Event Marketing - Publications - Faculty & Research

10 Jan 2023
Op-Ed

Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage

it’s important to use these different lenses to fully embrace all the learnings that came from your journey. What specific skills have you developed or mastered? Consider all functions within an organization—financial, sales, product, hiring, etc. These are typically... View Details

Keywords: by Julia Austin

19 Oct 2022
Op-Ed

Cofounder Courtship: How to Find the Right Mate—for Your Startup

particular field your venture intends to address, you may need a cofounder with domain specific expertise. Having domain expertise will not only inform the product strategy, but will also help the venture gain credibility in the market... View Details

Keywords: by Julia Austin

05 Mar 2019
First Look

New Research and Ideas, March 5, 2019

towards those customers for whom the intervention will pay off, therefore increasing the value of customers while maximizing the return on the marketing efforts. Targeting effectively ultimately depends on the firm's ability to precisely... View Details

Keywords: Dina Gerdeman

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HBS Entrepreneurship Summit - Alumni

Programs & Events HBS Entrepreneurship Summit NOV 4-5 4-5 NOVEMBER 2022 HBS ENTREPRENEURSHIP SUMMIT: LEADING HIGH-GROWTH VENTURES IN AN UNPREDICTABLE WORLD Brought to you by the Arthur Rock Center for Entrepreneurship and Alumni Relations... View Details

28 Jan 2008
Research & Ideas

Billions of Entrepreneurs in China and India

willing to give time, money, energy, and good will to their country of origin and is being pushed away. Fortunately, this situation has been changing in India in the last 4 to 5 years. In China, by and large, the diaspora has played a much bigger role. In 1978, China... View Details

Keywords: by Martha Lagace

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Career Re-Entry & Flexible Work - Alumni

Planned, yet premature retirement Re-examination of commitments, “soul searching” Whether you anticipate a career break, or wish to position yourself favorably in the event of an unplanned job loss, you can take steps now to make re-entry... View Details

01 Nov 2016
First Look

First Look - November 1, 2016

Runway, Sentient Jet), and there is a more explicit focus on sustainability (e.g., Stella McCartney). Luxury brands need to consider the increasing global connectedness, particularly the importance of the Chinese market for luxury... View Details

Keywords: Sean Silverthorne

29 Mar 2022
Book

5 Qualities That Help Companies Thrive for Decades—Even Centuries

Professors Geoffrey Jones and Tarun Khanna, the book, which is available in India, includes interviews with dozens of business and social leaders culled around the topic of lasting leadership principles. The interviews were conducted by Harvard faculty as part of the... View Details

Keywords: by Sean Silverthorne

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Research - Behavioral Finance & Financial Stability

They show that funding loans to these borrowers lead to better economic outcomes for the borrowers and higher returns for the fintech platform. See Marco’s other research here , Dimuthu’s other research here , and Don’s other research here . More Info Stock View Details

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For Alumni - Health Care

technologies with significant market potential. For more information, please contact blavatnikfellowship@hbs.edu . Recruit As an HBS graduate, you know our students are equipped with the skills to tackle critical business challenges. If... View Details

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

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Social Enterprise - Faculty & Research

students, IQanat conducted an “Olympiad,” a set of tests that assessed 50,000 students annually on academic abilities, emotional intelligence, and specific skillsets. IQanat also offered students who did not receive scholarships access to short, intensive on-campus... View Details

07 Mar 2016
Blog Post

Living Off Campus at HBS

a student living off campus I did not feel like I was at a disadvantage socially. The majority of off-campus students live within two blocks of my apartment, and many after class events take place in the bars and apartments around Harvard... View Details

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Our Curriculum - Business History

government in the country’s economy are investigated as well. In addition, the course examines the relation between capital market innovation and economic development and surveys the long-term impact of entrepreneurship, technological... View Details

26 Oct 2010
First Look

First Look: October 26, 2010

PublicationsSelling to Many Countries—Within the U.S. Authors:Frank V. Cespedes and Michael Wong Publication:MIT Sloan Management Review 52, no. 1 (fall 2010) Abstract In pursuing growth, many companies have plans to sell to emerging View Details

Keywords: Sean Silverthorne

20 Oct 2023
News

Highlights from the Fall 2023 Alumni Board Meeting

On the evening of Wednesday, October 11, Alumni Board members joined with current HBS students in the Spangler Center for "A Conversation about Life Lessons", which was led by Leslie Perlow, the Konosuke Matsushita Professor of Leadership. This October, more than 75... View Details

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Terms of Use - Alumni

may include, as determined by alumni participants: contact information, employment history, interests, photos, personal statements, and education history and map information (see below). Alumni also are also able to see their own history with HBS as it relates to... View Details

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Online Leadership Principles Course | HBS Online

I thought the course was very manageable on top of a full-time job." Abby Katz Senior Marketing Manager at Mavrck Build greater self-awareness and explore how you can adapt your leadership style to meet specific organizational challenges.... View Details

17 Jul 2023
Blog Post

Sustainability Career Advice from the Career & Professional Development Office

marketing to them. I had the opportunity to work with brands on exclusive show sponsorships, large tentpole events and the VH1 Save the Music Foundation to restore public school music programs. When my... View Details

06 Nov 2006
Research & Ideas

How South Africa Challenges Our Thinking on FDI

market share within their industry; and this, of course, wouldn't be a great environment for someone to go in and set up a new shop. If there are three or four firms sharing an industry, they're probably making money and if you were to... View Details