Agriculture and Agribusiness Industry - Publications - Faculty & Research - Harvard Business School

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February 2011 (Revised April 2012)
Case

PepsiCo Peru Foods: More than Small Potatoes

By: Rosabeth M. Kanter, Rakesh Khurana, Rajiv Lal and Matthew Bird

The regional head of supply chain for PepsiCo South America Foods and his team had worked for 10 years to realize their dream of creating an agricultural research center in Peru that could provide more productive and healthier varieties of potatoes for the Frito-Lay... View Details

Keywords: Food; Supply Chain; Planning; Growth and Development Strategy; Leading Change; Agriculture and Agribusiness Industry; Peru

July 2013
Case

Sample6: Innovating to Make Food Safer

By: Robert F. Higgins and Kirsten Kester

Tim Curran, CEO of Sample6, a start-up biotechnology company developing a novel food safety diagnostics platform, must decide how to partner with food industry players. How can he best convince leaders in this mature industry to adopt a new technology and improve food... View Details

December 2008
Case

JBS Swift & Co.

By: David E. Bell and Cathy Ross

Brazilian meat packer JBS surprised many in the U.S. beef industry when it acquired Swift & Co.—a company more than five times its size—in 2007, then moved to acquire the U.S.'s fourth and fifth largest beef producers in 2008. The new JBS Swift slashed costs and... View Details

Keywords: Animal-Based Agribusiness; Mergers and Acquisitions; Restructuring; Financial Crisis; Borrowing and Debt; Global Strategy; Agriculture and Agribusiness Industry; United States; Brazil

William C. Kirby

William C. Kirby is T. M. Chang Professor of China Studies at Harvard University and Spangler Family Professor of Business Administration at the Harvard Business School. He is a Harvard University Distinguished Service Professor. He serves as Chairman of the Harvard... View Details

Keywords: education industry; education industry

January 1990 (Revised October 1993)
Case

Monsanto's March into Biotechnology (A)

By: Gary P. Pisano

Very early in the history of biotechnology (about 1979), Monsanto made a major commitment to move into this field. This case recounts the history from the point of view of the eminent scientist hired to head up corporate R&D. He took Monsanto from a very traditional... View Details

Keywords: History; Transition; Biotechnology Industry; Biotechnology Industry

September 2011 (Revised October 2012)
Case

Sykué Bioenergya

By: Shon R. Hiatt

Sykué Bioenergya (Sykué) was formed in April 2006 with the goal of building four 30 megawatt (MW) bioelectricity power plants in Brazil's Bahia province, 1,500 kilometers north of Sao Paulo. Bahia's savannah-like conditions were perfect for growing elephant grass, a... View Details

Keywords: Innovation and Management; Entrepreneurship; Energy Industry; Brazil

January 2019 (Revised July 2022)
Case

Jain Irrigation Systems Limited: Continuing a Legacy

By: Forest Reinhardt, Gunnar Trumbull and Mahima Rao-Kachroo

Founded in 1963 by Bhavarlal Jain (Bhau), who believed in “providing solutions for every problem,” Jain Irrigation in 2018 had a global footprint and $1.1 billion in revenue. Bhau had insisted that his business add value to farmers' lives and promote sustainable... View Details

Keywords: Family Business; Mission and Purpose; Corporate Social Responsibility and Impact; Strategic Planning; Problems and Challenges; India

November 1997
Case

National Pork Producers Council

By: Ray A. Goldberg and Tom Clay

Al Tank, CEO of the National Pork Products Council, is facing an environmental and structural crisis in the U.S. pork industry. Can he resolve the environmental and image problems of his industry in time? Can he receive the support of both his growers and the... View Details

Keywords: Decision Choices and Conditions; Situation or Environment; Crisis Management; Environmental Sustainability; Business and Community Relations; Animal-Based Agribusiness; Industry Structures; Reputation; Food and Beverage Industry; Food and Beverage Industry; United States

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August 1972 (Revised November 2002)
Case

Prelude Corporation

Describes a company that is seeking to restructure the lobster fishing industry by applying technology and management to what has been essentially a cottage industry. The student is expected to identify and evaluate the strategy pursued by the company to date and then... View Details

Keywords: Technology; Strategy; Leading Change; Animal-Based Agribusiness; Industry Growth; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

2014
Book

Empire of Cotton: A Global History

By: Sven Beckert

The epic story of the rise and fall of the empire of cotton, its centrality to the world economy, and its making and remaking of global capitalism. Cotton is so ubiquitous as to be almost invisible, yet understanding its history is key to understanding the origins... View Details

Keywords: Economic Systems; Plant-Based Agribusiness; Globalized Markets and Industries; Society; Manufacturing Industry; Agriculture and Agribusiness Industry

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December 2024 (Revised March 2025)
Case

WayCool: Addressing Food Loss

By: Rajiv Lal and Kairavi Dey

Headquartered in Chennai, India, WayCool started by focusing on solving the growing challenge of food losses and low farmer incomes. Dasari and Jayaraman, surprised at the amount of fruits and vegetables lost in the agricultural supply chain, set up the company with... View Details

