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  • All HBS Web  (5,260)
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    • News  (1,086)
    • Research  (3,230)
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  • November 2017 (Revised July 2019)
  • Case

Project Moab at Hulu

By: C. Fritz Foley and James Weber
In 2015, Elaine Paul, CFO of Hulu, and the rest of the senior leadership team, must decide if they should offer a new, advertisement-free subscription service. At the time Hulu distributed a wide variety of content including in season current programing and earned... View Details
Keywords: Video On Demand; Subscriber Models; Media; Business Model; Decision Choices and Conditions; Media and Broadcasting Industry; Entertainment and Recreation Industry; United States
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Foley, C. Fritz, and James Weber. "Project Moab at Hulu." Harvard Business School Case 218-050, November 2017. (Revised July 2019.)
  • Article

Reimagining the Balanced Scorecard for the ESG Era

By: Robert S. Kaplan and David McMillan
Companies are increasingly aware that their customers and society in general expect businesses to adopt and work towards social and environmental objectives as well as the traditional financial ones. This involves not only re-evaluating firms’ models but re-imagining... View Details
Keywords: ESG (Environmental, Social, Governance) Performance; Business Ecosystems; Balanced Scorecard; Adaptation; Business Model; Business and Stakeholder Relations
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Kaplan, Robert S., and David McMillan. "Reimagining the Balanced Scorecard for the ESG Era." Harvard Business Review Digital Articles (February 3, 2021).
  • 03 Feb 2014
  • Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

When the FBI charged Shawn Hogan and two others with defrauding eBay of about $21 million in affiliate marketing sales, Benjamin G. Edelman was watching closely behind the scenes. Edelman's name rarely came up at the time of the 2010 arrests, but the Harvard View Details
Keywords: by Kim Girard; Advertising; Publishing
  • July 2020 (Revised September 2020)
  • Case

Property Finder's Strategy for Online Classifieds in the MENA Region

By: Krishna G. Palepu, Gamze Yucaoglu and Fares Khrais
The case opens in 2020 as Michael Lahyani, founder and CEO of Property Finder, Dubai’s leading online real estate classifieds portal, contemplates the company’s five-year growth strategy.
Since its founding in 2005 in the United Arab Emirates (UAE), Property... View Details
Keywords: General Business; Real Estate; Entrepreneurship; Property; Strategy; Emerging Markets; Growth Management; Online Technology; Real Estate Industry; Technology Industry; United Arab Emirates; Saudi Arabia; Egypt; Turkey
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Palepu, Krishna G., Gamze Yucaoglu, and Fares Khrais. "Property Finder's Strategy for Online Classifieds in the MENA Region." Harvard Business School Case 321-009, July 2020. (Revised September 2020.)
  • January 2018
  • Supplement

Jumia Nigeria PowerPoint Supplement

By: Ramon Casadesus-Masanell
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details
Keywords: Retail; Marketplace; Inventory; Nigeria; Africa; Ecommerce; Funding; Business Ecosystems; Business Ecosystem; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; E-commerce; Retail Industry; India; Nigeria; Africa
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Casadesus-Masanell, Ramon. "Jumia Nigeria PowerPoint Supplement." Harvard Business School PowerPoint Supplement 718-468, November 2017.
  • 2011
  • Chapter

American Exceptionalism?: A Comparative Analysis of the Origins and Trajectory of U.S. Business Education Development

By: Rakesh Khurana
As business education in an academic setting becomes an increasingly global phenomenon, the university-based business school in America remains a unique institution. This holds true despite the fact that the American business school as it evolved in the post-World War... View Details
Keywords: Values and Beliefs; Business History; Business Education; Power and Influence; Society; United States; Europe
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Khurana, Rakesh. "American Exceptionalism?: A Comparative Analysis of the Origins and Trajectory of U.S. Business Education Development." In Business Schools and their Contribution to Society, edited by Mette Morsing and Alfons Sauquet. Sage Publications, 2011.
  • March 2014 (Revised October 2015)
  • Case

