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      • Faculty Publications  (798)

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      • November 2017
      • Article

      A Retrospective Analysis of Hypertension Screening at a Mass Gathering in India: Implications for Non-communicable Disease Control Strategies

      By: S. Balsari, P. Vemulapalli, M. Gofine, K. Oswal, R. Merchant, S. Saunik, G. Greenough and T. Khanna
      Cardiovascular disease is the leading cause of mortality from noncommunicable diseases (NCD) in India. The government’s National Programme for Prevention and Control of Cancer, Diabetes, Cardiovascular Diseases and Stroke seeks to increase capacity building, screening,... View Details
      Keywords: Health Disorders; Health Care and Treatment; Problems and Challenges; India
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      Balsari, S., P. Vemulapalli, M. Gofine, K. Oswal, R. Merchant, S. Saunik, G. Greenough, and T. Khanna. "A Retrospective Analysis of Hypertension Screening at a Mass Gathering in India: Implications for Non-communicable Disease Control Strategies." Journal of Human Hypertension 31, no. 11 (November 2017): 750–753.
      • October 2017 (Revised January 2018)
      • Case

      Bitfury: Blockchain for Government

      By: Mitchell Weiss and Elena Corsi
      In the Republic of Georgia, legend had it their land was a precious gift from God he had intended to keep for his mother. But over time, the land had been under intermittent threat from without and within. In 2017, the Bitfury Group, which Valery Vavilov had... View Details
      Keywords: Blockchain; Bitcoin; Cryptocurrency; Public Entrepreneurship; Public Innovation; Government Innovation; Property Rights; Property Registry; Technology Strategy; Distributed Networks; Entrepreneurship; Public Sector; Innovation and Invention; Technology Adoption; Business and Government Relations; Technology Industry; Real Estate Industry; Public Administration Industry; Georgia (nation, Asia); Tbilisi
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      Weiss, Mitchell, and Elena Corsi. "Bitfury: Blockchain for Government." Harvard Business School Case 818-031, October 2017. (Revised January 2018.)
      • September 2017
      • Teaching Note

      Marketing Transformation at Mastercard

      By: Sunil Gupta and Srinivas K. Reddy
      Teaching Note for HBS No. 517-040. View Details
      Keywords: Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry
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      Gupta, Sunil, and Srinivas K. Reddy. "Marketing Transformation at Mastercard." Harvard Business School Teaching Note 518-043, September 2017.
      • September 2017 (Revised January 2019)
      • Case

      FJ Management Inc.

      By: Lynda M. Applegate and Matthew G. Preble
      In late 2015, Crystal Call Maggelet, president and CEO of FJ Management, is working with her investment committee to help set the company’s strategic direction. Maggelet, daughter of the company’s founder, has led FJ Management since 2009 when she stepped in as CEO... View Details
      Keywords: Turnaround; Company History; Family Business; Transformation; Volatility; Change Management; Entrepreneurship; Ethics; Moral Sensibility; Values and Beliefs; Cash Flow; Insolvency and Bankruptcy; Financial Liquidity; Financial Management; Governance; Corporate Governance; Governance Controls; Leadership; Leading Change; Crisis Management; Negotiation; Organizational Change and Adaptation; Family Ownership; Business and Stakeholder Relations; Business Strategy; Service Industry; Service Industry; Service Industry; Service Industry; Utah
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      Applegate, Lynda M., and Matthew G. Preble. "FJ Management Inc." Harvard Business School Case 818-028, September 2017. (Revised January 2019.)
      • September–October 2017
      • Article

      Managing Our Hub Economy: Strategy, Ethics, and Network Competition in the Age of Digital Superpowers

      By: Marco Iansiti and Karim R. Lakhani
      A small number of digital superpowers—Alibaba, Amazon, Microsoft, and others—have become “hub firms” because they control access to billions of mobile customers coveted by all kinds of product and service providers. These hubs drive increasing returns to scale and... View Details
      Keywords: Competition; Strategic Planning; Auto Industry; Technology Industry
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      Iansiti, Marco, and Karim R. Lakhani. "Managing Our Hub Economy: Strategy, Ethics, and Network Competition in the Age of Digital Superpowers." Harvard Business Review 95, no. 5 (September–October 2017): 84–92.
      • August 2017
      • Supplement

      Canada Mortgage and Housing Corporation in Motion: Video Supplement

      By: Boris Groysberg and Sarah L. Abbott
      Evan Siddall, newly appointed CEO of Canada Mortgage Housing Corporation, a governmental organization focused on the residential housing market, is charged with leading change at the organization. The case follows this process of change step by step and looks at the... View Details
      Keywords: Leading Change; Organization Behavior; Government; Performance; Leadership; Change; Organizational Change and Adaptation; Organizational Culture; Nonprofit Organizations; Government Administration; Restructuring; Risk Management; Financial Services Industry; Canada
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      Groysberg, Boris, and Sarah L. Abbott. "Canada Mortgage and Housing Corporation in Motion: Video Supplement." Harvard Business School Multimedia/Video Supplement 418-701, August 2017.
      • 2017
      • Book

