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    • All HBS Web  (8,165)
      • Faculty Publications  (719)

      Cognition and ThinkingRemove Cognition and Thinking →

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      • July 2014
      • Case

      BMVSS: Changing Lives through Innovation One Jaipur Limb at a Time (Abridged)

      By: Srikant Datar, Saloni Chaturvedi and Caitlin Bowler
      Bhagwan Mahaveer Viklang Sahayata Samiti (BMVSS) is an Indian not-for-profit organization engaged in assisting differently-abled persons by providing them with the legendary low-cost prosthesis, the Jaipur Foot, and other mobility-assisting devices, free of cost. Known... View Details
      Keywords: Nonprofit Organizations; Financial Condition; Health Care and Treatment; Diversity; Growth and Development Strategy; Philanthropy and Charitable Giving; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; India
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      Datar, Srikant, Saloni Chaturvedi, and Caitlin Bowler. "BMVSS: Changing Lives through Innovation One Jaipur Limb at a Time (Abridged)." Harvard Business School Case 115-009, July 2014.
      • July 9, 2014
      • Article

      A Great Negotiator's Essential Advice

      By: James K. Sebenius
      The Program on Negotiation (PON), an active Harvard-MIT-Tufts consortium, honored View Details
      Keywords: Negotiation Process; Negotiation Tactics; Personal Development and Career; Negotiation Style; Singapore
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      Sebenius, James K. "A Great Negotiator's Essential Advice." Harvard Business Review (website) (July 9, 2014).
      • July–August 2014
      • Article

      Becoming a First-Class Noticer: How to Spot and Prevent Ethical Failures in Your Organization

      By: Max Bazerman
      We'd like to think that no smart, upstanding manager would ever overlook or turn a blind eye to threats or wrongdoing that ultimately imperil his or her business. Yet it happens all the time. We fall prey to obstacles that obscure or drown out important signals that... View Details
      Keywords: Accountability; Business Ethics; Cognitive Psychology; Human Behavior; Personal Ethics In Business; Business or Company Management; Ethics
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      Bazerman, Max. "Becoming a First-Class Noticer: How to Spot and Prevent Ethical Failures in Your Organization." Harvard Business Review 92, nos. 7/8 (July–August 2014): 116–119.
      • 2014
      • Article

      Thought Calibration: How Thinking Just the Right Amount Increases One’s Influence and Appeal

      By: Daniella Kupor, Zakary L. Tormala, Michael I. Norton and Derek D. Rucker
      Previous research suggests that people draw inferences about their attitudes and preferences based on their own thoughtfulness. The current research explores how observing other individuals make decisions more or less thoughtfully can shape perceptions of those... View Details
      Keywords: Thoughtfulness; Liking; Social Influence; Decisions; Attitudes; Cognition and Thinking; Power and Influence
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      Kupor, Daniella, Zakary L. Tormala, Michael I. Norton, and Derek D. Rucker. "Thought Calibration: How Thinking Just the Right Amount Increases One’s Influence and Appeal." Social Psychological & Personality Science 5, no. 3 (April 2014): 263–270.
      • June 2014 (Revised November 2016)
      • Case

      Access Health CT: Marketing Affordable Care (A)

      By: John A. Quelch and Michael Norris
      At the close of open-enrollment in March of 2014, Kevin Counihan, CEO of Access Health CT, Connecticut's state health insurance exchange, stops to consider the success it has experienced so far and think about how to ensure its long-term sustainability. View Details
      Keywords: Health Care; Health Care Industry; Health Care Policy; Public Health Insurance Exchange; Health Care and Treatment; Health Industry; Connecticut
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      Quelch, John A., and Michael Norris. "Access Health CT: Marketing Affordable Care (A)." Harvard Business School Case 514-119, June 2014. (Revised November 2016.) (Title updated to reflect publication of (B) case.)
      • 2014
      • Book

      Collective Genius: The Art and Practice of Leading Innovation

      By: Linda A. Hill, Greg Brandeau, Emily Truelove and Kent Lineback
      Why can some organizations innovate time and again, while most cannot? You might think the key to innovation is attracting exceptional creative talent. Or making the right investments. Or breaking down organizational silos. All of these things may help—but there's only... View Details
      Keywords: Innovation; Innovation Leadership; Leadership; Organizational Culture; Innovation and Invention
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      Hill, Linda A., Greg Brandeau, Emily Truelove, and Kent Lineback. Collective Genius: The Art and Practice of Leading Innovation. Boston: Harvard Business Review Press, 2014.
      • 2014
      • Book

      Own Your Future: How to Think Like an Entrepreneur and Thrive in an Unpredictable Economy