Keywords: Agribusiness; Entrepreneurship; Business Model; Food; Supply Chain; Loss; Expansion; Distribution Channels; Agriculture and Agribusiness Industry; Asia; India; Bangalore; Chennai

September 2011 (Revised December 2011)
Case

CARD Group: Mutually Reinforcing Institutions

By: Cynthia A. Montgomery, Michael Shih-Ta Chen and Dawn Lau

CARD (Center for Agricultural and Rural Development) is a Philippines-based microfinance organization that began as an NGO and has since expanded into eight related entities providing services to the poor. Under Founding Director Dr. Aristotle Alip's leadership, CARD... View Details

Keywords: Microfinance; Partners and Partnerships; Non-Governmental Organizations; Business Strategy; Competitive Strategy; Financial Services Industry; Philippines

2011
Book

Accelerating Energy Innovation: Insights from Multiple Sectors

By: Rebecca Henderson and Richard G. Newell

Accelerating energy innovation could be an important part of an effective response to the threat of climate change. Written by a stellar group of experts in the field, this book complements existing research on the subject with an exploration of the role that public... View Details

Keywords: Energy Sources; Innovation and Invention; Climate Change; Policy; Competition; Demand and Consumers; Finance; Energy Industry

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October 2001 (Revised April 2002)
Case

Calgene, Inc.

By: Ray A. Goldberg and John T. Gourville

In 1993, Calgene is on the verge of introducing the world's first genetically engineered plant product--a tomato will taste better and stay fresh longer. At the same time, it is using biotechnology to produce improved plant products for the cottonseed and the... View Details

Keywords: Information Technology; Marketing Strategy; Market Entry and Exit; Product Launch; Innovation Strategy; Social Issues; Production; Problems and Challenges; Biotechnology Industry; Biotechnology Industry

April 2002 (Revised May 2003)
Case

Nghe An Tate & Lyle Sugar Company (Vietnam)

By: Benjamin C. Esty, Frank J. Lysy and Carrie Ferman

In September 1998, Paul Cooper, Tate & Lyle's finance director for international investments, asked the International Finance Corp. (IFC) to consider lending up to $45 million to finance a $90 million sugar mill in northern Vietnam. Ewen Cobban, an IFC agricultural... View Details

Keywords: Business and Government Relations; Food and Beverage Industry; Viet Nam

November 2016 (Revised March 2017)
Case

Godrej Agrovet Ltd (GAVL)

By: Jose B. Alvarez, Anjali Raina and Rachna Chawla

Nadir Godrej, chairman, and B. Yadav, managing director of Godrej Agrovet Ltd (GAVL), grapple with the challenge of growing their cattle feed business—should they integrate vertically despite the challenges of the dairy industry and risk the profitability of the... View Details

Keywords: Agribusiness; Animal-Based Agribusiness; Vertical Integration; Agriculture and Agribusiness Industry; India

Working Paper

Electrification to Grow Manufacturing? Evidence from Mini-Grids in Nepal

By: Robyn C. Meeks, Hope F. Thompson and Zhenxuan Wang

Firms in developing countries often identify electricity as a major constraint to operations. Decentralized renewable energy sources could help alleviate these constraints. We investigate whether electrification in Nepal -- via microhydro plants and their mini-grids --... View Details

Keywords: Developing Countries and Economies; Renewable Energy; Infrastructure; Economic Growth; Employment; Manufacturing Industry; Manufacturing Industry

January 2011 (Revised July 2012)
Case

Arcadia Biosciences: Seeds of Change (Abridged)

By: Arthur A. Daemmrich

Arcadia Biosciences is seeking to introduce genetically modified rice to China that will lower farmers' costs and generate environmental benefits through reduced greenhouse gas emissions. The case describes challenges facing this small agricultural biotechnology... View Details

Keywords: Plant-Based Agribusiness; Intellectual Property; Genetics; Environmental Sustainability; Science-Based Business; Climate Change; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; China

June 2008 (Revised July 2009)
Case

COFCO Xinjiang Tunhe Co., Ltd.

By: David E. Bell and Aldo Sesia

In 2005, COFCO Ltd., one of China's largest and most successful companies, acquired Xinjiang Tunhe, a tomato processing firm, which had been, in recent years, poorly managed. COFCO changed Tunhe's management team and set out to create a culture of professionalism and... View Details

Keywords: Agribusiness; Customer Relationship Management; Rural Scope; Supply Chain Management; Performance Consistency; Safety; Agriculture and Agribusiness Industry; China

December 2008
Case

Taylor Fresh Foods

By: David E. Bell, Natalie Kindred and Mary Louise Shelman

In 13 years, Bruce Taylor had built Taylor Fresh Foods into a $1 billion company and the top supplier of salads to the U.S. food service industry and to supermarket deli departments. In 2008, he was convinced that the time was right to make a big push in the fresh food... View Details

Keywords: Food; Brands and Branding; Demand and Consumers; Supply Chain Management; Competition; Expansion; Agriculture and Agribusiness Industry; United States

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