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  • All HBS Web  (1,172)
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    • News  (261)
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    • Events  (1)
    • Multimedia  (21)
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← Page 20 of 1,172 Results →
  • 30 Apr 2013
  • First Look

First Look: April 30

a road map that will enable you to defy conventional wisdom, resist peer pressure, and carve out a path that fits your unique skills and passions? Harvard Business School's Robert Steven Kaplan, leadership expert and author of the highly... View Details
Keywords: Sean Silverthorne
  • 27 Jan 2020
  • Research & Ideas

Hard Work Isn't Enough: How to Find Your Edge

see and understand your unique value. “Life isn’t fair. We can’t just wait around for people to make the right decisions for us,” says Huang, who witnesses plenty of wheel-spinning among the hundreds of entrepreneurs she has researched,... View Details
Keywords: by Dina Gerdeman
  • February 2011
  • Article

The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Apparel and Accessories Industry; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
Citation
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Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
  • Research Summary

Overview

By: Charlotte L. Robertson
Professor Robertson conducts research on the history of financial markets. Her book manuscript and working papers shed light on the evolution of securities markets and the relationship between finance, governance, and society. Some of the topics she pursues include:... View Details
  • 24 Oct 2023
  • Research & Ideas

When Tech Platforms Identify Black-Owned Businesses, White Customers Buy

before and after Yelp introduced its “Black-owned” button in June 2020. The authors merged this with other data to identify Black-owned businesses that did and did not receive the label. Among other things, the study found that Yelp’s new... View Details
Keywords: by Jay Fitzgerald; Food & Beverage
  • 13 Nov 2012
  • First Look

First Look: November 13

on Balanced Scorecard Commentaries Author:Robert S. Kaplan Publication:Journal of Accounting & Organizational Change 8, no. 4 (2012) Abstract This paper provides the author's insights about five papers written in this volume about his published work on the balanced... View Details
Keywords: Sean Silverthorne
  • 28 Aug 2012
  • First Look

First Look: August 28

Publications Individuals' Decision to Co-Donate or Donate Alone: An Archival Study of Married Whole Body Donors in Hawaii Authors: Michel Anteby, Filiz Garip, Paul V. Martorana, and Scott Lozanoff Publication: PLoS ONE 7, no. 8: e42673... View Details
Keywords: Sean Silverthorne
  • 16 Feb 2024
  • Research & Ideas

As AI Upends Recruiting, Job Seekers Need a Waze App for Careers

low-wage jobs, the authors note. Those workers, along with younger first-time job seekers and adults reentering the workforce, are an untapped resource in the labor market. Many have the “soft skills” to complement emerging technologies,... View Details
Keywords: by Rachel Layne; Information Technology; Technology
  • Web

Technology & Innovation - Faculty & Research

(ICT) typically aggregate the "information" and "communication" components together. We show theoretically and empirically that this is problematic. Information and communication technologies have very different effects on the decisions... View Details
  • 20 Jan 2015
  • First Look

First Look: January 20

http://ssrn.com/abstract=2545972 Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing Strategy By: Kireyev, Pavel, Vineet Kumar, and Elie Ofek Abstract—Multichannel retailing has created several new strategic choices for firms. With respect to... View Details
Keywords: Sean Silverthorne
  • 30 Sep 2019
  • Book

6 Steps to Building a Better Workplace for Black Employees

are only three black CEOs of Fortune 500 companies, and not one of them is a woman. [div class=infogram-embed data-id=_/nLYZsznG22TM52YETsw8][/div] What doesn’t help, the authors say, are recent incidents in the news, including the 2017... View Details
Keywords: by Dina Gerdeman
  • 17 Jan 2020
  • In Practice

6 Traits That Set Top Business Leaders Apart

clarify the complex "They can communicate very clearly and succinctly—usually with short words and short sentences—and even on complex issues. They've developed the skills necessary to really get to the heart of things." Joseph L. Badaracco, John Shad Professor of... View Details
Keywords: by Danielle Kost
  • October 2010
  • Article

Preferring Balanced vs. Advantageous Peace Agreements: A Study of Israeli Attitudes Towards a Two-State Solution

By: Deepak Malhotra and Jeremy Ginges
The paper extends research on fixed-pie perceptions by suggesting that disputants may prefer proposals that are perceived to be equally attractive to both parties (i.e., balanced) rather than one-sided, because balanced agreements are seen as more likely to be... View Details
Keywords: Fixed Pie; Balance; Peace; Negotiation; Agreements and Arrangements; Conflict and Resolution; Government and Politics; Balance and Stability; Forecasting and Prediction; Attitudes; Israel; Palestinian state
Citation
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Related
Malhotra, Deepak, and Jeremy Ginges. "Preferring Balanced vs. Advantageous Peace Agreements: A Study of Israeli Attitudes Towards a Two-State Solution." Judgment and Decision Making 5, no. 6 (October 2010): 420–427.
  • 24 Apr 2017
  • Op-Ed

Op-Ed: Courage: The Defining Characteristic of Great Leaders

the defining characteristic of the best ones is courage to make bold moves that transform their businesses. Courageous leaders take risks that go against the grain of their organizations. They make decisions with the potential for... View Details
Keywords: by Bill George; Auto; Food & Beverage
  • 01 Jul 2008
  • First Look

First Look: July 1, 2008

really a very young country. How we understand modern China is rooted in our understanding of history. Thus, the authors examine several myths surrounding important historical themes, including unity, economic and political isolation, the... View Details
Keywords: Martha Lagace
  • 13 Apr 2010
  • First Look

First Look: April 13

  PublicationsDriven to Lead: Good, Bad, and Misguided Leadership Author:Paul R. Lawrence Publication:Jossey-Bass, forthcoming (2010) Abstract The author applies the four drive theory of human behavior (to acquire, to defend, to... View Details
Keywords: Martha Lagace
  • 05 Dec 2022
  • Research & Ideas

5 Companies Where Employees Move Up the Ladder Fast

workers lack a college degree. Combining that data from Lightcast, a labor market analytics company, with approximately 20 million self-reported salary records on Glassdoor, the authors tracked how workers in these roles fared over five... View Details
Keywords: by Pamela Reynolds
  • 07 Mar 2023
  • HBS Case

ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?

the high ground, allowing it to influence norms and policies to mitigate AI bias. But the tech giant’s decision to push out pioneering AI researcher and ethicist Timnit Gebru set the company on a rocky course, contends Harvard Business... View Details
Keywords: by Scott Van Voorhis; Technology
  • Web

Business & Environment - Faculty & Research

experimental methods to further demonstrate causality and to consider the effects of potential moderators. These findings have implications for decisions related to product pricing, placement and assortment, store layout, and the choice... View Details
  • 02 Sep 2014
  • First Look

First Look: September 2

treating both its suppliers and its blue collar workforce as homogeneous, interchangeable entities as well as its view that expertise could be partitioned so that there was minimal overlap of knowledge amongst functions or levels in the organizational hierarchy and... View Details
Keywords: Sean Silverthorne
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