Publications

June 2002 (Revised September 2002)
Case

Pokemon: Gotta Catch 'Em All (Abridged)

By: Youngme E. Moon

Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details

Keywords: Brands and Branding; Age; Business or Company Management; Marketing Strategy; Product Launch; Cross-Cultural and Cross-Border Issues; Copyright; Video Game Industry; Entertainment and Recreation Industry; Japan; Asia; United States

March 1999 (Revised February 2000)
Case

Ken Hakuta: AllHerb.com

By: Teresa M. Amabile and Nicole Tempest

Ken Hakuta had been an entrepreneur all his life. Having started a number of consumer-oriented ventures, he became well-known as "Dr. Fad," the initiator of the "Wacky Wallwalker" toy craze in the 1980s. Wishing to strike out in an exciting new direction in 1998, he... View Details

Keywords: Business Startups; Entrepreneurship; Health; Information Publishing; Leadership Style; Problems and Challenges; Web Sites

Find at Harvard

May 1997
Teaching Note

Toy World, Inc., Teaching Note

By: W. Carl Kester

Teaching Note for (9-295-073). View Details

Keywords: Entertainment and Recreation Industry

January 1996 (Revised June 1996)
Supplement

Toys "R" Us Japan (B)

By: Debora L. Spar

Supplements Toys "R" Us Japan. View Details

December 1995 (Revised February 1999)
Case

Toys "R" Us Japan

By: Debora L. Spar

Documents the American retailer's process of entry into the Japanese toy market. Discusses the history of Toys "R" Us in the United States as well as the history of the Japanese toy market, distribution, wholesaling, and retailing systems. Eager to enter the world's... View Details

Keywords: Market Entry and Exit; Cross-Cultural and Cross-Border Issues; Retail Industry; Japan; United States

November 1994 (Revised February 1996)
Case

Toy World, Inc.

By: W. Carl Kester

A shift from seasonal to level production of toys will change the seasonal cycle of Toy World's working capital needs and necessitate new bank credit arrangements. A rewritten version of an earlier case. View Details

Keywords: Working Capital; Business Cycles; Cash Flow; Forecasting and Prediction; Investment Funds; Financial Statements

January 1992
Teaching Note

Play Time Toy Company TN

By: Thomas R. Piper

Teaching Note for (9-292-003). View Details

Keywords: Entertainment and Recreation Industry

October 1991 (Revised November 1993)
Case

Play Time Toy Co.

By: Thomas R. Piper

The president of a toy company is considering the adoption of level production in a business characterized by highly seasonal sales. The issues include balancing the cost savings and the inventory risk, estimating the seasonal financing need, and determining the... View Details

Keywords: Production; Cost Management; Banks and Banking; Sales; Goods and Commodities; Financial Management; Risk Management; Entertainment and Recreation Industry