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      • March 2016 (Revised April 2019)
      • Technical Note

      ESG Metrics: Reshaping Capitalism?

      By: George Serafeim
      In the past twenty-five years, the world had seen an exponential growth in the number of companies reporting environmental, social and governance (ESG) data. Investor interest in ESG data also grew rapidly. A growing belief that increasing levels of social inequality... View Details
      Keywords: Capitalism; Sustainability; Accountability; Corporate Social Responsibility; Responsibilities To Society; Environment; Social Impact Investment; ESG; Corporate Social Responsibility and Impact; Environmental Sustainability; Measurement and Metrics; Integrated Corporate Reporting; Corporate Accountability; Accounting; Economic Systems
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      Serafeim, George, and Jody Grewal. "ESG Metrics: Reshaping Capitalism?" Harvard Business School Technical Note 116-037, March 2016. (Revised April 2019.)
      • March 2016 (Revised April 2017)
      • Teaching Note

      Bridj and the Business of Urban Mobility (A): Introducing a New Model

      By: Rosabeth Moss Kanter and Jonathan Cohen
      This note is for the purpose of aiding classroom instructors in the use of the Harvard Business School case "Bridj and the Business of Urban Mobility: Introducing a New Model." Instructors may use it to help students understand the challenges that come with disrupting... View Details
      Keywords: Startup; Startup Management; Big Data; Smart Transit; Stakeholder Engagement; Stakeholder Management; Urban Vehicle; Mobility; Mass Transit; Uber; Government Relations; Technological Innovation; Analytics and Data Science; Entrepreneurship; Business and Stakeholder Relations; Business Startups; Transportation; Business and Government Relations; Transportation Industry; United States
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      Kanter, Rosabeth Moss, and Jonathan Cohen. "Bridj and the Business of Urban Mobility (A): Introducing a New Model." Harvard Business School Teaching Note 316-155, March 2016. (Revised April 2017.)
      • March 2016 (Revised March 2022)
      • Teaching Note

      Evive Health and Workplace Influenza Vaccinations

      By: John Beshears
      Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective messages that improve individuals' health... View Details
      Keywords: Vaccination; Influenza; Flu Shot; Preventive Care; Health Care; Behavioral Economics; Choice Architecture; Nudge; Experimental Design; Randomized Controlled Trial; RCT; Causal Inference; Health Care and Treatment; Insurance; Health; Consumer Behavior; Health Testing and Trials; Communication Strategy; Insurance Industry; Health Industry
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      Beshears, John. "Evive Health and Workplace Influenza Vaccinations." Harvard Business School Teaching Note 916-049, March 2016. (Revised March 2022.)
      • March 2016
      • Case

      Managing Marketing Data at Allstate

      By: John Deighton
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      Deighton, John. "Managing Marketing Data at Allstate." Harvard Business School Case 516-023, March 2016.
      • March 2016
      • Case

      Evive Health and Workplace Influenza Vaccinations

      By: John Beshears
      Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective messages that improve individuals' health... View Details
      Keywords: Vaccination; Influenza; Flu Shot; Preventive Care; Health Care; Behavioral Economics; Choice Architecture; Nudge; Experimental Design; Randomized Controlled Trial; RCT; Causal Inference; Consumer Behavior; Health Care and Treatment; Health Testing and Trials; Communication Strategy; Health Industry
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      Beshears, John. "Evive Health and Workplace Influenza Vaccinations." Harvard Business School Case 916-044, March 2016.
      • 2019
      • Working Paper

      The Customer May Not Always Be Right: Customer Compatibility and Service Performance

      By: Ryan W. Buell, Dennis Campbell and Frances X. Frei
      This paper investigates the impact of customer compatibility – the degree of fit between the needs of customers and the capabilities of the operations serving them – on customer experiences and firm performance. We use a variance decomposition analysis to quantify the... View Details
      Keywords: Customer Compatibility; Satisfaction; Profitability; Customer Relationship Management; Service Operations; Customer Satisfaction; Banking Industry; Retail Industry
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      Buell, Ryan W., Dennis Campbell, and Frances X. Frei. "The Customer May Not Always Be Right: Customer Compatibility and Service Performance." Harvard Business School Working Paper, No. 16-091, February 2016. (Revised December 2019.)
      • Article

      The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment

      By: Eva Ascarza, Raghuram Iyengar and Martin Schleicher
      Facing the issue of increasing customer churn, many service firms have begun recommending pricing plans to their customers. One reason behind this type of retention campaign is that customers who subscribe to a plan suitable for them should be less likely to churn... View Details
      Keywords: Churn/retention; Field Experiment; Pricing; Tariff/plan Choice; Targeting; Customer Relationship Management; Price; Performance Effectiveness
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      Ascarza, Eva, Raghuram Iyengar, and Martin Schleicher. "The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment." Journal of Marketing Research (JMR) 53, no. 1 (February 2016): 46–60.
      • 2016
      • Working Paper

      What Factors Drive Director Perceptions of Their Board's Effectiveness?

