award for exceptional contributions to... View Details

13 Aug 2014
Lessons from the Classroom

Managing the Family Business: Entrepreneurs Needed for Long-Run Success

reassess the importance of entrepreneurs for not only the continuation of the family company, but for the continued success of the family itself. Managers inside your core business who think like entrepreneurs (we call them intrapreneurs)... View Details

Keywords: by Michael J. Roberts

01 Feb 2022
What Do You Think?

Is Concierge Management an Answer to the “Big Quit”?

economies. It’s also testimony to a darker phenomenon. A recent study reported in MIT Sloan Management Review concludes that from April through September, the main reason for quitting in the US (10 times more important than compensation)... View Details

Keywords: by James Heskett

July 2016 (Revised October 2016)
Case

Entrepreneurial Sales and Marketing Vignettes

By: Mark Roberge and Frank Cespedes

Which sales candidate is a startup’s ideal first hire? What marketing channels are best to invest in? How aggressively should an executive team align sales with customer success? Early stage founders, sales leaders, and marketing executives often face one, and... View Details

Keywords: Entrepreneurial Marketing; Entrepreneurial Sales; Business Startups; Talent; Talent Management; Growth Management; Marketing Communications; Social Marketing; Salesforce Management; Pricing; Sales; Marketing

May 2013
Supplement

To JV or Not To JV? That Is the Question (for XTech in China)

This is the Spreadsheet Supplement for To JV or Not To JV? That is the Question (for XTech in China) HBS Case 807118. Includes Exhibit 1. View Details

March 2006 (Revised September 2006)
Case

Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel

By: Dennis Campbell, Francisco de Asis Martinez-Jerez, Marc Epstein and Joshua Bellin

The MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas... View Details

Keywords: Games, Gaming, and Gambling; Customer Relationship Management; Customer Value and Value Chain; Entertainment and Recreation Industry; Accommodations Industry; Nevada

May 2022
Case

Byte

By: Boris Groysberg, Katherine Connolly Baden and Julia Kelley

In January 2021, Byte co-founders Scott Cohen and Blake Johnson reflected on how far their Los Angeles-based direct-to-consumer (DTC) orthodontics company had come since launching its clear aligners just a little over two years earlier. Cohen and Johnson were both... View Details

Keywords: Growth; Customer Experience; Customer Focused Organization; Innovation; DTC; Growth Management; Expansion; Entrepreneurship; Customer Focus and Relationships; Innovation and Invention; Growth and Development Strategy; Medical Devices and Supplies Industry; United States

13 Sep 2019
Blog Post

An Uncommon Summer: Project Management at an Education Non-Profit

growth over the past decade was explosive, and the HR team, constantly understaffed, was struggling to get ahead of the growth. Long term, high impact projects affecting the entire network were often left on the back burner for short term... View Details

April 2012
Case

Pret A Manger

By: Frances X. Frei, Rick Goldberg and Stephanie van Sice

Pret A Manger, a London-based chain of sandwich shops, was known for its fast, genuine service and pre-packaged sandwiches prepared on-site daily. Instructed by its board to grow at 15 percent per year, Pret considered opening "twin" shops in locations too small to... View Details

Keywords: Customer Service Excellence; Growth Planning And Management; Employee Performance Management; Information Management; Production Planning; Employee Attitude Development And Empowerment; Employee Retention; Leadership Development And Career Planning; Service Delivery; Growth and Development Strategy; Business Model; Innovation and Invention; Employees; Performance; London

05 Dec 2023
News

Coca-Cola Ranked as the Best Place to Work for Career Growth in a New Study of America’s Largest Companies

June 2016 (Revised January 2018)
Case

Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers

By: Thales S. Teixeira and Morgan Brown

By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details

Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two Sided Markets; Digital Platforms; Marketing; Digital Marketing; Growth Management; Service Industry

January 2018 (Revised March 2018)
Supplement

Wenzhou Kangning Hospital: Changing Mental Healthcare in China (B)

By: William C. Kirby, Wei Zhang, Yuanzhuo Wang and Nancy Hua Dai

This case updates Wenzhou Kangning Hospital Co, Ltd.'s activities since its IPO in late 2015, focusing on its strategy and growth since the IPO and challenges for the future. View Details

Keywords: Healthcare; Mental Health; Entrepreneurship; China; Growth Strategy; Health Care and Treatment; Growth and Development Strategy; China

September 2023
Case

DocSend: A Path off the Plateau?

By: Thomas R. Eisenmann and Jeffrey Huizinga

Recounts how the leaders of DocSend, an early-stage startup that offered tools for sharing files online, searched for a viable business model and weighed tradeoffs in transitioning from a sales-led to a product-led "go-to-market" approach. View Details

Keywords: Technology; Start-up; Growth; Business Model; Business Startups; Sales; Growth and Development Strategy; Technology Industry

01 Apr 2001
News

The Small Business Difference: How Smaller Companies Manage with Less

Management Déjà Vu,” by asking his audience about their concerns, as owners and operators of small businesses. A number of issues were voiced: sales and marketing; cash flow; hiring and motivating employees; smooth succession within... View Details

Keywords: Garry Emmons; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training

June 2013
Supplement

To JV or Not To JV? That is the Question (for XTech in China) - Video Supplement

By: Jim Sharpe

This is the Video Supplement for To JV or Not To JV? That is the Question (for XTech in China) HBS Case 807118. View Details

April 2017
Teaching Note

DoubleDutch

By: Frank Cespedes

This Teaching Note accompanies HBS No. 815-044 “DoubleDutch” in which the co-founders of the event management start-up, DoubleDutch, have to make a significant decision about their young company's sales function. The teaching note covers: Opportunity analysis,... View Details

Keywords: Sales Management; Selling; Marketing Management; Strategy Implementation; Business Marketing; Salesforce Management; Marketing; Sales; Marketing Strategy; Strategy; Entrepreneurship; Business Startups; Technology Industry; United States; Europe; Asia

February 2014 (Revised March 2014)
Case

Red Star Furniture Group Co. Ltd.

By: Krishna G. Palepu and Pedro Nueno

Founded in 1986, Red Star had become the leading department store in China for furniture and home equipment products (bathroom, lamps, textiles complements, etc.). The business model of Red Star was to provide adequate space for vendors (that rented the space) in good... View Details

Keywords: Entrepreneurship In Emerging Markets; Growth Strategy And Execution; Growth and Development Strategy; Retail Industry; China