      Profits and Sustainability: A History of Green Entrepreneurship

      By: Geoffrey Jones
      This book explores whether profits and environmental sustainability are compatible through the lens of a global history of green entrepreneurship between the nineteenth century and today. It tells the story of the extraordinary and often eccentric men and women who... View Details
      Keywords: Environmental Entrepreneurship; Green Business; Sustainability; Entrepreneurship; Ethics; Business History; Religion; Environmental Sustainability; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry; Africa; Asia; Europe; Latin America; North and Central America; Oceania
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      Jones, Geoffrey. Profits and Sustainability: A History of Green Entrepreneurship. New York: Oxford University Press, 2017.
      • Summer 2017
      • Article

      Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior

      By: Jeffrey Prince and Shane Greenstein
      The television industry is undergoing a generational shift in structure; however, many demand-side determinants are still not well understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and... View Details
      Keywords: Information Technology; Service Delivery; Consumer Behavior; Television Entertainment; Service Industry; Service Industry
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      Prince, Jeffrey, and Shane Greenstein. "Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior." Journal of Economics & Management Strategy 26, no. 2 (Summer 2017): 293–317.
      • May 2017
      • Supplement

      Betfair (B), (C), and (D) Case Slides

      By: Ramon Casadesus-Masanell and John Heilbron
      Contains slides related to the Betfair B, C, and D cases.
      Abstracts:
      B) Buoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model.
      C) Prompted by a takeover bid from... View Details
      Keywords: Betfair; Exchange; Betting; Leisure Industry; Betting Markets; Market Design; Digital Platforms; Diversification; Business Model; Laws and Statutes; Financial Services Industry; Financial Services Industry; Europe
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      Casadesus-Masanell, Ramon, and John Heilbron. "Betfair (B), (C), and (D) Case Slides." Harvard Business School PowerPoint Supplement 717-520, May 2017.
      • 2017
      • Working Paper

      Digital Agility: The Impact of Software Portfolio Architecture on IT System Evolution

      By: Alan MacCormack, Robert Lagerström, Martin Mocker and Carliss Y. Baldwin
      The modern industrial firm increasingly relies on software to support its competitive position. However, the uncertain and dynamic nature of today’s global marketplace dictates that this software be continually evolved and adapted to meet new business challenges. This... View Details
      Keywords: Information Systems; Software; Architecture; Modularity; Agility; Coupling; Applications and Software; Design; Decisions; Performance
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      MacCormack, Alan, Robert Lagerström, Martin Mocker, and Carliss Y. Baldwin. "Digital Agility: The Impact of Software Portfolio Architecture on IT System Evolution." Harvard Business School Working Paper, No. 17-105, May 2017. (Revised October 2017.)
      • May 2017
      • Supplement

      Betfair (B)

      By: Ramon Casadesus-Masanell, John Heilbron and Neil Campbell
      Buoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model. View Details
      Keywords: Betfair; Exchange; Business Model; Betting; Leisure Industry; Market Design; Digital Platforms; Diversification; Financial Services Industry; Financial Services Industry; Europe
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      Casadesus-Masanell, Ramon, John Heilbron, and Neil Campbell. "Betfair (B)." Harvard Business School Supplement 717-517, May 2017.
      • May 2017 (Revised November 2017)
      • Teaching Note

      BrightStar Care: The Evolution of a Leadership Team

      By: Boris Groysberg, Colleen Ammerman and Olivia Hull
      Teaching Note for HBS No. 417-020. View Details
      Keywords: Health Care Services; Entrepreneurs; Board Of Directors; Boards Of Directors; Health Care Industry; Growth Strategy; Organizational Change; Brand Positioning; Entrepreneurial Organizations; Entrepreneurial Management; Franchising; Family-owned Business; Home Health Care; Managing Growth; Management Styles; Organizational Development; Talent Management; Women Executives; Women And Leadership; Business Startups; Family Business; Small Business; Talent And Talent Management; Governing And Advisory Boards; Health Care And Treatment; Human Capital; Leadership Development; Leadership Style; Business Or Company Management; Growth And Development Strategy; Management Analysis, Tools, And Techniques; Management Skills; Management Style; Management Succession; Management Systems; Management Teams; Brands And Branding; Marketing Strategy; Strategy; Health Industry
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      Groysberg, Boris, Colleen Ammerman, and Olivia Hull. "BrightStar Care: The Evolution of a Leadership Team." Harvard Business School Teaching Note 417-074, May 2017. (Revised November 2017.)
      • May 2017 (Revised July 2017)
      • Supplement

      Aadhaar: From Voluntary to Mandatory

      By: Tarun Khanna, Anjali Raina and Rachna Chawla
      Approximately 1.1 billion residents of India (99% of the population) had a unique biometric identity—Aadhaar—by 2017. In six years, the Unique Identification Authority of India (UIDAI) had achieved an unprecedented milestone in emerging and developed markets. The... View Details
      Keywords: Entrepreneurship; Business and Government Relations; Emerging Markets; Information; Information Technology; Organizational Design; Infrastructure; Identity; Projects; Information Management; Government and Politics; Digital Platforms; Internet and the Web; Transformation; Society; Welfare; Social Issues; Private Sector; Public Sector; Information Technology Industry; Asia; India; New Delhi
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      Khanna, Tarun, Anjali Raina, and Rachna Chawla. "Aadhaar: From Voluntary to Mandatory." Harvard Business School Supplement 717-512, May 2017. (Revised July 2017.)
      • April 14, 2017
      • Article

      Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It

      By: John A. Deighton
      United Airlines has pledged to improve its training programs and empower its employees to put customers first in the wake of a video showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and... View Details
      Keywords: Crisis Management; Customer Focus and Relationships; Employees; Training; Air Transportation Industry
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      Deighton, John A. "Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It." Harvard Business Review (website) (April 14, 2017).
      • April 2017 (Revised February 2020)
      • Case

      edaixi (eWash): Digital Transformation of Laundry Services (A)

      By: Feng Zhu, Weiru Chen, Chuang Chen and Ciwu Lin
      Founded in 2013 as a laundry service featuring online ordering for home pickup and delivery, China’s edaixi (eWash) illustrated the online-to-offline (O2O) business model. As yet unclear in 2016 was the optimal way to organize third-party laundry service providers,... View Details
      Keywords: Laundry; O2O; Online-to-offline; Business Model; Service Operations; Ownership Type; Digital Platforms; Transformation; China
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      Zhu, Feng, Weiru Chen, Chuang Chen, and Ciwu Lin. "edaixi (eWash): Digital Transformation of Laundry Services (A)." Harvard Business School Case 617-034, April 2017. (Revised February 2020.)
      • April 2017 (Revised February 2020)
      • Supplement

      edaixi (eWash): Digital Transformation of Laundry Services (B)

      By: Feng Zhu, Weiru Chen, Chuang Chen and Ciwu Lin
      Founded in 2013 as a laundry service featuring online ordering for home pickup and delivery, China’s edaixi (eWash) illustrated the online-to-offline (O2O) business model. As yet unclear in 2016 was the optimal way to organize third-party laundry service providers,... View Details
      Keywords: Laundry; O2O; Online-to-offline; Service Operations; Business Model; Digital Platforms; Transformation; Service Industry; China
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      Zhu, Feng, Weiru Chen, Chuang Chen, and Ciwu Lin. "edaixi (eWash): Digital Transformation of Laundry Services (B)." Harvard Business School Supplement 617-038, April 2017. (Revised February 2020.)
      • March 2017
      • Supplement

      Microfinance in India 2010-2016: Crisis and Recovery

      By: Shawn Cole, Vikram Gandhi, Caitlin Reimers and Yannick Saleman
      SKS, India's leading microfinance firm, is challenged when politicians declaim microfinance as exploitation of the poor and severely restrict business practices. View Details
      Keywords: Microfinance; Government Administration; Policy; Capital Markets; Crisis Management; Poverty; Financial Services Industry; India
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      Cole, Shawn, Vikram Gandhi, Caitlin Reimers, and Yannick Saleman. "Microfinance in India 2010-2016: Crisis and Recovery." Harvard Business School Supplement 217-070, March 2017.
      • March 2017 (Revised May 2019)
      • Case

      Marketing Transformation at Mastercard

      By: Sunil Gupta, Srinivas K. Reddy and David Lane
      Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders, but also with Mastercard's direct bank and merchant stakeholders.... View Details
      Keywords: Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry
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      Gupta, Sunil, Srinivas K. Reddy, and David Lane. "Marketing Transformation at Mastercard." Harvard Business School Case 517-040, March 2017. (Revised May 2019.)
      • February 2017
      • Case

      BlaBlaCar: The Road Ahead...

      By: Karim R. Lakhani, Arun Sundararajan, Emilie Billaud and Caroline Caltagirone
      In 2017, the co-founders of BlaBlaCar—the world’s largest long-distance carpooling company—reflected on the evolution of their venture and the way forward. BlaBlaCar had reached critical mass and size; yet staying still was not going to be enough to be relevant and... View Details
      Keywords: Business Growth and Maturation; Business Startups; Transformation; Decision Making; Values and Beliefs; Growth and Development Strategy; Digital Platforms; Network Effects; Strategic Planning; Competitive Strategy; Expansion; Internet and the Web; Transportation Networks; Web Services Industry; Web Services Industry; France; Europe
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      Lakhani, Karim R., Arun Sundararajan, Emilie Billaud, and Caroline Caltagirone. "BlaBlaCar: The Road Ahead..." Harvard Business School Case 617-050, February 2017.
      • February 2017
      • Teaching Note

      The Tate's Digital Transformation

      By: Jill Avery
      John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate’s... View Details
      Keywords: Digital; Ecommerce; Experience; Customer Experience; Customer Relationship Management; Channel Management; Museums; Arts Marketing; Nonprofit; Marketing; Marketing Channels; Marketing Strategy; Customer Focus and Relationships; Digital Marketing; Digital Strategy; Social Media; E-commerce; Entertainment and Recreation Industry; Fine Arts Industry; England; United Kingdom; Europe
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      Avery, Jill. "The Tate's Digital Transformation." Harvard Business School Teaching Note 517-098, February 2017.
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