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      • February 2011
      • Article

      The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

      By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
      We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
      Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Apparel and Accessories Industry; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
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      Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
      • January – February 2011
      • Article

      Are You a Good Boss-Or a Great One?

      By: Linda A. Hill and Kent Lineback
      Private moments of doubt and fear come even to managers who have spent years on the job. Any number of events can trigger them: an initiative is going poorly; you get a lukewarm performance review; your new assignment is daunting. HBS professor Linda Hill and executive... View Details
      Keywords: Leadership; Growth and Development Strategy; Management Analysis, Tools, and Techniques; Personal Development and Career; Groups and Teams; Power and Influence; Social and Collaborative Networks
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      Hill, Linda A., and Kent Lineback. "Are You a Good Boss-Or a Great One?" Harvard Business Review 89, nos. 1-2 (January–February 2011).
      • 2011
      • Article

      How Should the Graduate Economics Core be Changed?

      By: Vincent Pons, Jose Miguel Abito, Katarina Borovickova, Hays Golden, Jacob Goldin, Matthew A. Masten, Miguel Morin, Alexander Poirier, Israel Romem, Tyler Williams and Chamna Yoon
      The authors present suggestions by graduate students from a range of economics departments for improving the first-year core sequence in economics. The students identified a number of elements that should be added to the core: more training in building microeconomic... View Details
      Keywords: Design Of Core; Graduate Economics; Higher Education; Economics; Curriculum and Courses
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      Pons, Vincent, Jose Miguel Abito, Katarina Borovickova, Hays Golden, Jacob Goldin, Matthew A. Masten, Miguel Morin, Alexander Poirier, Israel Romem, Tyler Williams, and Chamna Yoon. "How Should the Graduate Economics Core be Changed?" Journal of Economic Education 42, no. 4 (2011): 414–417.
      • January – February 2011
      • Article

      Stop Holding Yourself Back

      By: Anne Morriss, Robin J. Ely and Frances X. Frei
      After working with hundreds of leaders in a wide variety of organizations and in countries all over the globe, the authors found one very clear pattern: when it comes to meeting their leadership potential, many people unintentionally get in their own way. Five barriers... View Details
      Keywords: Transformation; Decision Choices and Conditions; Leadership; Personal Development and Career; Personal Characteristics
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      Morriss, Anne, Robin J. Ely, and Frances X. Frei. "Stop Holding Yourself Back." Harvard Business Review 89, nos. 1-2 (January–February 2011).
      • December 2010
      • Article

      Why You Aren't Buying Venezuelan Chocolate

      By: Rohit Deshpandé
      The article discusses the "provenance paradox," wherein consumers are unwilling to buy high-quality products from regions not commonly associated with excellence in certain product categories. Venezuelan chocolate maker Chocolates El Rey does little international... View Details
      Keywords: Geographic Location; Global Strategy; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Marketing; Emerging Markets; Food and Beverage Industry; Venezuela
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      Deshpandé, Rohit. "Why You Aren't Buying Venezuelan Chocolate." Harvard Business Review 88, no. 12 (December 2010).
      • 2010
      • Book

      Buy-In: Saving Your Good Idea from Getting Shot Down

      By: John P. Kotter and Lorne A. Whitehead
      You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead,... View Details
      Keywords: Communication Intention and Meaning; Cost vs Benefits; Problems and Challenges; Interests; Value
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      Kotter, John P., and Lorne A. Whitehead. Buy-In: Saving Your Good Idea from Getting Shot Down. Harvard Business Review Press, 2010.
      • October 2010
      • Article

      Preferring Balanced vs. Advantageous Peace Agreements: A Study of Israeli Attitudes Towards a Two-State Solution

      By: Deepak Malhotra and Jeremy Ginges
      The paper extends research on fixed-pie perceptions by suggesting that disputants may prefer proposals that are perceived to be equally attractive to both parties (i.e., balanced) rather than one-sided, because balanced agreements are seen as more likely to be... View Details
      Keywords: Fixed Pie; Balance; Peace; Negotiation; Agreements and Arrangements; Conflict and Resolution; Government and Politics; Balance and Stability; Forecasting and Prediction; Attitudes; Israel; Palestinian state
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      Malhotra, Deepak, and Jeremy Ginges. "Preferring Balanced vs. Advantageous Peace Agreements: A Study of Israeli Attitudes Towards a Two-State Solution." Judgment and Decision Making 5, no. 6 (October 2010): 420–427.
      • fall 2010
      • Article