Teach For China and the Chinese Nonprofit Sector

By: William C. Kirby and Erica M. Zendell
Teach For China was founded in 2008 with the mission of expanding educational opportunity across China. By 2013, Andrea Pasinetti's lofty dream had taken flight: over 300 graduates from top American and Chinese universities were participating in its 2-year teaching... View Details
Keywords: Nonprofit; China; Business And Government Relations; Business And Poverty; Business And Society; Emerging Market Entrepreneurship; Emerging Market; NGO; Education; Entrepreneurship; Social Enterprise; Emerging Markets; Non-Governmental Organizations; Nonprofit Organizations; Education Industry; China
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Kirby, William C., and Erica M. Zendell. "Teach For China and the Chinese Nonprofit Sector." Harvard Business School Case 314-052, March 2014. (Revised October 2015.)
  • March 2013 (Revised May 2013)
  • Supplement

Equitas Microfinance (C): Advent of Regulation

By: V.G. Narayanan, V. Kasturi Rangan and Vidhya Muthuram
Keywords: Business Model; For-profit Firms; Micro Finance; Growth And Development Strategy; Corporate Social Responsibility And Impact; Social Enterprise; India
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Narayanan, V.G., V. Kasturi Rangan, and Vidhya Muthuram. "Equitas Microfinance (C): Advent of Regulation." Harvard Business School Supplement 113-006, March 2013. (Revised May 2013.)
  • 20 Oct 2014
  • Research & Ideas

Users Love Ello, But What’s the Business Model?

not much left, even for the Twitters of the world. Increasingly, we're seeing a shift in the business model from advertising to a subscription model (think Hulu Plus, Pandora,... View Details
Keywords: Re: John A. Deighton & Sunil Gupta; Publishing; Financial Services
  • 2012
  • Book

Uncommon Service: How to Win by Putting Customers at the Core of Your Business

By: Frances Frei and Anne Morriss
Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance—for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the... View Details
Keywords: Customers; Business Ventures
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Frei, Frances, and Anne Morriss. Uncommon Service: How to Win by Putting Customers at the Core of Your Business. Cambridge: Harvard Business Review Press, 2012.
  • 16 Aug 2024
  • In Practice

Election 2024: What's at Stake for Business and the Workplace?

organizations like Braver Angels and the Constructive Dialogue Institute. Encourage leaders to model humility and openness to different viewpoints, setting a tone that discourages stereotyping and contempt. Vincent Pons is the Byron Wein... View Details
Keywords: by Rachel Layne
  • October 2021 (Revised September 2022)
  • Case

GoPro: Becoming a Subscription Hero

By: Elie Ofek, Marco Bertini and Nicole Tempest Keller
In 2021, Nick Woodman, founder and CEO of GoPro, was reviewing the company’s subscription offering, considering whether to extend it beyond benefits that were directly related to the company’s iconic camera. Founded in 2002, GoPro had gained renown for its innovative... View Details
Keywords: Subscription Model; Pricing; Lifestyle Brands; Value Proposition; Business Model; Growth and Development Strategy; Marketing Strategy; Consumer Products Industry; California
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Ofek, Elie, Marco Bertini, and Nicole Tempest Keller. "GoPro: Becoming a Subscription Hero." Harvard Business School Case 522-022, October 2021. (Revised September 2022.)
  • 26 Jun 2000
  • Research & Ideas

What’s an Internet Business Model? Ask a Health Care Professional

Though the Internet has woven itself into most aspects of life, few fields have adopted it more actively, and at times controversially, than health care. What new business models in health care, based on the... View Details
Keywords: by Martha Lagace; Health
  • January–March 2025
  • Article

Transitioning from Responsible and Reactive to Deeply Responsible and Proactive International Business

By: Geoffrey G. Jones, Teresa da Silva Lopes, Pavida Pananond, Rob van Tulder, Noemi Sinkovics and Rudolf R. Sinkovics
This article aims to explore the role of multinational enterprises in addressing grand societal challenges, emphasizing the need for integrating environmental and social aspects into business models. It offers an analysis of how principles and values can guide engaged... View Details
Keywords: Corporate Social Responsibility and Impact; Business Model; Multinational Firms and Management
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Jones, Geoffrey G., Teresa da Silva Lopes, Pavida Pananond, Rob van Tulder, Noemi Sinkovics, and Rudolf R. Sinkovics. "Transitioning from Responsible and Reactive to Deeply Responsible and Proactive International Business." Critical Perspectives on International Business 21, no. 2 (January–March 2025): 196–225.
  • March–April 2019
  • Article

