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  • September 2019 (Revised May 2020)
  • Case

Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the challenges faced by Kenyan alcoholic drinks producer Keroche Industries Limited in 2003, when the Kenyan government accused the company of manufacturing and selling substandard alcoholic drinks, revoked its liquor licenses, and shut down its... View Details
Keywords: Keroche; Alcohol; Wine; Manufacturing; Informal Market; Regulation; Illicit; Illegal; Shutdown; Factory; Low-income Consumers; Multinational; Local; Government; Allegations; Accusations; Negative Press; EABL; Tusker; Beer; SAB; Chang'aa; Naivasha; Rift Valley; East Africa; Lawsuit; Legal Battle; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Production; Safety; Quality; Distribution; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
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  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

wines. Making matters more difficult, organic winemaking required a sophisticated understanding of complex environmental and chemical processes in the vineyard and winery, and organic wines typically did not... View Details
Keywords: Carmen Nobel
  • 05 Feb 2024
  • What Do You Think?

How Do You Hire for Attitude?

to what is often referred to as “fit” with the organization. There are two other indicators that I observed being put into practice last month during a case-writing trip to a well-known gourmet restaurant in California wine country. This... View Details
Keywords: by James Heskett
  • July 2005
  • Case

Freemark Abbey Winery (Abridged)

Freemark Abbey must decide whether to harvest in view of the possibility of rain. Rain could damage the crop but delaying the harvest would be risky. On the other hand, rain could be beneficial and greatly increase the value of the resulting wine. This decision is... View Details
Keywords: Plant-Based Agribusiness; Forecasting and Prediction; Agriculture and Agribusiness Industry; Food and Beverage Industry
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  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

2). This persuasive benefit of stigma was eliminated when participants were exposed to the same partners making the same arguments on video, decreasing self-presentational demands (Study 2). We conclude by discussing when stigma is likely... View Details
Keywords: Martha Lagace
  • 12 Feb 2018
  • Research & Ideas

Customers at the Back of the Line Are Anxious—Can You Keep Them from Leaving?

Nobody likes being last. We avoid picking the cheapest wine on the menu or the final donut in the box. “And we hate being picked last in gym class,” says Harvard Business School professor Ryan Buell. “Humans are very social creatures, and... View Details
Keywords: by Michael Blanding; Retail; Service
  • May 2024
  • Case

Pernod Ricard: Uncorking Digital Transformation

By: Iavor Bojinov, Edward McFowland III, François Candelon, Nikolina Jonsson and Emer Moloney
This case study explores the opportunities and challenges of the digital transformation journey of French wine and spirits company Pernod Ricard. As part of the transformation, the company launched four key digital programs (KDPs) aimed at using data and artificial... View Details
Keywords: Business Organization; Business Divisions; Talent and Talent Management; Global Strategy; AI and Machine Learning; Analytics and Data Science; Digital Transformation; Digital Strategy; Advertising; Sales; Organizational Culture; Product Development; Decision Making; Technology Adoption; Alignment; Expansion; Food and Beverage Industry; France; Europe
Related
  • 10 Jan 2024
  • Research & Ideas

Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?

the COVID pandemic, and to recognize that a lot of them didn’t work for six months, a year, a year and a half during the shutdowns. It was like making up for the lack of tipping that we all did while we stuck at home during the pandemic.”... View Details
Keywords: by Anna Lamb, Harvard Gazette
  • 30 May 2023
  • Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

predictions that would suggest that the more of a good someone consumes, the less they would be willing to pay for an additional unit of that good. “In this case, prompting that a customer has consumed wine may not only tell GPT about the... View Details
Keywords: by Kristen Senz
  • 24 Jun 2014
  • First Look

First Look: June 24

this father-son team learned in their 20 years of doing business in China? Would ASC make the transition from being a family-run business to a part of Suntory Holdings and still thrive? Could ASC under its leadership continue to adapt to... View Details
Keywords: Sean Silverthorne
  • 09 Apr 2007
  • Research & Ideas

Industry Self-Regulation: What’s Working (and What’s Not)?

(NGOs). At first, companies that adopted these programs were viewed as taking a fairly substantive step, and initial academic research studies focused on identifying why companies were adopting them. I and some other researchers are now focusing on whether adopting... View Details
Keywords: by Martha Lagace
  • 23 May 2017
  • First Look

First Look at New Ideas and Research: May 23, 2017

framing alters perceptions of (in)completeness, making intermediate progress seem less complete. In turn, these feelings of incompleteness motivate people to persist until the pseudo-set has been fulfilled. Publisher's link:... View Details
Keywords: Carmen Nobel
  • 13 Nov 2017
  • Research & Ideas

Want to Be Happier? Spend Some Money on Avoiding Household Chores

healthier campers if we eased up on the cooking, scrubbing, and grocery shopping and instead threw a little money at these problems. “We feel like we don’t have enough time to do everything we want to do, and that makes us feel like we’re... View Details
Keywords: by Dina Gerdeman
  • 03 May 2011
  • First Look

First Look: May 3

diaries, the authors found that nothing contributed more to a positive inner work life (the mix of emotions, motivations, and perceptions that is critical to performance) than making progress in meaningful work. If a person is motivated... View Details
Keywords: Sean Silverthorne
  • 31 Jul 2017
  • HBS Case

It’s Hard to Fix the Family Business Without Offending the Family

restaurants. The question of ownership, however, has not been broached—and the son fears that doing so could jeopardize his business and personal relationship with his father. “The son has this acute sensitivity of how does he make the... View Details
Keywords: by Julia Hanna; Food & Beverage
  • 06 Feb 2013
  • What Do You Think?

Is ‘Conscious Capitalism’ an Antidote to Income Inequality?

foster income inequality That being said, the collective corporate hierarchy (needs to) make the long needed effort to voluntarily minimize the gross inequality that now exists." Desiree Halse, after quoting verses memorized as a child... View Details
Keywords: by James Heskett
  • 08 Jan 2019
  • First Look

New Research and Ideas, January 8, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=55409 Harvard Business School Case 119-023 Chateau Winery (A): Unsupervised Learning This case follows Bill Booth, marketing manager of a regional wine distributor, as he applies... View Details
Keywords: Dina Gerdeman
  • 27 Jun 2019
  • Research & Ideas

Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too

rituals into various categories: Date or leisure activity: This was the most common type of ritual, with 63 percent of respondents engaging in them. Study participants reported things like: "Every Friday night we make popcorn and watch a... View Details
Keywords: by Dina Gerdeman
  • 18 Oct 2017
  • Research & Ideas

How Economic Clusters Drive Globalization

entrepreneurs. “It’s never a one stakeholder story.” Taking this longer view, she says, makes it easier to see beyond clusters as self-contained and localized to their more nuanced role as interactive spaces that foster communication and... View Details
Keywords: by Julia Hanna; Agriculture & Agribusiness
  • 10 Sep 2020
  • Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

submitted, from managing a remote workforce to making decisions in the face of vast uncertainty. Not surprisingly, one significant challenge reported by many CEOs was how to position their company to survive, or even thrive, during the... View Details
Keywords: by Boris Groysberg and Katherine Connolly Baden

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