Publications

1997
Working Paper

Managerial Commitments and Technological Change in the US Tire Industry

By: Donald N. Sull, Richard S. Tedlow and Richard S. Rosenbloom

Article

Too Tired to Tell the Truth: Self-control Resource Depletion and Dishonesty

By: N. Mead, R. F. Baumeister, F. Gino, M. E. Schweitzer and D. Ariely

Keywords: Ethics

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2001
Article

From Community of Innovation to Community of Inertia: The Rise and Fall of the Akron Tire Cluster

By: Don Sull

17 Oct 2023
HBS Case

With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees

From software that once came in a box to phone apps that do simple tasks, more products and services are moving to a subscription model—and consumers are feeling it. The average US consumer last year spent $273 a month on 12 paid subscriptions. People were already used... View Details

Keywords: by Jay Fitzgerald; Consumer Products; Information; Information Technology

July 2001 (Revised February 2003)
Case

Recall 2000: Bridgestone Corp. (A)

By: Lynn S. Paine

In September 2000, the president of Bridgestone-Firestone, the U.S. subsidiary of Japan's Bridgestone Corp., was invited to appear before a U.S. congressional subcommittee investigating the August 2000 recall of more than 6.5 million tires made by the subsidiary. The... View Details

Keywords: History; Crisis Management; Business Processes; Cross-Cultural and Cross-Border Issues; Manufacturing Industry; Auto Industry; Rubber Industry; Japan; United States

July 2005 (Revised October 2006)
Case

Recall 2000: Bridgestone Corp. (A) (Abridged)

By: Lynn S. Paine

In September 2000, the president of Bridgestone-Firestone, the U.S. subsidiary of Japan's Bridgestone Corp., was invited to appear before a U.S. congressional subcommittee investigating the August 2000 recall of more than 6.5 million tires made by the subsidiary. The... View Details

Keywords: Business or Company Management; Crisis Management; Cross-Cultural and Cross-Border Issues; Product; Trade; Organizational Culture; Corporate Social Responsibility and Impact; Auto Industry; United States; Japan

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May 1998 (Revised August 2017)
Case

DuPont Kevlar: Commercializing a Miracle Fiber

By: Clayton Christensen and Rory McDonald

Describes Dupont's efforts to build commercial markets for its miracle fiber, Kevlar. Initially, it sought to create a market for Kevlar tire cord, primarily because its existing tire cord business was languishing. This market never developed, even after Dupont spent... View Details

Keywords: Change Management; Crisis Management; Product Launch; Emerging Markets; Research and Development; Technology

November 1999 (Revised November 1999)
Case

Goodyear: The Aquatred Launch (Condensed)

Goodyear is planning to launch an innovative new tire in a price sensitive and highly competitive category. The case deals with channel conflicts and management issues arising in mature product categories. View Details

Keywords: Conflict Management; Product Launch; Auto Industry; Rubber Industry

July 1993 (Revised September 1994)
Case

Goodyear: The Aquatred Launch

By: John A. Quelch

After many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred's ability to gain support from Goodyear's independent tire dealers. Students must use... View Details

Keywords: Change Management; Consumer Behavior; Distribution Channels; Brands and Branding; Innovation and Invention; Auto Industry; Rubber Industry; United States

March 2020 (Revised January 2022)
Case

Michelin: Building a Digital Service Platform

By: Sunil Gupta and Christian Godwin

Michelin, a tire company with over a century of experience, attempts to develop a digital service platform for its fleet and dealer customers. The case focuses on the challenges of bringing a large, well-established company into the digital age. Concerned about the... View Details

Keywords: Change; Transformation; Customer Focus and Relationships; Decision Making; Leading Change; Growth and Development; Strategy; Digital Platforms; Internet and the Web; Auto Industry; Travel Industry; Transportation Industry; United States; France

April 3, 2023
Article

Getting a Clearer View of Your Company’s Carbon Footprint

By: Robert S. Kaplan, Karthik Ramanna and Stefan Reichelstein

E-liability accounting is a new technique that will help customers factor in a product’s environmental footprint into their purchasing decisions and will help create a competition dynamic that leads to reduced carbon outputs. This article describes two pilot studies—by... View Details

Keywords: Environmental Sustainability; Environmental Accounting; Supply Chain; Consumer Behavior

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14 Dec 1999
Research & Ideas

From Spare Change to Real Change: The Social Sector as a Beta Site for Business Innovation

equipment, and tired executives on their way out. Such arm's-length models of corporate philanthropy have not produced fundamental solutions to America's most urgent domestic problems of public education, jobs for the disadvantaged, and... View Details

Keywords: by Rosabeth Moss Kanter

Article

Update on E-liability Accounting

By: Robert Kaplan, Karthik Ramanna and Piyush Jha

Since publication of the original E-liability carbon accounting paper (HBR, Nov 2021), we created the E-liability Institute to help companies, governments, and nonprofits implement the method. The Institute’s mission is to test and validate the method, and develop... View Details

Keywords: Decarbonization; Carbon Footprint; Supply Chain; Environmental Sustainability; Environmental Accounting