Competitive Positioning - Publications - Faculty & Research - Harvard Business School

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06 Jun 2005
Research & Ideas

Microsoft vs. Open Source: Who Will Win?

Casadesus-Masanell decided to dive in. Most research to date into the OSS movement has focused on the organization and management issues surrounding OSS. Ghemawat and Casadesus-Masanell chose to explore the fundamental competitive... View Details

Keywords: by Sean Silverthorne; Technology

December 2010 (Revised January 2012)
Case

Zespri

By: Jose B. Alvarez and Mary Louise Shelman

Grower-owned Zespri is the sole exporter of New Zealand-grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and... View Details

Keywords: Plant-Based Agribusiness; Globalized Firms and Management; Innovation and Invention; Patents; Brands and Branding; Cooperative Ownership; Competition; Corporate Strategy; Agriculture and Agribusiness Industry; New Zealand

20 Oct 2008
Research & Ideas

The Seven Things That Surprise New CEOs

By significantly expanding our understanding of the dynamics of competition, Michael E. Porter's Harvard Business Review article "How Competitive Forces Shape Strategy" launched a business management revolution among academics... View Details

Keywords: by Michael E. Porter, Jay W. Lorsch & Nitin Nohria

October 2006 (Revised February 2010)
Case

Linux vs. Windows

By: Ramon Casadesus-Masanell and Jordan Mitchell

As of 2006, Microsoft is finding that its dominant position in client and server operating systems is under attack from Linux. While Linux has only 3% of the worldwide installed base of PC operating systems, it had captured 20% of the server market by the end of 2005... View Details

Keywords: Business Model; For-Profit Firms; Open Source Distribution; Competitive Strategy; Applications and Software; Value; Technology Industry

24 Jan 2017
News

Trump Nominee McMahon Vows to ‘Revitalize’ Entrepreneurship

25 May 2011
HBS Case

QuikTrip’s Investment in Retail Employees Pays Off

leave vacant positions unfilled for immediate, measurable savings. That's the retail way. Moreover, the costs of understaffing aren't easily quantifiable; who can say how many customers are lost to long lines or stock-outs? “You can... View Details

Keywords: by Julia Hanna; Retail

March 2010 (Revised July 2010)
Case

The Economist

By: Felix Oberholzer-Gee, Bharat N. Anand and Lizzie Gomez

In 2009 the Economist continued to experience impressive growth and operating margins while many of its peers reeled from both a cyclical downturn and structural threats to print publishing. The case describes the history, organization, and business model of the... View Details

Keywords: Business Model; Journals and Magazines; Growth and Development Strategy; Strategic Planning; Competitive Strategy; Online Technology; Publishing Industry; United Kingdom

November 2008
Case

HNA Group: Moving China's Air Transport Industry in a New Direction

By: William C. Kirby, F. Warren McFarlan and Tracy Manty

HNA Group, the parent company of Hainan Airlines, was positioning itself to go global and make a mark for itself as the largest private airline in China. Positioned squarely behind the "Big Three" state-owned carriers, Hainan Airlines sought to create a world-class... View Details

Keywords: Global Strategy; Management Practices and Processes; Private Ownership; Competitive Advantage; Air Transportation Industry; China

February 2025
Case

Doing Business in Kigali, Rwanda

By: Andy Zelleke, Martin A. Sinozich, Julianne Bliss and Choetsow Tenzin

Rwanda’s transformation from a post-genocide recovery effort to one of Africa’s fastest-growing economies presents a compelling case for investors and business leaders. With an ambitious Vision 2050 strategy, Kigali has emerged as a regional hub for trade, innovation,... View Details

Keywords: Business History; International Relations; Government and Politics; Foreign Direct Investment; Culture; Transformation; Developing Countries and Economies; Economic Growth; Emerging Markets; Rwanda

23 Jan 2017
Working Paper Summaries

Overcoming Institutional Voids: A Reputation-Based View of Long Run Survival

Keywords: by Cheng Gao, Tiona Zuzul, Geoffrey Jones, and Tarun Khanna

Other Article

What Do We Know About Variance in Accounting Profitability?

