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  • All HBS Web  (2,316)
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    • News  (453)
    • Research  (1,480)
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    • Multimedia  (5)
  • Faculty Publications  (837)
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  • April 3, 2024
  • Article

How Automakers Can Address Resistance to Self-Driving Cars

By: Stuti Agarwal, Julian De Freitas and Carey K. Morewedge
Research involving multiple experiments found that consumers have biased views of their driving abilities relative to those of other drivers and automated vehicles. These findings have implications for the adoption of partly or fully automated vehicles, which one day... View Details
Keywords: Technology Adoption; Consumer Behavior; Government Legislation; Prejudice and Bias; Technology Industry; Technology Industry
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Agarwal, Stuti, Julian De Freitas, and Carey K. Morewedge. "How Automakers Can Address Resistance to Self-Driving Cars." Harvard Business Review (website) (April 3, 2024).
  • October 2001 (Revised April 2002)
  • Case

Calgene, Inc.

By: Ray A. Goldberg and John T. Gourville
In 1993, Calgene is on the verge of introducing the world's first genetically engineered plant product--a tomato will taste better and stay fresh longer. At the same time, it is using biotechnology to produce improved plant products for the cottonseed and the... View Details
Keywords: Information Technology; Marketing Strategy; Market Entry and Exit; Product Launch; Innovation Strategy; Social Issues; Production; Problems and Challenges; Biotechnology Industry; Agriculture and Agribusiness Industry
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Goldberg, Ray A., and John T. Gourville. "Calgene, Inc." Harvard Business School Case 502-041, October 2001. (Revised April 2002.)
  • June 2019
  • Case

Monetizing Insurance at Trov

By: Thales Teixeira, Samy Dana and Leandro A Guissoni
Trov is a disruptive startup in the insurance space (“insurtech”). It allows consumers to simply turn on and turn off insurance for each of their possessions on a mobile app with the swipe of a finger. Consumers love the simple, on-demand, single-item coverage product.... View Details
Keywords: Monetization; Decoupling; Business Startups; Insurance; Disruption; Mobile and Wireless Technology; Strategy; Insurance Industry
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Teixeira, Thales, Samy Dana, and Leandro A Guissoni. "Monetizing Insurance at Trov." Harvard Business School Case 519-082, June 2019.
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

and healthy innovation. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54851 in press Management Science Procedural Justice and the Risks of Consumer Voting By: Kim, Tami, Leslie John, Todd Rogers, and Michael I. Norton... View Details
Keywords: by Sean Silverthorne
  • March 2016
  • Teaching Note

Catalina in the Digital Age

By: Uma R. Karmarkar and Robert J. Dolan
"Catalina in the Digital Age" considers how a company with a dominant market position should evolve its established product lines given the rise of novel digital technologies. Since its founding in 1983, Catalina had enjoyed a distinct position in the world of consumer... View Details
Keywords: Coupons; Information Technology; Customer Relationship Management; Consumer Behavior; Product Marketing; Retail Industry
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Karmarkar, Uma R., and Robert J. Dolan. "Catalina in the Digital Age." Harvard Business School Teaching Note 516-086, March 2016.
  • 26 Jul 2016
  • Research & Ideas

Where will Pokémon Go with Your Personal Information?

prior to coming to HBS in 2007. A member of the School’s Technology and Operations Management unit, Shih closely studies disruptive technology and technological strategy, and... View Details
Keywords: Re: Willy C. Shih; Video Game; Entertainment & Recreation
  • June 2014
  • Case

Going Social: Durex in China

By: Mikolaj Jan Piskorski and Aaron Smith
When Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese... View Details
Keywords: Distribution; Multinational Firms and Management; Internet and the Web; Marketing Communications; Brands and Branding; Consumer Products Industry; China
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Piskorski, Mikolaj Jan, and Aaron Smith. "Going Social: Durex in China." Harvard Business School Case 714-430, June 2014.
  • July 1994
  • Case

Microsoft: Multimedia Publications (A)

