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      • June 2011 (Revised May 2012)
      • Case

      Nestlé SA: Nutrition, Health and Wellness Strategy

      By: Rebecca M. Henderson and Ryan Johnson
      In 1997 Nestlé committed to a strategic vision of becoming the leading nutrition, health and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestlé including merger and acquisition choices,... View Details
      Keywords: Nutrition; Health; Growth and Development Strategy; Decision Choices and Conditions; Goals and Objectives; Value Creation; Food and Beverage Industry
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      Henderson, Rebecca M., and Ryan Johnson. "Nestlé SA: Nutrition, Health and Wellness Strategy." Harvard Business School Case 311-119, June 2011. (Revised May 2012.)
      • May 2011
      • Article

      Underdog Branding: Why Underdogs Win in Recessions

      By: Neeru Paharia, Anat Keinan and Jill Avery
      Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details
      Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry
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      Paharia, Neeru, Anat Keinan, and Jill Avery. "Underdog Branding: Why Underdogs Win in Recessions." European Business Review (May 2011): 53–56. (Invited Article.)
      • April 2011
      • Teaching Note

      Taylor Fresh Foods (TN)

      By: David E. Bell and Mary Louise Shelman
      Teaching Note for 509008. View Details
      Keywords: Market Entry and Exit; Food; Demand and Consumers; Competition; Opportunities; Food and Beverage Industry; United States
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      Bell, David E., and Mary Louise Shelman. "Taylor Fresh Foods (TN)." Harvard Business School Teaching Note 511-128, April 2011.
      • April 2011
      • Teaching Note

      Yum! China (TN)

      By: David E. Bell and Mary Louise Shelman
      Teaching Note for 511040. View Details
      Keywords: Food and Beverage Industry; Beijing Shi
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      Bell, David E., and Mary Louise Shelman. "Yum! China (TN)." Harvard Business School Teaching Note 511-106, April 2011.
      • April 2011
      • Case

      Porcini's Pronto: "Great Italian cuisine without the wait!"

      By: James L. Heskett and Richard Luecke
      Porcini's Inc. operates a chain of 23 full-service restaurants located near shopping malls and downtown areas in the northeastern United States. Known for providing excellent service, Porcini's serves high-quality Italian cuisine made from fresh ingredients. Looking... View Details
      Keywords: Franchising; Syndication; Quantitative Analysis; Performance Measurement; Human Resource Management; Incentives; Motivation; Consumer Behavior; Measurement and Metrics; Quality; Customer Value and Value Chain; Selection and Staffing; Expansion; Business Growth and Maturation; Service Delivery; Franchise Ownership; Customer Focus and Relationships; Product Marketing; Food and Beverage Industry; Food and Beverage Industry; Northeastern United States
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      Heskett, James L., and Richard Luecke. Porcini's Pronto: "Great Italian cuisine without the wait!". Harvard Business School Brief Case 114-277, April 2011.
      • March 2011
      • Case

      United Cereal: Lora Brill's Eurobrand Challenge

      By: Christopher A. Bartlett and Carole Carlson
      The case, set within the European organization of a giant multinational breakfast foods company, describes a launch decision for a new cereal product. As the case evolves, the decision has major strategic and organizational implications for Lora Brill, European VP. The... View Details
      Keywords: Subsidiaries; Market Entry; Multinational Corporations; Strategy; Business Subsidiaries; Managerial Roles; Multinational Firms and Management; Organizational Design; Organizational Structure; Marketing Strategy; Market Entry and Exit; Product Launch; Cross-Cultural and Cross-Border Issues; Food and Beverage Industry; Food and Beverage Industry; Europe
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      Bartlett, Christopher A., and Carole Carlson. "United Cereal: Lora Brill's Eurobrand Challenge." Harvard Business School Brief Case 114-269, March 2011.
      • March 2011
      • Case

      Calveta Dining Services, Inc.: A Recipe for Growth?

      By: James L. Heskett and Patricia Girardi
      Calveta Dining Services contracts with senior living facilities (SLFs) for the management of food service to residents. Created by Antonio Calveta and built on his passion for food and traditional family values, the firm had enjoyed three decades of strong growth when... View Details
      Keywords: Corporate Vision; Employee Empowerment; Service Management; Family Businesses; Growth Strategy; Family Business; Expansion; Communication; Employee Relationship Management; Service Operations; Organizational Structure; Growth and Development Strategy; Food and Beverage Industry; Food and Beverage Industry
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      Heskett, James L., and Patricia Girardi. "Calveta Dining Services, Inc.: A Recipe for Growth?" Harvard Business School Brief Case 114-261, March 2011.
      • February 2011 (Revised December 2012)
      • Case

      Coca-Cola on Facebook

      By: John Deighton and Leora Kornfeld
      In late 2008, executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one million followers in three months. From a legal point of view the fan-created page was in violation of Facebook's terms of service as a... View Details
      Keywords: Change Management; Governance Controls; Policy; Brands and Branding; Marketing Channels; Social and Collaborative Networks; Food and Beverage Industry
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      Deighton, John, and Leora Kornfeld. "Coca-Cola on Facebook." Harvard Business School Case 511-110, February 2011. (Revised December 2012.) (request a courtesy copy.)
      • February 2011
      • Teaching Note

      CHS Inc.: Cooperative Leadership in a Global Food Economy (TN)

      By: Ray A. Goldberg and Matthew Preble
      Teaching Note for 911409. View Details
      Keywords: Food; Cooperative Ownership; System; Planning; Food and Beverage Industry; Food and Beverage Industry; United States
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      Goldberg, Ray A., and Matthew Preble. "CHS Inc.: Cooperative Leadership in a Global Food Economy (TN)." Harvard Business School Teaching Note 911-418, February 2011.
      • February 2011
      • Article