      By: Boris Groysberg, Paul M. Healy and Richard Ellis Crum
      We use a survey of directors to collect data on their ratings of board effectiveness as well as board internal dynamics and key processes. Controlling for many of the governance metrics examined by prior research, we find that directors’ ratings of their boards’... View Details
      Keywords: Board Of Directors; Corporate Governance; Performance Effectiveness; Perception; Risk Management
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      Groysberg, Boris, Paul M. Healy, and Richard Ellis Crum. "What Factors Drive Director Perceptions of Their Board's Effectiveness?" Working Paper, February 2016.
      • January 2016 (Revised March 2016)
      • Case

      Whither the Weather (Company): Forecasting 2016

      By: Rosabeth Moss Kanter and Jonathan Cohen
      CEO David Kenny led the transformation of the Weather Company from a television business to a Big Data technology company from 2012 until 2016, when IBM acquired its digital assets. This case discusses major decisions taken by Kenny starting in 2014 as he sought to... View Details
      Keywords: Weather Company; IBM; Digital; Technology; David Kenny; Television; Weather Channel; Legacy Business; Mainstream; Newstream; Reorganization; Acquisitions; Transformation; Information Technology; Television Entertainment; Acquisition; Consolidation; Change; Leadership
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      Kanter, Rosabeth Moss, and Jonathan Cohen. "Whither the Weather (Company): Forecasting 2016." Harvard Business School Case 316-143, January 2016. (Revised March 2016.)
      • December 2015
      • Case

      An Intern's Dilemma (A)

      By: Sandra J. Sucher and Matthew Preble
      An HBS student is asked to misrepresent himself during the course of his summer internship by his employer in order to obtain data from industry competitors. View Details
      Keywords: Conflict; Leadership; Conflict Management; Competition; Ethics; Knowledge Acquisition; Organizational Culture; Employees; Power and Influence
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      Sucher, Sandra J., and Matthew Preble. "An Intern's Dilemma (A)." Harvard Business School Case 316-128, December 2015.
      • December 2015
      • Supplement

      An Intern's Dilemma (B)

      By: Sandra J. Sucher and Matthew Preble
      An HBS student is asked to misrepresent himself during the course of his student internship by his employer in order to obtain data from a competitor. This case describes how the student handled the situation and what he learned about himself from it. View Details
      Keywords: Conflict; Leadership; Conflict Management; Competition; Ethics; Knowledge Acquisition; Organizational Culture; Employees; Power and Influence
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      Sucher, Sandra J., and Matthew Preble. "An Intern's Dilemma (B)." Harvard Business School Supplement 316-129, December 2015.
      • October 2015
      • Article

      Managing the Performance Tradeoffs from Partner Integration: Implications of Contract Choice in R&D Projects

      By: Alan MacCormack and Anant Mishra
      Formal contracts represent an important governance instrument with which firms exercise control of and compensate partners in R&D projects. The specific type of contract used, however, can vary significantly across projects. In some, firms govern partnering... View Details
      Keywords: ""Partner Integration; Contract Choice; R&D Project Management; Relational Contracts; Partnering Performance; Research and Development; Projects; Partners and Partnerships; Performance; Contracts
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      MacCormack, Alan, and Anant Mishra. "Managing the Performance Tradeoffs from Partner Integration: Implications of Contract Choice in R&D Projects." Production and Operations Management 24, no. 10 (October 2015): 1552–1569.
      • 2017
      • Working Paper

      Discretionary Task Ordering: Queue Management in Radiological Services

      By: Maria Ibanez, Jonathan R. Clark, Robert S. Huckman and Bradley R. Staats
      Work scheduling research typically prescribes task sequences implemented by managers. Yet employees often have discretion to deviate from their prescribed sequence. Using data from 2.4 million radiological diagnoses, we find that doctors prioritize similar tasks... View Details
      Keywords: Discretion; Scheduling; Queue; Healthcare; Learning; Experience; Decentralization; Delegation; Behavioral Operations; Operations; Service Operations; Service Delivery; Performance; Performance Effectiveness; Performance Efficiency; Performance Improvement; Performance Productivity; Decisions; Time Management; Cost vs Benefits; Health Industry
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      Ibanez, Maria, Jonathan R. Clark, Robert S. Huckman, and Bradley R. Staats. "Discretionary Task Ordering: Queue Management in Radiological Services." Harvard Business School Working Paper, No. 16-051, October 2015. (Revised March 2017.)
      • October 19, 2015
      • Article

