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      • September 2016 (Revised December 2018)
      • Case

      Joan Bavaria and Multi-Dimensional Capitalism

      By: Geoffrey Jones and Seema Amble
      The case examines the career of Joan Bavaria, a pioneer of socially responsible investing and founder of Trillium Asset Management and Ceres, the nonprofit organization advocating for sustainability leadership. It describes her personal journey from art student and... View Details
      Keywords: Integrated Corporate Reporting; Corporate Social Responsibility and Impact; Personal Development and Career
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      Jones, Geoffrey, and Seema Amble. "Joan Bavaria and Multi-Dimensional Capitalism." Harvard Business School Case 317-028, September 2016. (Revised December 2018.)
      • Article

      ESG Integration in Investment Management: Myths and Realities

      By: Sakis Kotsantonis, Christopher Pinney and George Serafeim
      The authors’ aim in this article is to set the record straight on the financial performance of sustainable investing while also correcting a number of other widespread misconceptions about this rapidly growing set of principles and methods. Myth Number 1:... View Details
      Keywords: ESG; Sustainability; Investment Management; Finance; Corporate Social Responsibility; Integrated Corporate Reporting; Corporate Social Responsibility and Impact; Investment; Environmental Sustainability; Corporate Governance
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      Kotsantonis, Sakis, Christopher Pinney, and George Serafeim. "ESG Integration in Investment Management: Myths and Realities." Journal of Applied Corporate Finance 28, no. 2 (Spring 2016): 10–16.
      • August 2016
      • Supplement

      CEO Succession at Cisco (B): Announcement Strategy

      By: Boris Groysberg, J. Yo-Jud Cheng and Annelena Lobb
      Supplements the (A) case (417-031). This case supplement describes Cisco’s communications strategy around the CEO announcement, which focused on controlling the narrative and avoiding leaks. The strategy included both internal and external processes aimed at... View Details
      Keywords: Management Succession; Communication Strategy; Technology Industry
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      Groysberg, Boris, J. Yo-Jud Cheng, and Annelena Lobb. "CEO Succession at Cisco (B): Announcement Strategy." Harvard Business School Supplement 417-032, August 2016.
      • August 2016 (Revised August 2017)
      • Case

      AnswerDash (Abridged)

      By: Elie Ofek and Jeffrey D. Shulman
      It is 2014 and AnswerDash, a startup backed by venture capital, has not seen the widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of... View Details
      Keywords: Pricing; Economic Value Estimation; Price Metrics; Organizational Selling; Innovation Adoption; Business To Business; Marketing; Customer Lifetime Value; Venture Capital; Customer Relationship Management; Price; Marketing Strategy; Entrepreneurship; Technology Adoption; Business Startups; Sales; Innovation and Invention; Product Marketing; Financial Services Industry
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      Ofek, Elie, and Jeffrey D. Shulman. "AnswerDash (Abridged)." Harvard Business School Case 517-020, August 2016. (Revised August 2017.)
      • July 2016
      • Case

      Spotify

      By: Anita Elberse and Alexandre de Pfyffer
      In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalogue from Spotify's music streaming service. Is it time for Spotify to reconsider... View Details
      Keywords: Entertainment; Marketing; Superstar; Music; Entertainment Marketing; Media; Digital Technology; Creative Industries; Product Portfolio Management; General Management; Management; Strategy; Internet and the Web; Open Source Distribution; Creativity; Music Entertainment; Product Marketing; Music Industry
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      Elberse, Anita, and Alexandre de Pfyffer. "Spotify." Harvard Business School Case 516-046, July 2016.
      • July 2016 (Revised January 2017)
      • Case

      Banking on Change: Aligning Culture and Compensation at Morgan Stanley

      By: Malcolm S. Salter
      This case study was prepared as part of a research project on Culture, Conduct, and Governance in Financial Firms. The objective of this project is to compare and contrast the efforts of U.S. and European banks to induce changes in organization culture in the aftermath... View Details
      Keywords: Business or Company Management; Corporate Accountability; Ethics; Organizational Culture; Corporate Governance; Banks and Banking; United States; Europe
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      Salter, Malcolm S. "Banking on Change: Aligning Culture and Compensation at Morgan Stanley." Harvard Business School Case 917-402, July 2016. (Revised January 2017.)
      • July–August 2016
      • Article

      Beyond the Holacracy Hype: The Overwrought Claims—and Actual Promise—of the Next Generation of Self-Managed Teams