By: Marco Iansiti and Ellen Stein
Microsoft Corp. has built a highly successful business around computer software (both applications and system software) using a particular organizational structure. Now that the company has chosen to enter the consumer market with a CD-ROM product, how should Microsoft... View Details
Keywords: Product Development; Organizational Structure; Applications and Software; Design; Expansion; Consumer Products Industry; Consumer Products Industry; Washington (state, US)
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Iansiti, Marco, and Ellen Stein. "Microsoft: Multimedia Publications (A)." Harvard Business School Case 695-005, July 1994.
  • 05 Nov 2024
  • Research & Ideas

AI Can Help Leaders Communicate, But Can't Make Employees Listen

If a chatbot can Slack convincingly in the boss’s voice, will employees follow orders once they realize the CEO is actually a machine? A novel two-part study finds that an artificial intelligence (AI) chatbot trained to write like a View Details
Keywords: by Ben Rand; Information Technology; Information Technology
  • March 2016
  • Article

To Groupon or Not to Groupon: The Profitability of Deep Discounts

By: Benjamin Edelman, Sonia Jaffe and Scott Duke Kominers
We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine... View Details
Keywords: Voucher Discounts; Groupon; Experience Goods; Repeat Purchase; Internet and the Web; Marketing Strategy; Marketing Communications
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Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers. "To Groupon or Not to Groupon: The Profitability of Deep Discounts." Marketing Letters 27, no. 1 (March 2016): 39–53. (First circulated in June 2011. Featured in Working Knowledge: Is Groupon Good for Retailers? Excerpted in HBR Blogs: To Groupon or Not To Groupon: New Research on Voucher Profitability.)
  • 16 Apr 2009
  • Working Paper Summaries

Gray Markets and Multinational Transfer Pricing

Keywords: by Romana L. Autrey & Francesco Bova
  • November–December 2024
  • Article

How to Avoid the Agility Trap

By: Jianwen Liao and Feng Zhu
Agility is all the rage in strategy circles these days. According to conventional wisdom, organizations should rapidly react to technological advances, new market dynamics, and shifting consumer preferences. But in practice this is nearly impossible to pull off,... View Details
Keywords: Organizational Change and Adaptation; Competitive Advantage; Growth and Development Strategy; Business Model
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Liao, Jianwen, and Feng Zhu. "How to Avoid the Agility Trap." Harvard Business Review 102, no. 6 (November–December 2024): 126–133.
  • February 2000 (Revised April 2001)
  • Case

CNET 2000

By: Thomas R. Eisenmann and Pauline M Fischer
CNET's managers explain the strategic analysis that led to their decision to increase their annual marketing budget from $1 million to $100 million. CNET is an online information intermediary that helps consumers make purchase decisions about PC hardware and software,... View Details
Keywords: Entrepreneurship; Corporate Strategy; Budgets and Budgeting; Financial Strategy; Decisions; Growth and Development; Customer Focus and Relationships; Business Divisions; Marketing Strategy; Distribution Channels; Consumer Behavior; Online Technology; Information Technology Industry
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Eisenmann, Thomas R., and Pauline M Fischer. "CNET 2000." Harvard Business School Case 800-284, February 2000. (Revised April 2001.)
  • 21 Jan 2014
  • First Look

First Look: January 21

Hervas-Drane Abstract—We analyze the implications of consumer privacy for competition in the marketplace. We consider a market where firms set prices and disclosure levels for consumer information, and View Details
Keywords: Sean Silverthorne
  • 2025
  • Working Paper

Lessons from an App Update at Replika AI: Identity Discontinuity in Human-AI Relationships

By: Julian De Freitas, Noah Castelo, Ahmet Kaan Uğuralp and Zeliha Oğuz-Uğuralp
As consumers increasingly interact with AI applications specialized for social relationships, what is the nature and depth of these relationships among actual users, and can company actions influence these dynamics? We find that active users of the US-based AI... View Details
Keywords: AI and Machine Learning; Welfare; Loss; Well-being; Identity; Perception; Relationships
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De Freitas, Julian, Noah Castelo, Ahmet Kaan Uğuralp, and Zeliha Oğuz-Uğuralp. "Lessons from an App Update at Replika AI: Identity Discontinuity in Human-AI Relationships." Harvard Business School Working Paper, No. 25-018, October 2024. (Revised May 2025.)
  • November 2007 (Revised April 2008)
  • Case

