Publications

Educators

November 15, 2022
Article

Using Simulations to Upskill Employees

By: Frank V. Cespedes, Trond Aas, Alex Hunt and Huw Newton-Hill

Reskilling employees tops the agenda in many organizations, according to a LinkedIn report. Korn Ferry estimates an 85-million person talent shortage by 2030, and McKinsey likens the challenge to the shift from agricultural to manufacturing work that occurred in the... View Details

Keywords: Employee Engagement; Managing People; Talent Development; Training; Human Capital; Experience and Expertise; Talent and Talent Management; Retention; Personal Development and Career

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March 2009 (Revised October 2009)
Case

CalPERS' Emerging Equity Markets Principles

By: Robert G. Eccles and Aldo Sesia

The California Public Employees' Retirement System (CaIPERS)—the largest public pension fund in the U.S.—had adopted a new principles-based approach to investing in emerging market equities in November 2007. Previously, CalPERS internal and external money managers were... View Details

Keywords: Values and Beliefs; Investment Return; Investment Funds; Investment Portfolio; Emerging Markets; Corporate Social Responsibility and Impact; Value; Financial Services Industry; Public Administration Industry; China; California

Educators

11 Feb 2008
Research & Ideas

Does Democracy Need a Marketing Manager?

marketing can be used to create a political process that entices consumers (voters) rather than makes them cynical. "We wanted to elevate understanding of the power and... View Details

Keywords: by Sean Silverthorne

2016
Working Paper

Pros vs Joes: Agent Pricing Behavior in the Sharing Economy

By: Jun Li, Antonio Moreno and Dennis J. Zhang

One of the major differences between markets that follow a “sharing economy” paradigm and traditional two-sided markets is that the supply side in the sharing economy often includes individual nonprofessional decision makers, in addition to firms and professional... View Details

Keywords: Two-sided Market; Sharing Economy; Behavioral Economics; Revenue Management; Hospitality; Two-Sided Platforms; Price; Behavior; Experience and Expertise

SSRN

14 Sep 2020
Working Paper Summaries

Digital Labor Market Inequality and the Decline of IT Exceptionalism

Keywords: by Ruiqing Cao and Shane Greenstein; Information Technology

03 Nov 2022
Blog Post

Introducing the Creating Emerging Markets Sustainability Series

developed by HBS Professors Geoffrey Jones and Tarun Khanna. To date, the CEM project has conducted deep and impactful interviews with business leaders in 30 countries across emerging View Details

20 Sep 2012
Research & Ideas

US Competitiveness at Risk

favoring the US are unambiguously good news. For instance, it has become significantly more expensive to move goods, so if you want to tap America's market, the largest single... View Details

Keywords: Re: Michael E. Porter & Jan W. Rivkin

Program

Strategic Marketing for Driving Growth

Summary Strategic agility and an unyielding focus on growth are essential for the success of any organization, especially when new technologies such as generative AI are profoundly changing how businesses acquire, engage, and retain... View Details

August 2023
Article

Surveying the Landscape of Labor Market Threat Perceptions from Migration: Evidence from Attitudes toward Sub-Saharan African Migrants in Morocco

By: Matt Buehler, Kristin E. Fabbe and Eleni Kyrkopoulou

Morocco, once primarily known as a country of emigration and transit to Europe, has become a destination country for migrants, the majority of whom are from sub-Saharan Africa. Using an original nationally representative survey of 2,700 respondents, together with data... View Details

Keywords: Migration; North Africa; Morocco; Sub-Saharan African Migrants; Middle East; Immigration; Perception; Developing Countries and Economies; Labor; Morocco

March 2017 (Revised September 2017)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells and Carole A. Winkler

In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

Educators

Forthcoming
Article

You've Got Mail! The Late 19th-Century U.S. Postal Service Expansion, Firm Creation, and Firm Performance

By: Astrid Marinoni and Maria P. Roche

This paper examines the impact of the expansion of the US Postal Service in the late 19th century on firm creation and performance. Utilizing newly digitized archival data on historic business establishments, post office locations, and road networks in California,... View Details

Keywords: Institutional Innovation; Knowledge Exchange; US Postal Service; Firm Performance; Infrastructure; Expansion; Government Administration; Communication; Business History; Entrepreneurship; Public Administration Industry; California

21 Jan 2015
Lessons from the Classroom

Managing the Family Business: Market Basket’s Lessons About Buyouts

family and business. And when buyouts do happen, they usually come late. "Buyouts of family owners rarely happen—even when it is clearly a good option" The Case Of Market Basket View Details

Keywords: Retail

01 Jan 2007
News

Berry-AMA Book Prize, American Marketing Association

2022
Working Paper

House Prices, Home Equity and Entrepreneurship: Evidence from U.S. Census Micro Data

By: Sari Pekkala Kerr, William R. Kerr and Ramana Nanda

During 1992-2007, house price growth is strongly correlated with local entrepreneurship. We show with Census Bureau data that most of this entry is related to construction and real estate; these entrants tend to be small and short-lived. Using a 1998 Texas reform that... View Details

Keywords: House Prices; Collateral Channel; Entry; Demography; Mortgages; Entrepreneurship

SSRN

Read Now

Research Summary

Financial Markets and Corporate Governance

By: Dwight B. Crane

Corporate scandals beginning in the late 1990s focused renewed attention on corporate governance, but significant cracks in the governance system also contributed to recent problems. Deregulation and growth of financial markets, as well as changes in the competitive... View Details

2011
Book

The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work

By: Teresa M. Amabile and Steve J. Kramer

The most effective managers have the ability to build a cadre of employees who have great inner work lives-consistently positive emotions; strong motivation; and favorable perceptions of the organization, their work, and their colleagues. The worst managers undermine... View Details

May 2010
Article

Aggregate Market Reaction to Earnings Announcements

By: William Cready and Umit G Gurun

This analysis identifies a distinct immediate announcement period negative relation between earnings announcement surprises and aggregate market returns. Such a relation implies that market participants use earnings information in forming expectations about expected... View Details

Keywords: Aggregate Earnings; Investment Return; United States