      Getting Bundled Payments Right in Health Care

      By: Robert S. Kaplan, Derek A. Haas, Dereesa Reid, Jonathan Warsh and Michael E. West
      Bundled payments—single payments that cover all the care for a patient’s medical condition or treatment over a specified timeframe—are increasingly being deployed to motivate the delivery of better patient outcomes at lower costs. Hoag Orthopedic Institute (HOI), a... View Details
      Keywords: Health Care and Treatment; Product Marketing; Health Industry
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      Kaplan, Robert S., Derek A. Haas, Dereesa Reid, Jonathan Warsh, and Michael E. West. "Getting Bundled Payments Right in Health Care." Harvard Business Review (website) (October 19, 2015). (A collaboration of the editors of Harvard Business Review and the New England Journal of Medicine.)
      • 2015
      • Working Paper

      Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

      By: Ragnar Lund and Stephen A. Greyser
      Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details
      Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking
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      Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum." Harvard Business School Working Paper, No. 16-041, October 2015.
      • October 2015 (Revised September 2016)
      • Technical Note

      Flight: Now without Humans Aboard

      By: Mitchell Weiss, Karim Lakhani, HT Kung and Kerry Herman
      This note provides an overview of the unmanned aerial vehicles (UAVs, or drones) industry in September 2015. UAVs offered many potential applications in industries as diverse as aerial imaging and photography, agriculture, construction, infrastructure inspection and... View Details
      Keywords: Public Entrepreneurship; Drones; Entrepreneurship; Business Startups; Product Design; Research and Development; Technological Innovation; Rights; Ethics; Strategy; Transportation Networks; Market Entry and Exit; Innovation and Management; European Union; Asia; United States
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      Weiss, Mitchell, Karim Lakhani, HT Kung, and Kerry Herman. "Flight: Now without Humans Aboard." Harvard Business School Technical Note 816-045, October 2015. (Revised September 2016.)
      • Article

      Pricing and Production Flexibility: An Empirical Analysis of the U.S. Automotive Industry

      By: Antonio Moreno and Christian Terwiesch
      We use a detailed data set from the U.S. auto industry spanning from 2002 to 2009 and a variety of econometric methods to characterize the relationship between the availability of production mix flexibility and firms’ use of responsive pricing. We find that production... View Details
      Keywords: Empirical Operations Management; Flexibility; Pricing; Automotive Industry; Production; Price; Management; Analysis; Auto Industry; United States
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      Moreno, Antonio, and Christian Terwiesch. "Pricing and Production Flexibility: An Empirical Analysis of the U.S. Automotive Industry." Manufacturing & Service Operations Management 17, no. 4 (Fall 2015): 428–444.
      • October 2015
      • Article

      The Value of Bosses

      By: Edward P. Lazear, Kathryn L. Shaw and Christopher Stanton
      How and by how much do supervisors enhance worker productivity? Using a company-based data set on the productivity of technology-based services workers, supervisor effects are estimated and found to be large. Replacing a boss who is in the lower 10% of boss quality... View Details
      Keywords: Supervisors; Management Skills; Employees; Performance Productivity
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      Lazear, Edward P., Kathryn L. Shaw, and Christopher Stanton. "The Value of Bosses." Journal of Labor Economics 33, no. 4 (October 2015): 823–861.
      • September 2015
      • Teaching Note

      Unidentified Industries: Australia 2014

      By: Benjamin C. Esty and William E. Fruhan, Jr.
      Helps students to understand how the characteristics of a business are reflected in the firm's financial statements. In this exercise, students are given balance sheet data in percentage form (common-size balance sheets) and other selected financial ratios for a set of... View Details
      Keywords: Accounting; Finance; Financial Management; Australia
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      Esty, Benjamin C., and William E. Fruhan, Jr. "Unidentified Industries: Australia 2014." Harvard Business School Teaching Note 216-018, September 2015.
      • September 2015 (Revised July 2016)
      • Case

      Unidentified Industries: Australia 2014

      By: Benjamin Esty and William E. Fruhan, Jr.
      Helps students to understand how the characteristics of a business are reflected in the firm's financial statements. In this exercise, students are given balance sheet data in percentage form (common-size balance sheets) and other selected financial ratios for a set of... View Details
      Keywords: Accounting; Finance; Financial Management; Australia
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      Esty, Benjamin, and William E. Fruhan, Jr. "Unidentified Industries: Australia 2014." Harvard Business School Case 216-014, September 2015. (Revised July 2016.)
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