      By: Ethan Bernstein, John Bunch, Niko Canner and Michael Lee
      Holacracy and other forms of self-organization have been getting a lot of press. Proponents hail them as "flat" environments that foster flexibility, engagement, productivity, and efficiency. Critics say they're naive, unrealistic experiments. We argue, using evidence... View Details
      Keywords: Self-Managed Organizations; Self-Managed Teams; Reliability; Adaptability; Holacracy; Organization Design; Organization Structure; Organizational Charts; Organizational Architecture; Organizational Forms; Organizational Design; Organizational Structure; Organizational Change and Adaptation; Performance Effectiveness; Performance Productivity; Management Practices and Processes; Management Systems; Managerial Roles; Human Resources; Apparel and Accessories Industry; Manufacturing Industry; Retail Industry; Public Administration Industry; Technology Industry; North America
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      Bernstein, Ethan, John Bunch, Niko Canner, and Michael Lee. "Beyond the Holacracy Hype: The Overwrought Claims—and Actual Promise—of the Next Generation of Self-Managed Teams." Harvard Business Review 94, nos. 7-8 (July–August 2016): 38–49.
      • 2016
      • Working Paper

      The Empirical Economics of Online Attention

      By: Andre Boik, Shane Greenstein and Jeffrey Prince
      In several markets, firms compete not for consumer expenditure but instead for consumer attention. We model and characterize how households allocate their scarce attention in arguably the largest market for attention: the Internet. Our characterization of household... View Details
      Keywords: Internet and the Web; Competition; Behavior; Resource Allocation; Household; Cognition and Thinking
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      Boik, Andre, Shane Greenstein, and Jeffrey Prince. "The Empirical Economics of Online Attention." NBER Working Paper Series, No. 22427, July 2016.
      • June 2016
      • Case

      Controversy over Executive Remuneration at BP

      By: V.G. Narayanan and Ashley Hartman
      In March 2016, BP disclosed that its chief executive officer, Bob Dudley, would receive a $19.6 million compensation package, a 20% increase in total compensation over the previous year. BP justified the amount, emphasizing that the company delivered strong results... View Details
      Keywords: Executive Compensation
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      Narayanan, V.G., and Ashley Hartman. "Controversy over Executive Remuneration at BP." Harvard Business School Case 116-063, June 2016.
      • June 2016
      • Case

      The Wealthfront Generation

      By: Luis Viceira and Allison Ciechanover
      Keywords: Automated Investment Advisor; Millennials; Fintech; Customers; Asset Management; Internet and the Web; Age; Investment; Business Startups; California
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      Viceira, Luis M., and Allison Ciechanover. "The Wealthfront Generation." Harvard Business School Case 216-085, June 2016.
      • July 16, 2016
      • Article

      A Game Theoretic Model for Resource Allocation Among Countermeasures with Multiple Attributes

      By: Elisabeth C. Paulson, Igor Linkov and Jeffrey Keisler
      We study a strategic, two-player, sequential game between an attacker and defender. The defender must allocate resources amongst possible countermeasures and across possible targets. The attacker then chooses a type of threat and a target to attack. This paper proposes... View Details
      Keywords: Resource Allocation; Game Theory; Strategy
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      Paulson, Elisabeth C., Igor Linkov, and Jeffrey Keisler. "A Game Theoretic Model for Resource Allocation Among Countermeasures with Multiple Attributes." European Journal of Operational Research 252, no. 2 (July 16, 2016): 610–622.
      • June 2016 (Revised August 2017)
      • Case

      AnswerDash

      By: Elie Ofek and Jeffrey D. Shulman
      It is 2014, and AnswerDash, a startup backed by venture capital, has not seen the widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of... View Details
      Keywords: Pricing; Economic Value Estimation; Price Metrics; Organizational Selling; Innovation Adoption; Business To Business; Marketing; Customer Lifetime Value; Venture Capital; Customer Relationship Management; Price; Marketing Strategy; Entrepreneurship; Technology Adoption; Business Startups; Sales; Innovation and Invention; Product Marketing; Financial Services Industry
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      Ofek, Elie, and Jeffrey D. Shulman. "AnswerDash." Harvard Business School Case 516-106, June 2016. (Revised August 2017.)
      • 2016
      • Working Paper

      Operations in the On-Demand Economy: Staffing Services with Self-Scheduling Capacity

      By: Itai Gurvich, Martin Lariviere and Antonio Moreno
      Motivated by recent innovations in service delivery such as ride-sharing services and work-from-home call centers, we study capacity management when workers self-schedule. Our service provider chooses capacity to maximize its profit (revenue from served customers minus... View Details
      Keywords: Strategic Servers; On-demand Economy; Independent Capacity; Distributed Systems; Uber; Service Operations; Performance Capacity
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      Gurvich, Itai, Martin Lariviere, and Antonio Moreno. "Operations in the On-Demand Economy: Staffing Services with Self-Scheduling Capacity." Working Paper, June 2016.
      • May 2016
      • Case

