Publications

12 Nov 2013
First Look

First Look: November 12

714-409 Coffee Wars in India: Café Coffee Day Takes on the Global Brands Café Coffee Day (CCD) is contemplating how to respond to the entry of Starbucks into the Indian coffee chain market. The case study... View Details

Keywords: Sean Silverthorne

09 Nov 2010
First Look

First Look: November 9, 2010

presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a View Details

Keywords: Sean Silverthorne

23 Jul 2012
Research & Ideas

Book Excerpt: ‘Talk, Inc.’

or as trained brand ambassadors. By empowering employees to communicate in that way, leaders relinquish much of the control that they formerly exerted over organizational messaging. But they gain a great deal in return. Through... View Details

Keywords: Re: Boris Groysberg

18 Dec 2018
First Look

New Research and Ideas, December 18, 2018

519-011 Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are... View Details

Keywords: Dina Gerdeman

18 Sep 2007
First Look

First Look: September 18, 2007

activity to distance themselves from competitors. Microfinance: Business, Profitability, and the Creation of Social Value Author:Michael Chu Publication:Chap. 28 in Business Solutions for the Global Poor: Creating Social and Economic... View Details

Keywords: Martha Lagace

20 Feb 2001
Research & Ideas

What’s Next for Japan

approach was not a universal panacea to competing in the global economy." Porter went on to suggest that even the profitable Japan had serious limitations. "Total quality management, lifetime employment, close relationships with... View Details

Keywords: by Hilah Geer

September 2021 (Revised December 2021)
Case

STARZPLAY: Shooting for the Stars

By: Elie Ofek, Marco Bertini and Alpana Thapar

In mid-2021, Maaz Sheikh, cofounder and CEO of STARZPLAY, a Dubai-based subscription video on demand (SVOD) provider that catered to the Middle East and North Africa region, was wrestling with how to find the right balance between continued subscriber growth and... View Details

Video

Dr. Silvia Gold

Dr. Silvia Gold, President of the Mundo Sano Foundation and co-founder of Grupo Insud, explains how patent expiration is important for innovation, recounting that her company has always won against large Western pharmaceutical companies that have sought legal action... View Details

January 2008 (Revised February 2010)
Case

Chocolates El Rey

By: Rohit Deshpandé, Gustavo Herrero and Regina Garcia-Cuellar

In late November 2006, Jorge Redmond, CEO of Chocolates El Rey, called a meeting with senior management to discuss the company's growth strategy. A relatively small firm with sales of around $14 million, El Rey produced top quality chocolate made with single origin... View Details

Keywords: Family Business; Globalized Markets and Industries; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Segmentation; Agriculture and Agribusiness Industry; Food and Beverage Industry; Venezuela

February 2020
Case

Leading Change in Talent at L'Oréal

By: Lakshmi Ramarajan, Vincent Dessain and Emer Moloney

Jean-Claude Le Grand just stepped into a new role as Executive Vice-President for Human Resources at the global cosmetics company, L’Oréal. He is now responsible for the hiring, development, promotion, and retention of 83,000 employees worldwide. The highly successful... View Details

Keywords: Advertising; Business Headquarters; Business Divisions; Business Organization; Change; Change Management; Transformation; Competency and Skills; Experience and Expertise; Talent and Talent Management; Demographics; Diversity; Gender; Nationality; Multinational Firms and Management; Human Resources; Employees; Recruitment; Retention; Selection and Staffing; Innovation and Management; Jobs and Positions; Employment; Human Capital; Leadership; Leadership Development; Leadership Style; Leading Change; Management Practices and Processes; Marketing; Brands and Branding; Product Marketing; Organizations; Organizational Change and Adaptation; Organizational Structure; Personal Development and Career; Planning; Strategic Planning; Problems and Challenges; Networks; Social Psychology; Attitudes; Power and Influence; Social and Collaborative Networks; Business Strategy; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; France; Paris

Web

Hiring Organizations

S.p.A. Anomaly Capital Management Antelope Anterra Capital Anthos Capital Anthropic Antora Energy Apeiron Labs Apollo Global Management Inc. Apple Inc. Applied Intuition Applied Ventures LLC Aquamarine Capital Ara Partners Arado Arcellx,... View Details

December 2018
Case

Corporate Transformation at Merck KGaA, Darmstadt, Germany

By: Joseph B. Fuller, Amy C. Edmondson, Daniela Beyersdorfer and Tonia Labruyere

When Stefan Oschmann became CEO and chairman of the executive board of Merck KGaA, Darmstadt, Germany, in 2016, the company had started its transformation from a mid-tier traditional German industry player to a global modern science and technology player. The... View Details

Keywords: Corporate Governance With Family Ownership; Transformation; Change Management; Restructuring; Corporate Governance; Family Ownership

20 Jan 2017
Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

perspectives might the wealthy businessman draw on as he transitions from CEO to commander in chief? To get a better sense of the months ahead, The Gazette asked Harvard Business School (HBS) faculty members how Trump’s nearly 50 years of experience in building a View Details

Keywords: by Christina Pazzanese

25 Apr 2023
Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

under globally recognized brand names, including the private labels of mass merchants such as Walmart, Costco, and Target. Most of those profits accrued to the brands, rather than the Chinese suppliers.... View Details

Keywords: by John Deighton; Fashion; Retail; Consumer Products

Rahmi M. Koç

Keywords: Diversified

20 Mar 2012
First Look

First Look: March 20

circumstances, including human purposes, evolved. While the invisible hand of the pricing mechanism can balance supply and demand on a global basis, or in subunits thereof, the visible hand of political authority is essential to the... View Details

Keywords: Sean Silverthorne

03 Jan 2007
First Look

First Look: January 3, 2007

were devastating. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=307010 Lincoln Electric Harvard Business School Case 707-445 The case describes Lincoln Electric's business strategy and incentive system, and it discusses the View Details

Keywords: Sean Silverthorne

25 Jun 2013
First Look

First Look: June 25

Business School Case 613-045 Managing with Analytics at Procter & Gamble Senior management at P&G has put a strong emphasis on using data to make "better, smarter, real-time business decisions." The Global Business... View Details

Keywords: Anna Secino

January 2008 (Revised February 2011)
Case

Club Atlético Boca Juniors

By: Anita Elberse, Alberto Ballve and Gustavo Herrero

Club Atlético Boca Juniors is the most popular soccer club in Argentina and one of the most decorated clubs in the world. Throughout its storied history, the club has recruited and developed dozens of star players. In his eleven years at Boca Juniors, president... View Details

Keywords: Business Model; Talent and Talent Management; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Sports; Sports Industry; Argentina