Publications

08 Apr 2009
Research & Ideas

Clayton Christensen on Disrupting Health Care

interrelated. People who have studied this industry for a long time have come up with a number of feasible ideas to get at the cost problem, including high-deductible insurance and health savings accounts. But until we make sure that the treatments and services View Details

Keywords: by Deborah Blagg; Health

2010
Article

The Strategic Use of Brand Biographies

By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor

We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details

Find at Harvard

04 Dec 2007
First Look

First Look: December 4, 2007

Working PapersThe "Fees Savings" Link, or Purchasing Fifty Pounds of Pasta Authors:Michael I. Norton and Leonard Lee Abstract Many consumers have had the experience of entering discount membership clubs to make a few... View Details

Keywords: Martha Lagace

01 Mar 2009
News

A New Approach to Health-Care Reform

until we make sure that the treatments and services consumers are getting are effective and affordable, changing the way we consumers pay for the services doesn’t fix anything. What we need is a system of... View Details

Keywords: Deborah Blagg; Health, Social Assistance

January 2006
Teaching Note

Strategic Inflection: TiVo in 2005 (TN)

By: David B. Yoffie

Teaching Note to 706421. View Details

Keywords: Consumer Products Industry; Consumer Products Industry

June 1991 (Revised May 2002)
Case

Barco Projection Systems (A): Worldwide Niche Marketing

Deals with the issue of niche marketing in a worldwide market. Barco Projection Systems makes video, data, and graphics projectors for the industrial market. They have traditionally been the performance leader. In August 1989, Sony Corp. introduced a higher performance... View Details

Keywords: Competition; Globalized Markets and Industries; Product Marketing; Consumer Products Industry; Consumer Products Industry

January 1980 (Revised October 1993)
Case

Renn Zaphiropoulos

By: John P. Kotter

Focuses on the management style of Renn Zaphiropoulos in the context of a rapidly changing business environment within Xerox Corporation. To be contrasted with the case, Fred Henderson and the videotape, A Day with Fred Henderson (9-881-502), which are appropriate for... View Details

Keywords: Situation or Environment; Management Style; Consumer Products Industry; Consumer Products Industry

10 Mar 2015
Research & Ideas

The Surprising Winners and Losers in the Retail Revolution

provides a wide array of in-aisle treats and accessories to drive impulse purchases. At the same time, they've maintained a strategy of exclusivity with pet food so that they are not stocking all of the same items that Walmart and the... View Details

Keywords: by Sean Silverthorne; Retail

Web

Strategy and Technology - Course Catalog

systems, streaming media, intellectual property, mobile communications, electronic ink, blockchain, crypto currency, and wearable technology. Course Content and Organization The course is structured into six modules: Network Effects:... View Details

01 Apr 1998
News

Deals For Sale

stint at Procter & Gamble, he became president of Yahoo! Marketplace, a joint venture between Yahoo! and Visa. As head of that Santa Clara, California, firm, he conceived its strategy for an Internet guide to consumer shopping. His... View Details

Keywords: Judith A. Ross

23 Jul 2014
Lessons from the Classroom

Innovation Is Magic. Really

far enough. They stopped asking the next round of innovation questions, leaving Apple to reap the benefits from recognizing that the crucial thing wasn't just the device itself, but the magical way in which the entire music industry could be transformed with the View Details

Keywords: by Dina Gerdeman; Consumer Products

01 Nov 2012
Research & Ideas

Book Excerpt: Judgment Calls

translated to another—he hit upon a pair of tweezers that was being used on the assembly line of an electronics company. He was able to adapt these tweezers to the more medical use of removing splinters. Time passed and the idea took... View Details

Keywords: by Thomas H. Davenport & Brook Manville; Consumer Products

02 Feb 2004
Research & Ideas

Where Does Apple Go From Here?

has Apple had such a difficult job growing beyond the Mac? A: Apple is a computer company, and Jobs has always understood that his core franchise was very closely connected to the core computer franchise. Consumer View Details

Keywords: by Sean Silverthorne

19 Sep 2019
News

Predicting Human Behaviors

Above: Sid Misra (MBA 2013) cofounder, Perceptive Automata (Len Rubenstein; courtesy of Perceptive Automata) Amid the hubbub of this year’s Consumer Electronics Show (CES), the world’s largest technology... View Details

Keywords: April White

18 Apr 2017
First Look

First Look at New Ideas, April 18

Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817064-PDF-ENG Harvard Business School Case 217-021 Bayer AG: Bidding to Win Merck's OTC Business Shortly after submitting their best and final offer to acquire Merck's Consumer... View Details

Keywords: by Sean Silverthorne

January 2020
Case

The June Oven

By: Leonard A. Schlesinger and Christian Godwin

The June Oven was a smart oven which was capable of identifying food and cooking it accordingly. This type of smart oven represented the next step in the long history of oven and stove development. Due to the widespread use of traditional ovens, the market for the June... View Details