      OPET: Precision Marketing in Uncertain Times

      By: Rajiv Lal, Esel Çekin and Eren Kuzucu
      During Timucin Guler’s decade at OPET, a prominent fuel distributor in Turkey, he transformed the definition of marketing in the company. Under Guler’s lead, OPET, once a local player in the downstream distribution market, became the second largest fuel distributor in... View Details
      Keywords: Customer Satisfaction; Customer Service; Emerging Market; Focusing On Customers; Competition; Turkey; Loyalty Program; Marketing Strategy; Downstream Distribution; Customer Relationship Management; Energy Industry; Turkey
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      Lal, Rajiv, Esel Çekin, and Eren Kuzucu. "OPET: Precision Marketing in Uncertain Times." Harvard Business School Case 516-087, May 2016.
      • May 2016
      • Article

      'Both/And' Leadership

      By: Wendy K. Smith, Marianne Lewis and Michael Tushman
      Leaders face a multitude of strategic paradoxes—contradictory pressures that are too often viewed as "either/or" choices. There are innovation paradoxes, in which the pursuit of new offerings and processes conflicts with the mandate to sustain the tried and... View Details
      Keywords: Conflict of Interests; Goals and Objectives; Business Processes
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      Smith, Wendy K., Marianne Lewis, and Michael Tushman. "'Both/And' Leadership." Harvard Business Review 94, no. 5 (May 2016): 62–70.
      • Article

      Making Exit Interviews Count

      By: Everett Spain and Boris Groysberg
      In the knowledge economy, skilled employees are the assets that drive organizational success. Thus companies must learn from them—why they stay, why they leave, and how the organization needs to change. A thoughtful exit interview—whether it be a face-to-face... View Details
      Keywords: Information; Management Practices and Processes; Retention; Resignation and Termination
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      Spain, Everett, and Boris Groysberg. "Making Exit Interviews Count." Harvard Business Review 94, no. 4 (April 2016): 88–95.
      • 2016
      • Working Paper

      The Reference Wars: Encyclopedia Britannica's Decline and Encarta's Emergence

      By: Shane Greenstein
      The experience of Encyclopædia Britannica provides the canonical example of the decline of an established firm at the outset of the digital age. Competition from Microsoft's Encarta in 1993 led to sharp declines in the sales of books, which led to the distressed sale... View Details
      Keywords: Market Entry and Exit; Service Operations; Emerging Markets; Applications and Software; Books; Information Technology Industry; Information Industry
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      Greenstein, Shane. "The Reference Wars: Encyclopedia Britannica's Decline and Encarta's Emergence." Working Paper, April 2016.
      • February 2016
      • Teaching Note

      Advanced Leadership Pathways: General Gale Pollock and Services for the Vision Impaired

      By: Rosabeth M. Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone
      Following a successful military career as an Army Nurse, achieving rank as Major General, becoming the first female Acting Surgeon General of the Army, and the 22nd Chief of the Army Nurse Corps, Pollock developed a vested interest in improving the lives of the... View Details
      Keywords: Health
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      Kanter, Rosabeth M., Tessa Natanay Hamilton, and Ai-Ling Jamila Malone. "Advanced Leadership Pathways: General Gale Pollock and Services for the Vision Impaired." Harvard Business School Teaching Note 316-036, February 2016.
      • February 2016
      • Teaching Note

      Akın Öngör's Journey

      By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone
      The case of Akın Öngör's Journey describes a highly successful former CEO with stellar leadership skills, who transformed a bank in Turkey into one of the world's best, steered it to contribute to his country's social agenda, influenced business practices of other... View Details
      Keywords: Leadership; Change Management; Social Entrepreneurship; Business and Community Relations; Turkey
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      Kanter, Rosabeth Moss, and Ai-Ling Jamila Malone. "Akın Öngör's Journey." Harvard Business School Teaching Note 316-062, February 2016.
      • February 2016 (Revised October 2017)
      • Case

      Nuclear Energy: An Answer to Climate Change?

      By: Michael W. Toffel, Glen W. S. Dowell and James Weber
      Environmental activist groups have traditionally opposed nuclear energy. However, the growing environmental problems associated with global climate change require major changes to reduce the carbon intensity of electricity generation. Should environmental groups... View Details
      Keywords: Nuclear Energy; Nuclear Power; Climate Change; Safety; Activism; Nonprofit; Environment; Environmental Protection; Social Movements; Energy; Energy Generation; Environmental Sustainability; Non-Governmental Organizations; Non-Renewable Energy; Energy Industry; United States
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      Toffel, Michael W., Glen W. S. Dowell, and James Weber. "Nuclear Energy: An Answer to Climate Change?" Harvard Business School Case 616-052, February 2016. (Revised October 2017.)
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