The Dual-Purpose Playbook

By: Julie Battilana, Anne-Claire Pache, Metin Sengul and Marissa Kimsey
Corporations are being pushed to dial down their single-minded pursuit of financial gain and pay closer attention to their impact on employees, customers, communities, and the environment. But changing an organization’s DNA may require upending the existing business... View Details
Keywords: Hybrid Organizing; Business And Society; Organizational Change and Adaptation; Business Model; Goals and Objectives; Organizational Structure; Leadership
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Battilana, Julie, Anne-Claire Pache, Metin Sengul, and Marissa Kimsey. "The Dual-Purpose Playbook." Harvard Business Review 97, no. 4 (March–April 2019): 124–133.
  • October 2002 (Revised November 2002)
  • Case

Welfare State and its Impact on Business Competitiveness, The: Sweden Inc. for Sale?

By: Huw Pill, Petter Johnsson, Ola Nordquist and Ingrid Vogel
The Swedish Model--sometimes presented as a third way between savage capitalism and unrealistic socialism--was much lauded in the 1960s. It was viewed as a strategy that addressed social concerns while supporting economic growth. However, the financial and currency... View Details
Keywords: Economic Systems; Welfare; Government and Politics; Taxation; Competition; Public Administration Industry; Sweden
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Pill, Huw, Petter Johnsson, Ola Nordquist, and Ingrid Vogel. "Welfare State and its Impact on Business Competitiveness, The: Sweden Inc. for Sale?" Harvard Business School Case 703-019, October 2002. (Revised November 2002.)
  • Teaching Interest

Managing Service Operations - MBA Elective Curriculum

By: Ryan W. Buell

World-class service organizations deeply understand the needs and behaviors of their customers, and design, manage, and improve their operating models accordingly. This course investigates the distinct challenges inherent in leading service operations, which make up... View Details

Keywords: Service Delivery; Customer Satisfaction; Customer Loyalty; Quality; Employees; Service Models; Service Industry
  • 2000
  • Chapter

E-Business Models: Making Sense of the Internet Business Landscape

By: L. M. Applegate
Keywords: Business Model; Internet and the Web; Business Ventures; Internet and the Web
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Applegate, L. M., ed., "E-Business Models: Making Sense of the Internet Business Landscape." In Information Technology and the New Enterprise: Future Models for Managers, edited by L. M. Applegate, Gary W. Dickson, and Gerardine DeSanctis. Upper Saddle River, NJ: Prentice Hall, 2000.
  • Column

The Changing Geography of Work: Priorities for Policy Makers

By: Prithwiraj Choudhury
The COVID-19 pandemic thrust the issue of how and where we work into the spotlight. The adoption of remote and hybrid work increased exponentially as lockdowns necessitated social distancing. But now, as we enter a new phase of the pandemic, the Geography of Work—where... View Details
Keywords: Remote Work; Hybrid Work Model; Work-from-anywhere; Employees; Geographic Location; Policy
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Choudhury, Prithwiraj. "The Changing Geography of Work: Priorities for Policy Makers." OECD Forum Network (December 6, 2021).
  • January 2020
  • Case

Terra Nova: A Social Business Trying to Unlock Land Rights for the Urban Poor in Brazil

By: Julie Battilana, Ruth Costas, Marissa Kimsey and Priscilla Zogbi
Brothers André and Daniel Albuquerque founded the company Terra Nova in 2001 to mediate land disputes between poor families illegally living in urban areas and the official landowners—with the aspiration to improve the lives of the poor. A business-led approach to the... View Details
Keywords: Mission and Purpose; Social Enterprise; Entrepreneurship; Negotiation; Power and Influence; Social Issues; Conflict and Resolution; Business and Government Relations; Infrastructure; Urban Development; Real Estate Industry; Brazil; Latin America
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Battilana, Julie, Ruth Costas, Marissa Kimsey, and Priscilla Zogbi. "Terra Nova: A Social Business Trying to Unlock Land Rights for the Urban Poor in Brazil." Harvard Business School Case 420-092, January 2020.
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