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- Faculty Publications (299)
Show Results For
- All HBS Web
(823)
- People (4)
- News (212)
- Research (492)
- Multimedia (14)
- Faculty Publications (299)
- July 2017
- Case
Magpie: Developing and Using Buyer Personas
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Fashion Industry; Fashion Industry; United States
Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Case 818-013, July 2017.
- January 2018
- Case
Under Armour
By: Rory McDonald, Clayton M. Christensen, Daniel West and Jonathan E. Palmer
After 20 years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales—a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge... View Details
Keywords: Under Armour; Nike; Adidas; ＂Jobs To Be Done; Purpose Brands; Entrepreneurship; Customer Focus and Relationships; Innovation Strategy; Business Growth and Maturation; Growth Management; Innovation Leadership; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; United States; Maryland; Baltimore
McDonald, Rory, Clayton M. Christensen, Daniel West, and Jonathan E. Palmer. "Under Armour." Harvard Business School Case 618-020, January 2018.
- 16 May 2024
- News
On the Job
draw on in her leadership of Black Opal Beauty and Fashion Fair cosmetics, two storied brands for people of color that she purchased in 2019 with Cheryl Mayberry McKissick. Desiree Rogers: I’m going to say my first real job in my mind,... View Details
Keywords: first job; leadership; life experience; career lessons; Finance; Oil and Gas Extraction; Mining; Retail Trade
- 06 Jan 2016
- What Do You Think?
Why Do Leaders Get Their Timing Wrong?
Summing Up Is Good Timing in Management Primarily a Function of Strategy or Culture? Timing in executing change is an important responsibility of leadership. Responses to this month’s column suggest that if timing is the result of one person’s judgment, that judgment... View Details
- Web
Global Activities 2020
including the launch of his fashion e-commerce company, Darza. Immersion Offers Students Insight into Development in Sri Lanka In the School’s first immersion in Sri Lanka, HBS students and faculty learned firsthand about China’s Belt and... View Details
- Web
Industry Information - Alumni
current picture of the CPG business. CGT Consumer Goods Technology A collection of news, articles, featured content, sponsored events. A mission of being the intersection of business and technology in the global consumer goods community. Subscription required. Business... View Details
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
of any business that it wished. This proved to be an illusion, but it was one widely shared within the business world at the time. Diversification was the fashion of the moment, which managers were constantly under pressure to follow from... View Details
- Profile
Sergio Velasquez-Terjesen
semester and January break, he participated in HBS's Start Up Bootcamp program, in which he worked with three HBS peers to launch a new line of children's clothing made from sustainable merino wool. "The marrying of fashion with... View Details
- 10 Aug 2009
- Research & Ideas
High Commitment, High Performance Management
A: Leaders must make conscious, principled choices. Such principled choices define a firm's character. They are: Purpose: It defines the firm's contribution to customers, employees, investors, community, and society, not only increasing stock price. Strategy: HCHP... View Details
Keywords: by Martha Lagace
- 05 Feb 2019
- News
The First Five Years: Karan Shah (MBA 2016)
fashion quotient quickly!” How do you use what you learned at HBS in your work at PCL? “Given that my role involves working extensively in strategy and growth, what I learned in my classes on finance, negotiations, strategy, B2B sales,... View Details
- 09 Dec 2013
- Research & Ideas
Cultural Disharmony Undermines Workplace Creativity
different cultural background who did or didn't get along with other people. Participants were then asked to read Chua's business case on the Chinese fashion house, and afterward told to come up with ideas for next year's collection that... View Details
Keywords: by Michael Blanding
- Profile
Yung Winata
be when you grew up? I used to make dresses for my dolls with fabric from my own clothes. I thought I was destined to be a fashion designer. Instead, I chose the anthesis of that and joined the military where I wore the same outfit every... View Details
- 15 Dec 2023
- News
Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem
“Africa’s youth population is growing. The median age is 19,” he says. “By 2050, more than a third of the world’s youth will be African. They’re passionate about sports, music, fashion and art, and, increasingly they are creators. Our... View Details
Keywords: Margie Kelley
- Web
In the News - Creating Emerging Markets
on a new website by the Business History Initiative. Ritu Kumar Featured in Harvard Business School Study The iconic fashion designer Ritu Kumar has become one of the first Indian women entrepreneurs to be featured in the Harvard Business... View Details
- 03 Dec 2014
- What Do You Think?
Can the Brilliant Jerk Be Managed Effectively?
on; beginning an intervention with the offender early on; providing an opportunity for attitude improvement, possibly with the engagement of a counselor or coach; and then terminating in a timely fashion the employee who is unable to... View Details
Keywords: by James Heskett
- 08 Oct 2008
- Research & Ideas
Book Excerpt: A Sense of Urgency
create the sense of urgency needed to perform better. An example. At a major European retailer, margins were shrinking year after year because fashionable boutiques were taking its top-of-the-line business, and discounters were taking... View Details
Keywords: by John P. Kotter
- 15 Mar 2017
- Lessons from the Classroom
More Than 900 Examples of How Climate Change Affects Business
This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details
- February 2018 (Revised October 2019)
- Technical Note
The Art and Science of Brand Valuation
By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details
Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry
Avery, Jill. "The Art and Science of Brand Valuation." Harvard Business School Technical Note 518-086, February 2018. (Revised October 2019.)
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
Searched-For Female," as recorded by Google, and made international headlines for donning a dress made of red meat, which Time Magazine called the top fashion statement of 2010. “Gaga is a marketing phenomenon” So it's almost... View Details
- 17 Jun 2015
- Lessons from the Classroom
Excellence Comes From Saying No
fashion at the commission there was no need to 'rock the boat,'" he wrote. "I tolerated more than I should have." The student ended his essay with some concrete suggestions on how to reform the commission. "They each... View Details
Keywords: by Michael Blanding