By: Anita M. McGahan and Michael E. Porter

In this paper, we analyze the variance of accounting profitability among a broad cross-section of firms in the American economy from 1981 to 1994. The purpose of the analysis is to identify the importance of year, industry, corporate-parent, and business-specific... View Details

Keywords: Strategy; United States

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May 2023
Teaching Note

Tesla’s Uncertain Fate as EV Race Accelerates

By: David Collis

Teaching Note for HBS Case No. 722-368. The case describes the strategic position of Tesla in 2021. While the firm has been successful in driving adoption of electric vehicles (EVs) globally and has a huge market share in the segment, it faces an impending tsunami of... View Details

Keywords: Strategy; Corporate Strategy; Competition; Business Growth and Maturation; Success; Adoption; Auto Industry

2023
Working Paper

The Link Between Integrative Bargaining and Leadership Evaluations

By: Julian J. Zlatev and Francis J. Flynn

We draw from implicit leadership theory and the dual concern theory of conflict resolution to posit a link between negotiation style and leadership evaluations. Specifically, we propose that individuals who are more skilled at integrative, but not distributive,... View Details

Keywords: Prosocial Behavior; Leadership; Negotiation; Conflict and Resolution; Performance Evaluation

January 2021 (Revised October 2021)
Case

eToro: Building the World's Largest Social Trading Network

By: Elie Ofek and Danielle Golan

Social trading platform eToro was preparing for the launch of its expanded offering in the U.S. The company faced critical decisions regarding product-market fit, go-to-market strategy, positioning and monetization. Moreover, it faced the challenge of how best to make... View Details

Keywords: Social Trading Platform; Investment; Social and Collaborative Networks; Marketing Strategy; Expansion; Digital Platforms

December 1999 (Revised September 2000)
Case

Excite@Home: Betting on a Broadband Revolution

By: Stephen P. Bradley and Matthew Sandoval

In January 1999, @Home, a high-speed Internet access provider, announced the $6.7 billion purchase of Excite, the second largest of the major Internet "portals." This purchase marked a continuing consolidation of companies in the Internet "content" and "access"... View Details

Keywords: Mergers and Acquisitions; Joint Ventures; Technological Innovation; Growth and Development Strategy; Competitive Strategy; Corporate Strategy; Internet and the Web; Information Technology Industry; Web Services Industry

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October 2016
Supplement

24 Hour Fitness (B): Ownership Changes, 2005–2016

By: John R. Wells and Gabriel Ellsworth

In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details

Keywords: Advertising; Advertising Campaigns; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing and Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; Nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Teams; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand and Consumers; Market Entry and Exit; Media; Organizational Design; Private Ownership; Problems and Challenges; Groups and Teams; Sales; Salesforce Management; Situation or Environment; Welfare or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Health Industry; Media and Broadcasting Industry; United States; California; San Francisco

May 2018
Article

Selection and Market Reallocation: Productivity Gains from Multinational Production

By: Laura Alfaro and Maggie X. Chen

Assessing the productivity gains from multinational production has been a vital topic of economic research and policy debate. Positive aggregate productivity gains are often attributed to within-firm productivity improvement; however, an alternative, less emphasized... View Details

Keywords: Productivity Gains; Multinational Production; Selection; Market Reallocation; And Within-firm Productivity; Multinational Firms and Management; Production; Performance Productivity; Competition; Mathematical Methods

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2024
Working Paper

FinTech & Financial Frictions: The Rise of Revenue-Based Financing

By: Dominic Russel, Claire Shi and Rowan Clarke

We use data from a major South African payment processor to study how digital payments mitigate asymmetric information challenges in small business “revenue-based financing” contracts, which tie repayment schedules to future revenue. Eight months post-financing,... View Details

Keywords: Fintech; Small Business; Financing and Loans; South Africa

Article

Design of Search Engine Services: Channel Interdependence in Search Engine Results

By: Benjamin Edelman and Zhenyu Lai

The authors examine prominent placement of search engines' own services and effects on users' choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its... View Details

Keywords: Search Engine; Organic Search; Sponsored Search Advertising; User Interface; Channel Substitution; Search Technology; Consumer Behavior; Online Advertising

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February 2022 (Revised September 2022)
Case

InstaDeep: AI Innovation Born in Africa (A)

By: Shikhar Ghosh and Esel Çekin

Karim Beguir and Zohra Slim were the co-founders of InstaDeep, a deep tech startup focusing on artificial intelligence (AI) solutions. Instadeep was one of the few companies globally that were partnering with DeepMind, an AI subsidiary of Google [Alphabet Inc.].... View Details

Keywords: AI; Artificial Intelligence; Entrepreneurship; Operations; Business Subsidiaries; Brands and Branding; Innovation and Invention; Growth and Development Strategy; AI and Machine Learning; Technology Industry; Africa

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