      By: Paul B. Brown, Charles F. Kiefer and Leonard A. Schlesinger
      It used to be that if you studied and worked hard, you could be assured of an extremely satisfying career. But in a world of constant layoffs and dying industries, it has become increasingly difficult to "plan" your way to success. So what is the solution? Well, when... View Details
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      Brown, Paul B., Charles F. Kiefer, and Leonard A. Schlesinger. Own Your Future: How to Think Like an Entrepreneur and Thrive in an Unpredictable Economy. New York, NY: AMACOM, 2014.
      • May 14, 2014
      • Editorial

      In Terms of Social Progress, America Is Not #1—It's #16

      By: Michael E. Porter
      As Americans, we like to think of ourselves as a world leader. After all, the United States has the largest economy in the world and is near the very top in GDP per capita. We are used to thinking that we lead on social issues like education, access to information, and... View Details
      Keywords: Society
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      Porter, Michael E. "In Terms of Social Progress, America Is Not #1—It's #16." WorldPost (May 14, 2014).
      • April 2014
      • Article

      15 Rules for Negotiating a Job Offer

      By: Deepak Malhotra
      The author, a professor of negotiation at Harvard Business School, offers specific pieces of advice for job candidates: Don't underestimate the importance of likability. Help prospective employers understand why you deserve what you're requesting. Make it clear that... View Details
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      Malhotra, Deepak. "15 Rules for Negotiating a Job Offer." Harvard Business Review 92, no. 4 (April 2014): 117–120.
      • Spring 2014
      • Article

      Attracting Long-Term Investors Through Integrated Thinking and Reporting: A Clinical Study of a Biopharmaceutical Company

      By: Andrew Knauer and George Serafeim
      Faced with a large percentage of investors that chase short-term returns, companies could benefit by attracting investors with longer-term horizons and incentives that are more consistent with the long-term strategy of the company. The managers of most companies take... View Details
      Keywords: Investing; Asset Management; Long-term Investing; Short-termism; Sustainability; Integrated Reporting; Leadership & Corporate Accountability; Pharmaceuticals; Leadership; Integrated Corporate Reporting; Investment; Business and Stakeholder Relations; Corporate Finance; Biotechnology Industry; Pharmaceutical Industry
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      Knauer, Andrew, and George Serafeim. "Attracting Long-Term Investors Through Integrated Thinking and Reporting: A Clinical Study of a Biopharmaceutical Company." Journal of Applied Corporate Finance 26, no. 2 (Spring 2014): 57–64.
      • April 2014
      • Article

      Botsourcing and Outsourcing: Robot, British, Chinese, and German Workers Are for Thinking—Not Feeling—Jobs

      By: Adam Waytz and Michael I. Norton
      Technological innovations have produced robots capable of jobs that, until recently, only humans could perform. The present research explores the psychology of "botsourcing"—the replacement of human jobs by robots—while examining how understanding botsourcing can... View Details
      Keywords: Information Technology; Job Cuts and Outsourcing; Emotions; Cognition and Thinking
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      Waytz, Adam, and Michael I. Norton. "Botsourcing and Outsourcing: Robot, British, Chinese, and German Workers Are for Thinking—Not Feeling—Jobs." Emotion 14, no. 2 (April 2014): 434–444.
      • 2014
      • Book

      Cost Accounting: A Managerial Emphasis

      By: Charles T. Horngren, Srikant M. Datar and Madhav Rajan
      Cost Accounting defined the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic theme of "different costs for different... View Details
      Keywords: Cost Accounting; Management
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      Horngren, Charles T., Srikant M. Datar, and Madhav Rajan. Cost Accounting: A Managerial Emphasis. 15th ed. Prentice Hall, 2014.
      • 2014
      • Book

      Creating Value in Nonprofit–Business Collaborations: New Thinking and Practice

      By: James E. Austin and M. May Seitanidi
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      Austin, James E., and M. May Seitanidi. Creating Value in Nonprofit–Business Collaborations: New Thinking and Practice. San Francisco: Jossey-Bass, 2014.
      • 2014
      • Chapter

      Schumpeter's Plea: Historical Reasoning in Entrepreneurial Theory and Research

      By: G. Jones and R. Daniel Wadhwani
      This chapter draws on theories of entrepreneurship and history to explore the ways in which historical processes play an integral role in entrepreneurship. It builds off the plea by Joseph Schumpeter for an active exchange between historical approaches and theories of... View Details
      Keywords: Entrepreneurs; Business History; Entrepreneurship; History; Organizations
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      Jones, G., and R. Daniel Wadhwani. "Schumpeter's Plea: Historical Reasoning in Entrepreneurial Theory and Research." Chap. 8 in Organizations in Time: History, Theory, Methods, edited by Marcelo Bucheli and R. Daniel Wadhwani, 192–216. New York: Oxford University Press, 2014.
      • January 2014 (Revised January 2017)
      • Supplement