Hariyali Kisaan Bazaar: A Rural Business Initiative

By: David E. Bell, Nitin Sanghavi, Virginia Fuller and Mary L. Shelman
In rural India, farmers historically had limited access to quality input items for both their fields and homes. Indian conglomerate DSCL has undertaken a Rural Business Initiative to address this issue, establishing a chain of retail outlets throughout rural India... View Details
Keywords: Business Model; Business Conglomerates; Agribusiness; Rural Scope; Customer Relationship Management; Business Strategy; Service Operations; Networks; Alliances; Retail Industry; India
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Bell, David E., Nitin Sanghavi, Virginia Fuller, and Mary L. Shelman. "Hariyali Kisaan Bazaar: A Rural Business Initiative." Harvard Business School Case 508-012, November 2007. (Revised April 2008.)
  • September 2017 (Revised December 2017)
  • Case

Hulu: Redefining the Way People Experience TV

By: Henry W. McGee and Christine Snively
In May 2017, Hulu CEO Mike Hopkins announced the launch of Hulu Live TV, a new offering that would "change the way people experience TV." The new service would allow consumers to bypass traditional cable and satellite delivery and use the Internet to access live... View Details
Keywords: Television Industry; Internet; Television Entertainment; Internet and the Web; Disruptive Innovation; Competitive Strategy; Price; Media and Broadcasting Industry; Entertainment and Recreation Industry
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McGee, Henry W., and Christine Snively. "Hulu: Redefining the Way People Experience TV." Harvard Business School Case 318-002, September 2017. (Revised December 2017.)
  • Summer 2018
  • Article

Why High-Tech Commoditization Is Accelerating

By: Willy C. Shih
Knowledge embedded within state-of-the-art production and design tools is a powerful force that is leveling the global technology playing field. It democratizes innovation and makes future competition more challenging. This paper describes the knowledge flows through... View Details
Keywords: Product Design; Product Commercialization; Product Development; Product Development Strategy; Production; Manufacturing Tools; Manufacturing; Manufacturing Industry; Engineering; Globalization; Goods and Commodities; Knowledge; Commercialization; Business Strategy; Corporate Strategy; Information Infrastructure; Technology Adoption; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; North America; Asia
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Shih, Willy C. "Why High-Tech Commoditization Is Accelerating." Art. 59420. MIT Sloan Management Review 59, no. 4 (Summer 2018): 53–58.
  • February 2001
  • Case

PlanetFeedback: The Voice of One ... The Power of Many (A)

By: James L. Heskett
The management of PlanetFeedback in proposes a merger with Intelliseek. Their goal is to create a comprehensive C2B and B2B business focused on the generation and analysis for business clients of consumer feedback data via the Internet, Planet Feedback's board of... View Details
Keywords: Mergers and Acquisitions; Decisions; Information Management; Analytics and Data Science; Business Strategy; Internet and the Web; Information Technology Industry
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Heskett, James L. "PlanetFeedback: The Voice of One ... The Power of Many (A)." Harvard Business School Case 901-051, February 2001.
  • January 2024
  • Article

Dog Eat Dog: Balancing Network Effects and Differentiation in a Digital Platform Merger

By: Chiara Farronato, Jessica Fong and Andrey Fradkin
Digital platforms are increasingly the subject of regulatory scrutiny. In comparison to multiple competitors, a single platform may increase consumer welfare if network effects are large or may decrease welfare due to higher prices or reduction in platform variety. We... View Details
Keywords: Platform Differentiation; Digital Platforms; Network Effects; Measurement and Metrics; Mergers and Acquisitions; Outcome or Result
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Farronato, Chiara, Jessica Fong, and Andrey Fradkin. "Dog Eat Dog: Balancing Network Effects and Differentiation in a Digital Platform Merger." Management Science 70, no. 1 (January 2024): 464–483.
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