• 2014
• Other Teaching and Training Material

Marketing Reading: Segmentation and Targeting

By: Sunil Gupta

This Reading introduces two of the integral parts of any marketing strategy: segmentation and targeting. It covers, first, all of the methods, techniques, and variables with which a business first uncovers the full range of its potential customers and then... View Details

Keywords: Behavioral Segmentation; Conjoint Analysis; Demographic Segmentation; Geographic Segmentation; Market Opportunities; Market Segmentation; Marketing; Marketing Strategy; Psychographic Segmentation; Unethical Marketing Practices; United States

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Gupta, Sunil. "Marketing Reading: Segmentation and Targeting." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8219, 2014.

• December 2014
• Article

The Distinct Effects of Information Technology and Communication Technology on Firm Organization

By: Nicholas Bloom, Luis Garicano, Raffaella Sadun and John Van Reenen

Empirical studies on information communication technologies (ICT) typically aggregate the "information" and "communication" components together. We show theoretically and empirically that this is problematic. Information and communication technologies have very... View Details

Keywords: Communication Technology; Information Technology; Organizational Structure

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Bloom, Nicholas, Luis Garicano, Raffaella Sadun, and John Van Reenen. "The Distinct Effects of Information Technology and Communication Technology on Firm Organization." Management Science 60, no. 12 (December 2014): 2859–2885.

• October 2014 (Revised January 2015)
• Background Note

Advanced Leadership in Public Education: Tools for Tackling Change from Outside the Building In

By: Rosabeth Moss Kanter and Pamela Yatsko

If you want to create change in public education but are not a school principal or other traditional public education leader, what do you need to do? This long, integrated background note examines the inspiring models and stories of individuals who are improving... View Details

Keywords: Education Reform; Advanced Leadership Initiative; Social Issues; Social Entrepreneurship; Education; Leadership; Education Industry; United States

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Kanter, Rosabeth Moss, and Pamela Yatsko. "Advanced Leadership in Public Education: Tools for Tackling Change from Outside the Building In." Harvard Business School Background Note 315-019, October 2014. (Revised January 2015.)

• October 2014 (Revised January 2016)
• Case

IDEO: Human-Centered Service Design

By: Ryan W. Buell and Andrew Otazo

The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,... View Details

Keywords: Design Thinking; Innovation; Service Management; Service; Design; Service Delivery; Innovation and Management; Entertainment and Recreation Industry; Peru

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Buell, Ryan W., and Andrew Otazo. "IDEO: Human-Centered Service Design." Harvard Business School Case 615-022, October 2014. (Revised January 2016.)

• Article

A 'Present' for the Future: The Unexpected Value of Rediscovery

By: Ting Zhang, Tami Kim, Alison Wood Brooks, Francesca Gino and Michael I. Norton

Although documenting everyday activities may seem trivial, four studies reveal that creating records of the present generates unexpected benefits by allowing future rediscoveries. In Study 1, we use a "time capsule" paradigm to show that individuals underestimate the... View Details

Keywords: History; Information Management; Cognition and Thinking

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Zhang, Ting, Tami Kim, Alison Wood Brooks, Francesca Gino, and Michael I. Norton. "A 'Present' for the Future: The Unexpected Value of Rediscovery." Psychological Science 25, no. 10 (October 2014): 1851–1860.

• 2014
• Contribution

Entrepreneurship in Emerging Markets: Contextual Intelligence for the Study of Two Thirds of the World's Population

By: Tarun Khanna

In this paper, I review the concept of "institutional voids" that provides a way to understand the structure of emerging markets. These voids impede would-be buyers from getting together with would-be sellers, and hence compromise the functioning of markets.... View Details

Keywords: Emerging Markets; Entrepreneurship

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Khanna, Tarun. "Entrepreneurship in Emerging Markets: Contextual Intelligence for the Study of Two Thirds of the World's Population." Contribution to Multidisciplinary Insights from New AIB Fellows. Vol. 16, edited by Jean J. Boddewyn, 221–238. Research in Global Strategic Management. Bingley, UK: Emerald Group Publishing, 2014.

• Aug 2014
• Conference Presentation

A New Look at Corporate Parenting: Linking Structure and Cognition in the Multibusiness Firm

By: Ranjay Gulati

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Gulati, Ranjay. "A New Look at Corporate Parenting: Linking Structure and Cognition in the Multibusiness Firm." Paper presented at the Academy of Management Annual Meeting, Philadelphia, PA, August 2014.

• Article

The (Perceived) Meaning of Spontaneous Thoughts

By: Carey K. Morewedge, Colleen Giblin and Michael I. Norton

Spontaneous thoughts, the output of a broad category of uncontrolled and inaccessible higher-order mental processes, arise frequently in everyday life. The seeming randomness by which spontaneous thoughts arise might give people good reason to dismiss them as... View Details

Keywords: Spontaneous Thoughts; Self-Insight; Meaning; Attribution; Judgment And Decision Making; Decision Making; Cognition and Thinking

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Morewedge, Carey K., Colleen Giblin, and Michael I. Norton. "The (Perceived) Meaning of Spontaneous Thoughts." Journal of Experimental Psychology: General 143, no. 4 (August 2014): 1742–1754.

• July 2014
• Case

BMVSS: Changing Lives through Innovation One Jaipur Limb at a Time (Abridged)

By: Srikant Datar, Saloni Chaturvedi and Caitlin Bowler

Bhagwan Mahaveer Viklang Sahayata Samiti (BMVSS) is an Indian not-for-profit organization engaged in assisting differently-abled persons by providing them with the legendary low-cost prosthesis, the Jaipur Foot, and other mobility-assisting devices, free of cost. Known... View Details

Keywords: Nonprofit Organizations; Financial Condition; Health Care and Treatment; Diversity; Growth and Development Strategy; Philanthropy and Charitable Giving; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; India

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Datar, Srikant, Saloni Chaturvedi, and Caitlin Bowler. "BMVSS: Changing Lives through Innovation One Jaipur Limb at a Time (Abridged)." Harvard Business School Case 115-009, July 2014.

• July 9, 2014
• Article

A Great Negotiator's Essential Advice

By: James K. Sebenius

The Program on Negotiation (PON), an active Harvard-MIT-Tufts consortium, honored View Details

Keywords: Negotiation Process; Negotiation Tactics; Personal Development and Career; Negotiation Style; Singapore

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Sebenius, James K. "A Great Negotiator's Essential Advice." Harvard Business Review (website) (July 9, 2014).

• July–August 2014
• Article

Becoming a First-Class Noticer: How to Spot and Prevent Ethical Failures in Your Organization

By: Max Bazerman

We'd like to think that no smart, upstanding manager would ever overlook or turn a blind eye to threats or wrongdoing that ultimately imperil his or her business. Yet it happens all the time. We fall prey to obstacles that obscure or drown out important signals that... View Details

Keywords: Accountability; Business Ethics; Cognitive Psychology; Human Behavior; Personal Ethics In Business; Business or Company Management; Ethics

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Bazerman, Max. "Becoming a First-Class Noticer: How to Spot and Prevent Ethical Failures in Your Organization." Harvard Business Review 92, nos. 7/8 (July–August 2014): 116–119.