      Nivea (B)

      By: Karim R. Lakhani, Johann Fuller, Volker Bilgram and Greta Friar
      This supplementary case follows up on an innovative R&D approach by Beiersdorf,a skin care and cosmetics company. The case relates what happened to the product launched by Beiersdorf, to its Nivea line, following the events of the A case, and how the commercial success... View Details
      Keywords: Innovation; Innovation Management; Marketing; Innovation Strategy; Innovation and Management; Research and Development; Product Design; Collaborative Innovation and Invention; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
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      Lakhani, Karim R., Johann Fuller, Volker Bilgram, and Greta Friar. "Nivea (B)." Harvard Business School Supplement 614-043, January 2014. (Revised January 2017.)
      • Article

      Give What You Get: Capuchin Monkeys (Cebus Apella) and 4-Year-Old Children Pay Forward Positive and Negative Outcomes to Conspecifics.

      By: Kristin L. Leimgruber, Adrian F. Ward, Jane Widness, Michael I. Norton, Kristina R. Olson, Kurt Gray and Laurie R. Santos
      The breadth of human generosity is unparalleled in the natural world, and much research has explored the mechanisms underlying and motivating human prosocial behavior. Recent work has focused on the spread of prosocial behavior within groups through paying-it-forward,... View Details
      Keywords: Prosociality; Reciprocity; Cooperation; Gratitude; Affect; Behavior
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      Leimgruber, Kristin L., Adrian F. Ward, Jane Widness, Michael I. Norton, Kristina R. Olson, Kurt Gray, and Laurie R. Santos. "Give What You Get: Capuchin Monkeys (Cebus Apella) and 4-Year-Old Children Pay Forward Positive and Negative Outcomes to Conspecifics." PLoS ONE 9, no. 1 (January 2014).
      • January 2014
      • Technical Note

      Learning From Extreme Consumers

      By: Jill Avery and Michael Norton
      Traditional market research methods focus on understanding the average experiences of average consumers. This focus leads to gaps in our knowledge of consumer behavior and often fails to uncover insights that can drive revolutionary, rather than evolutionary... View Details
      Keywords: Market Research; Ethnography; Design Thinking; Innovation; New Product Development; Research; Marketing; Consumer Behavior; Innovation and Invention
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      Avery, Jill, and Michael Norton. "Learning From Extreme Consumers." Harvard Business School Technical Note 314-086, January 2014.
      • January 2014 (Revised May 2014)
      • Background Note

      Rail Transportation in the United States

      By: Rosabeth Moss Kanter and Matthew Guilford
      In the 20th century, automobiles and airlines pushed rail into the background as an often-troubled and neglected mode. After a review of the long history of rail in the U.S., this paper examines the situation in the 21st century, including the rail market structure,... View Details
      Keywords: Railroad History; History; Rail Transportation; Rail Industry
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      Kanter, Rosabeth Moss, and Matthew Guilford. "Rail Transportation in the United States." Harvard Business School Background Note 314-084, January 2014. (Revised May 2014.)
      • 2014
      • Case

      Bluestar's Acquisition of Adisseo (A)

      By: F. Warren McFarlan, Donghong Li and Zhenning Yang
      This case describes the process of acquiring Adisseo of France in 2006 by Bluestar Group, the largest subsidiary of ChemChina (a Fortune 500 company). Adisseo was mainly engaged in the production of methionine, a feed additive, while China had no methionine production... View Details
      Keywords: Internationalization; Mergers & Acquisitions; Strategy; China; France; Chemicals; China; France
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      McFarlan, F. Warren, Donghong Li, and Zhenning Yang. "Bluestar's Acquisition of Adisseo (A)." Tsinghua University Case, 2014.
      • 2014
      • Teaching Note

      Bluestar's Acquisition of Adisseo (A) (TN)

      By: F. Warren McFarlan, Donghong Li and Zhenning Yang
      This case describes the process of acquiring Adisseo of France in 2006 by Bluestar Group, the largest subsidiary of ChemChina (a Fortune 500 company). Adisseo was mainly engaged in production of methionine, a feed additive, while China had no methionine production and... View Details
      Keywords: Internationalization; Mergers & Acquisitions; Strategy; China; France; Chemicals; China; France
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      McFarlan, F. Warren, Donghong Li, and Zhenning Yang. "Bluestar's Acquisition of Adisseo (A) (TN)." Tsinghua University Teaching Note, 2014.
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