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- All HBS Web
(71)
- News (9)
- Research (40)
- Multimedia (2)
- Faculty Publications (38)
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- March 2006
- Teaching Note
Principles of Microeconomics for Strategists - An Online Tutorial (TN)
By: Felix Oberholzer-Gee and Pai-Ling Yin
Teaching Note to 705-801. View Details
Keywords: Music Industry
- April 2015
- Tutorial
Introduction to International Macroeconomics
By: Laura Alfaro and Elizabeth A. Meyer
This tutorial is a web-based, interactive program which will provide students with an introduction to the basic principles of macroeconomics and international macroeconomics. View Details
- Research Summary
Teaching Information Technology
Upton is also developing a tutorial and a case-based module for the MBA program, as well as external audiences. The objective of this work is to develop materials that provide general managers with sufficient knowledge of Information Systems to be effective in the... View Details
- March 2024
- Tutorial
FRC: The Balanced Scorecard
By: Trevor Fetter
This brief video tutorial explains the concept and application of The Balanced Scorecard, developed by Prof. Robert Kaplan of HBS. It has been used in the MBA required course, Financial Reporting and Control. View Details
Keywords: Balanced Scorecard
- February 2007
- Tutorial
Measuring Marketing Performance
By: John A. Quelch
In many organizations, marketing exists far from the executive suite and the boardroom. This tutorial instructs students how to improve the link between high level corporate strategy and the marketing function. First, students are exposed to three companies in which... View Details
- September 2004 (Revised January 2006)
- Tutorial
Introduction to Cost Accounting Systems
By: David F. Hawkins, V.G. Narayanan, Jacob Cohen and Michele Jurgens
Covers the basics of cost system design, demonstrating in a clear, step-by-step fashion how costs are assigned to cost objects. Key concepts include direct and indirect costs, two-stage allocation, cost pools, and cost drivers. Also provides a brief review of several... View Details
- September 2008
- Class Lecture
Leading Change and Organizational Renewal
By: Michael L. Tushman and Charles O'Reilley
Executives who return from campus-based executive programs ready to make changes often find employees resistant to new ideas. The Leading Change and Organizational Renewal multimedia resource was created to ease transitions and empower the teacher as leader. This... View Details
- 2013
- Tool
Harvard Business Review's Go to Market Tools: Market Sizing
By: Jill Avery and Thomas Steenburgh
Market size matters. On the hook to launch your division's next great product or service? Need to convince higher ups that your product will fit that gaping revenue hole—and is worth the team's scarce marketing and product development resources? You need hard data to... View Details
Avery, Jill, and Thomas Steenburgh. Harvard Business Review's Go to Market Tools: Market Sizing. Tool. Boston, MA, USA: Harvard Business Review Press, 2013. Electronic.
- January 2005
- Tutorial
Buying Time
By: Robert S. Kaplan
Managers must frequently make decisions involving trade-offs between cash flows to be paid or received at different points in time. Accountants, in turn, must describe transactions that involve the payment and/or receipt of cash far in the future. This interactive... View Details
- June 2015
- Case
Beacon Group of Hong Kong: Finding Light in the Shadow Education Industry
By: Christopher Marquis, Qi Li and Guy Leung
After more than 25 years of operation, Beacon Group had grown from having 3 small classrooms on the fourth floor of a commercial building, to a network of 21 centers across Hong Kong with over 60,000 students enrolled per year. The key long-term challenge for the... View Details
Keywords: Online Education; Education; Tutoring; Incentives; Hong Kong; Motivation and Incentives; Internet and the Web; Family Business; Education Industry; Hong Kong
Marquis, Christopher, Qi Li, and Guy Leung. "Beacon Group of Hong Kong: Finding Light in the Shadow Education Industry." Harvard Business School Case 415-082, June 2015.
- 2013
- Tool
Harvard Business Review's Go to Market Tools: Pricing for Profit
By: Thomas Steenburgh and Jill Avery
What price is right? Figuring out the best price for your product or service can be nerve-wracking. Your new product launch or marketing campaign's success—perhaps even your career advancement—may hinge on the price you choose. So how do you select a price that's... View Details
Keywords: Quantitative Analysis; Tools; Pricing; Profitability Analysis; Pricing Strategy; Marketing Strategy; Marketing
Steenburgh, Thomas, and Jill Avery. Harvard Business Review's Go to Market Tools: Pricing for Profit. Tool. Harvard Business Review Press, 2013. Electronic.
- Teaching Interest
Economics of Entrepreneurship and Venture Capital
Designed for Harvard College sophomores.
Course Description: Why do so many individuals choose to pursue entrepreneurship despite substantial risks? How do these entrepreneurs raise money to finance their ventures? And what is the impact of... View Details
- 2013
- Tool
Harvard Business Review's Go to Market Tools: Customer Lifetime Value
By: Thomas Steenburgh and Jill Avery
How much are your customers worth? Has your marketing budget been slashed? Need to figure out the best place to invest your time and effort to reach your growth target? HBR's Go to Market Tool helps calculate your customer's lifetime value, allowing you to prioritize... View Details
Keywords: Quantitative Analysis; Tools; Customer Lifetime Value; Customer Defection; CRM; Customer Relationship Management; Marketing; Marketing Strategy; Customer Focus and Relationships
Steenburgh, Thomas, and Jill Avery. Harvard Business Review's Go to Market Tools: Customer Lifetime Value. Tool. Harvard Business Review Press, 2013. Electronic.
- 10 Jul 2023
- In Practice
The Harvard Business School Faculty Summer Reader 2023
HBS. He coedited the book Tutorials in Operations Research: Emerging and Impactful Topics in Operations. Rosabeth Moss Kanter: Climate change and saving democracy I’ve already read through a tall pile of scientific analyses and alarmist... View Details
Keywords: by Dina Gerdeman
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
And, in a video tutorial on YouTube, in which Hughes starts with a scrubbed-clean face (revealing some of the same splotchy spots many of us worry about), she demonstrates how she applies layer after layer of creams and cosmetics to... View Details
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
remote work tech tools. Find a colleague who has used Slack and Zoom and set up a tutorial and get a sense of how to use these tools and what their functionality is like. Hopefully the virus will go away soon, but those tools will stay... View Details
Keywords: by Dina Gerdeman
- 18 Aug 2008
- Research & Ideas
How Disruptive Innovation Changes Education
able to build products that help them teach other students. Parents will be able to assemble tools to tutor their children. And teachers will be able to create tools to help the different types of learners in their classrooms. These instructional tools will look more... View Details
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
hospitals teach tutorials and lead clinical rotations, and in that sense are considered faculty. The same notion of an extended faculty could apply to business schools, where the 10,000 might include alumni such as local business leaders,... View Details
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
susceptibility to competition. How to repair the rift? Two HBS faculty developed a CD-based program called Measuring Marketing Performance targeted at senior executives—namely CEOs, COOs, and CMOs. The tutorial helps execs understand how... View Details
Keywords: by Sean Silverthorne
- 03 Mar 2009
- First Look
First Look: March 3, 2009
process. With a tradition of being the market leading text and professional standard, the new edition has deepened its strategic focus and emphasis and invested in market-breaking MyAccountingLab tutorial support. Publisher's site:... View Details
Keywords: Martha Lagace