      Lawsuits and Empire: On the Enforcement of Sovereign Debt in Latin America

      By: Faisal Z. Ahmed, Laura Alfaro and Noel Maurer
      The re-occurring phenomenon of sovereign default has prompted an enormous theoretical and empirical literature. Most of this research has focused on why countries ever chose to pay their debts (or why private creditors ever expected repayment). The problem originates... View Details
      Keywords: Lawsuits and Litigation; Insolvency and Bankruptcy; Sovereign Finance; Borrowing and Debt; Debt Securities; Motivation and Incentives; Markets; Equity; Banking Industry; Latin America
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      Ahmed, Faisal Z., Laura Alfaro, and Noel Maurer. "Lawsuits and Empire: On the Enforcement of Sovereign Debt in Latin America." Law and Contemporary Problems 73, no. 4 (fall 2010): 39–46.
      • 2010
      • Working Paper

      Employee Selection as a Control System

      By: Dennis Campbell
      Theories from the economics, management control, and organizational behavior literatures predict that when it is difficult to align incentives by contracting on output, aligning preferences via employee selection may provide a useful alternative. This study... View Details
      Keywords: Accounting; Decision Making; Governance Controls; Employees; Selection and Staffing; Management Systems; Financial Services Industry
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      Campbell, Dennis. "Employee Selection as a Control System." Harvard Business School Working Paper, No. 11-021, August 2010. (Revised September 2010, April 2012.)
      • July – August 2010
      • Article

      Are You Ignoring Trends That Could Shake Up Your Business?

      By: Elie Ofek and Luc Wathieu
      Virtually all managers in consumer businesses recognize major social, economic, and technological trends. But many do not consider the profound ways in which trends--especially those that seem unrelated to their core markets--influence consumers' aspirations,... View Details
      Keywords: Trends; Innovation and Invention; Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Product Development
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      Ofek, Elie, and Luc Wathieu. "Are You Ignoring Trends That Could Shake Up Your Business?" Harvard Business Review 88, nos. 7-8 (July–August 2010).
      • June 2010
      • Article

      The Circulation of Ideas across Academic Communities: When Locals Re-import Exported Ideas

      By: Julie Battilana, Michel Anteby and Metin Sengul
      The circulation of ideas across academic communities is central to academic pursuits and has attracted much past scholarly attention. As North American-based scholars with European ties, we decided to examine the impact of Organization Studies in North American... View Details
      Keywords: Knowledge Dissemination; Organizational Structure; Learning; Archives; Civil Society or Community; North and Central America; Europe
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      Battilana, Julie, Michel Anteby, and Metin Sengul. "The Circulation of Ideas across Academic Communities: When Locals Re-import Exported Ideas." Organization Studies 31, no. 6 (June 2010): 695–713.
      • 2010
      • Book

      Rethinking the MBA: Business Education at a Crossroads

      By: Srikant M. Datar, David A. Garvin and Patrick Cullen
      "Business Schools Face Test of Faith." "Is It Time to Retrain B-Schools?" As these headlines make clear, business education is at a major crossroads. For decades, MBA graduates from top-tier schools set the standard for cutting-edge business knowledge and skills. Now... View Details
      Keywords: Change Management; Transformation; Business Education; Curriculum and Courses; Organizational Change and Adaptation; Problems and Challenges
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      Datar, Srikant M., David A. Garvin, and Patrick Cullen. Rethinking the MBA: Business Education at a Crossroads. Boston: Harvard Business Press, 2010. (Selected by Strategy + Business as one of the Best Business Books of 2010.)
      • 2010
      • Book

      Winning in Emerging Markets: A Road Map for Strategy and Execution

      By: Tarun Khanna, Krishna G. Palepu and Richard Bullock
      The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In 'Winning in Emerging Markets,' these leading scholars on the subject present a decidedly different framework... View Details
      Keywords: Developing Countries and Economies; Management Analysis, Tools, and Techniques; Emerging Markets; Organizations; Opportunities; Business Strategy
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      Khanna, Tarun, Krishna G. Palepu, and Richard Bullock. Winning in Emerging Markets: A Road Map for Strategy and Execution. Boston: Harvard Business Press, 2010.
      • March 2010 (Revised October 2017)
      • Case