      The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

      By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
      We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
      Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry
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      Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
      • January 10, 2011
      • Article

      Starbucks' Logo Debate Shows Customers' Engagement

      By: Nancy F. Koehn
      Keywords: Customers; Food and Beverage Industry
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      Koehn, Nancy F. "Starbucks' Logo Debate Shows Customers' Engagement." Harvard Business Review Blogs (January 10, 2011).
      • December 2010 (Revised April 2013)
      • Case

      Kepak and the Future of the Irish Beef Industry

      By: David E. Bell, Damien P. McLoughlin and Mary Shelman
      As Ireland's third largest beef processor, Kepak faces new opportunities as well as significant challenges from the collapse of the "Celtic Tiger." The government has identified food and agriculture as one way the country could significantly grow exports. However, the... View Details
      Keywords: Animal-Based Agribusiness; Economic Sectors; Policy; Growth and Development Strategy; Marketing; Competition; Cooperation; Food and Beverage Industry; Food and Beverage Industry; Republic of Ireland
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      Bell, David E., Damien P. McLoughlin, and Mary Shelman. "Kepak and the Future of the Irish Beef Industry." Harvard Business School Case 511-070, December 2010. (Revised April 2013.)
      • December 2010 (Revised February 2012)
      • Case

      Yum! China

      By: David E. Bell and Mary Shelman
      Since the first KFC opened in China in 1987, Yum--under Sam Su's leadership--had built the largest restaurant company by far in mainland China. Averaging one new restaurant opening a day for the past five years, in 2010 Yum ran over 3,600 restaurants in 650 cities and... View Details
      Keywords: Business Processes; Business or Company Management; Growth and Development Strategy; Strategy; Business Strategy; Food and Beverage Industry; Beijing Shi
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      Bell, David E., and Mary Shelman. "Yum! China." Harvard Business School Case 511-040, December 2010. (Revised February 2012.)
      • December 2010
      • Supplement

      Urban Water Partners (B) (CW)

      By: Karthik Ramanna and George Serafeim
      Supplement to 111029 View Details
      Keywords: Food and Beverage Industry; Dar es Salaam
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      Ramanna, Karthik, and George Serafeim. "Urban Water Partners (B) (CW)." Harvard Business School Spreadsheet Supplement 111-704, December 2010.
      • December 2010
      • Supplement

      Urban Water Partners (B) Spreadsheet Supplement (CW)

      By: Karthik Ramanna and George Serafeim
      Solution to spreadsheet 111704. View Details
      Keywords: Food and Beverage Industry; Dar es Salaam
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      Ramanna, Karthik, and George Serafeim. "Urban Water Partners (B) Spreadsheet Supplement (CW)." Harvard Business School Spreadsheet Supplement 111-706, December 2010.
      • December 2010
      • Teaching Note

      VeeV on the Rocks? (TN)

      By: Christopher Marquis, Joshua D. Margolis and Bobbi Thomason
      Teaching Note for 410006. View Details
      Keywords: Quality; Ownership Stake; Growth and Development; Problems and Challenges; Corporate Social Responsibility and Impact; Brands and Branding; Food and Beverage Industry
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      Marquis, Christopher, Joshua D. Margolis, and Bobbi Thomason. "VeeV on the Rocks? (TN)." Harvard Business School Teaching Note 411-076, December 2010.
      • December 2010 (Revised May 2011)
      • Case

      Cola Wars Continue: Coke and Pepsi in 2010

      By: David B. Yoffie and Renee Kim
      Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. The most intense battles of the cola wars were fought over the $74 billion CSD industry in the United States, where the average American consumes 46 gallons of... View Details
      Keywords: Profit; Growth and Development Strategy; Industry Structures; Competitive Strategy; Food and Beverage Industry; United States
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      Yoffie, David B., and Renee Kim. "Cola Wars Continue: Coke and Pepsi in 2010." Harvard Business School Case 711-462, December 2010. (Revised May 2011.)
      • December 2010
      • Article

      Why You Aren't Buying Venezuelan Chocolate

      By: Rohit Deshpandé
      The article discusses the "provenance paradox," wherein consumers are unwilling to buy high-quality products from regions not commonly associated with excellence in certain product categories. Venezuelan chocolate maker Chocolates El Rey does little international... View Details
      Keywords: Geographic Location; Global Strategy; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Marketing; Emerging Markets; Food and Beverage Industry; Venezuela
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      Deshpandé, Rohit. "Why You Aren't Buying Venezuelan Chocolate." Harvard Business Review 88, no. 12 (December 2010).
      • November 2010
      • Background Note

      Agricultural Cooperatives: Origins, Structure, Financing and Partnerships

      By: Ray A. Goldberg and Matthew Preble
      This technical note explains how agricultural cooperatives are structured and financed, as well as how they form partnerships with one another and other elements of the food system. View Details
      Keywords: Agribusiness; Capital; Food; Organizational Structure; Partners and Partnerships; Food and Beverage Industry; Food and Beverage Industry
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      Goldberg, Ray A., and Matthew Preble. "Agricultural Cooperatives: Origins, Structure, Financing and Partnerships." Harvard Business School Background Note 911-410, November 2010.
      • November 2010
      • Teaching Note

      Belco Global Foods (TN)

      By: C. Fritz Foley and Matthew Johnson
      Teaching Note for 211033. View Details
      Keywords: Managerial Roles; Leadership Style; Trade; International Finance; Globalization; Decisions; Customers; Food and Beverage Industry
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      Foley, C. Fritz, and Matthew Johnson. "Belco Global Foods (TN)." Harvard Business School Teaching Note 211-042, November 2010.
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