      Russia: Revolution and Reform

      By: Rawi E. Abdelal and Sogomon Tarontsi
      The collapse of central authority in the Soviet Union in 1991 ushered in a period of revolutionary transformations for the states that emerged in its wake. The leaders of Russia, the USSR's successor, since then have struggled to reestablish central authority while... View Details
      Keywords: Development Economics; Economic Systems; Government Administration; Business and Government Relations; Public Administration Industry; Russia
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      Abdelal, Rawi E., and Sogomon Tarontsi. "Russia: Revolution and Reform." Harvard Business School Case 710-030, March 2010. (Revised October 2017.)
      • March 2010
      • Article

      Interpersonal Authority in a Theory of the Firm

      By: Eric J. Van den Steen
      This paper develops a theory of the firm in which a firm's centralized asset ownership and low-powered incentives give the manager, as an equilibrium outcome, interpersonal authority over employees (in a world with open disagreement). The paper thus provides... View Details
      Keywords: Theory; Assets; Ownership; Motivation and Incentives; Governance Controls; Power and Influence; Projects; Perspective; Employees
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      Van den Steen, Eric J. "Interpersonal Authority in a Theory of the Firm." American Economic Review 100, no. 1 (March 2010): 466–490.
      • 2010
      • Book

      Unilever'i Yenilemek: Dönüşüm ve Gelenek [Renewing Unilever: Transformation and Tradition]

      By: Geoffrey Jones
      Unilever's brands can now be found in one out of every two households in the world. This arresting and impressive fact shows the scope and scale of this unique global corporation. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us... View Details
      Keywords: Business History; Business Growth and Maturation; Multinational Firms and Management; Corporate Strategy; Organizational Culture; Globalization; Brands and Branding; Consumer Products Industry
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      Jones, Geoffrey. Unilever'i Yenilemek: Dönüşüm ve Gelenek [Renewing Unilever: Transformation and Tradition]. Istanbul: Türkiye İş Bankası Kültür Yayınları, 2010, Turkish ed.
      • January 2010
      • Journal Article

      A Choice Prediction Competition: Choices from Experience and from Description

      By: Ido Erev, Eyal Ert, Alvin E. Roth, Ernan E. Haruvy, Stefan Herzog, Robin Hau, Ralph Hertwig, Terrence Steward, Robert West and Christian Lebiere
      Erev, Ert, and Roth organized three choice prediction competitions focused on three related choice tasks: one-shot decisions from description (decisions under risk), one-shot decisions from experience, and repeated decisions from experience. Each competition was based... View Details
      Keywords: Experience and Expertise; Decision Choices and Conditions; Forecasting and Prediction; Mathematical Methods; Risk and Uncertainty; Competition
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      Erev, Ido, Eyal Ert, Alvin E. Roth, Ernan E. Haruvy, Stefan Herzog, Robin Hau, Ralph Hertwig, Terrence Steward, Robert West, and Christian Lebiere. "A Choice Prediction Competition: Choices from Experience and from Description." Special Issue on Decisions from Experience. Journal of Behavioral Decision Making 23, no. 1 (January 2010).
      • 2010
      • Chapter

      A Contingency Theory of Leadership

      By: Jay W. Lorsch
      The idea of a contingency theory of leadership is not novel. In the 1960s several scholars conducted research and proposed such an approach arguing that the style of leadership that would be most effective depended upon the situation (Fiedler, Tannenbaum and Schmidt,... View Details
      Keywords: Leadership Style; Situation or Environment; Behavior; Theory
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      Lorsch, Jay W. "A Contingency Theory of Leadership." Chap. 15 in Handbook of Leadership Theory and Practice, edited by Nitin Nohria and Rakesh Khurana. Harvard Business Press, 2010.
      • 2010
      • Article

      Has the Shift to Stronger Intellectual Property Rights Promoted Technology Transfer, FDI, and Industrial Development?

      By: Lee Branstetter, C. Fritz Foley and Kamal Saggi
      This article reviews recent research conducted by the authors that finds that intellectual property rights reform increases technology transfers, foreign direct investment inflows, and industrial development. It also places the findings of this work in the broader... View Details
      Keywords: Intellectual Property; Rights; Information Technology; Body of Literature; Foreign Direct Investment; Industry Growth
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      Branstetter, Lee, C. Fritz Foley, and Kamal Saggi. "Has the Shift to Stronger Intellectual Property Rights Promoted Technology Transfer, FDI, and Industrial Development?" WIPO Journal 2, no. 1 (2010): 93–98.
      • 2010
      • Article

      Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

      By: Feng Zhu and Michael Zhang
      This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and games... View Details
      Keywords: Internet Marketing; Online Consumer Reviews; Word Of Mouth; Long Tail; Internet and the Web; Marketing Reference Programs; Digital Marketing; Video Game Industry
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      Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.
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