Publications

March 2006
Teaching Note

Harley-Davidson: Preparing for the Next Century (TN)

By: Richard L. Nolan and Suresh Kotha

Keywords: Motorcycle Industry

October 1995
Case

Groupe Danone Prepares for the Next Century

By: Ray A. Goldberg and Elizabeth Ashcroft

Danone is the largest food company in France and is in the top ten in the world, but most of its activity is in France, Spain, and Italy. How does it become a global company? Should it? How does it leverage its leadership in yogurt, biscuits, and mineral water? View Details

Keywords: Decision Choices and Conditions; Global Strategy; Goods and Commodities; Marketing Strategy; Strategic Planning; Expansion; Food and Beverage Industry

January 1990 (Revised September 1994)
Case

Cray Research, Inc.: Preparing for the 1990s

By: Francis Aguilar

Describes the major changes Cray Research faced from 1985 (the time of the original case) to 1990. The dramatic decision to divide the company into two separate firms sets the stage for an analysis of the major strategic and organizational challenges facing senior... View Details

Keywords: Policy; Management Systems; Change Management; Technology Adoption; Business Units; Organizational Structure; Business Strategy; Management Teams; Growth and Development Strategy; Information Technology

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May 2011 (Revised March 2012)
Case

Nanda Home: Preparing for Life after Clocky

By: Elie Ofek and Jill Avery

Gauri Nanda, the inventor of Clocky, the alarm clock that rolls off the bed stand and forces its owner to find it, has to make critical decisions regarding the future of her nascent company. As sales of Clocky show signs of declining, she must decide whether to... View Details

Keywords: Brands and Branding; Management; Electronics Industry

January 1992
Teaching Note

Cray Research: Preparing for the 1990s TN

By: Francis Aguilar

Teaching Note for (9-390-066). View Details

August 2004
Article

Overcoming Stage Fright: How to Prepare for Negotiation

By: Michael Wheeler

Keywords: Negotiation

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August 9, 2022
Article

Preparing Sales for a Changing Economy: Part 1

By: Frank V. Cespedes

Companies spend more per capita on sales training than any other function, but the return on investment is disappointing. One recent estimate indicates “that 85-90% of sales training fails to translate into a lasting improvement in productivity.” A major reason is... View Details

Keywords: Return On Investment; Sales; Training

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May 2012
Teaching Note

Nanda Home: Preparing for Life after Clocky (TN)

By: Elie Ofek and Jill Avery

08 Oct 2015
Research & Ideas

Four Questions Fundraisers Must be Prepared to Answer

The gold-lettered Donor Wall of Fame is a cornerstone of philanthropy. To entice donations, fundraisers will also deploy competitions, hierarchies of giving, and naming rights to new buildings and even to entire schools. But after years of fundraising—and being asked... View Details

Keywords: by Julia Hanna

November 10, 2022
Article

5 Ways Startups Can Prepare for a Recession

By: Lou Shipley

Startups face unique challenges during economic downturns. They typically aren’t yet profitable and so are reliant on outside funding—and therefore are especially exposed when macroeconomic conditions change. To make it through a recession, startup CEOs should hit the... View Details

Keywords: Entrepreneurship; Organizational Culture; Sales; Customer Focus and Relationships; Decisions; Inflation and Deflation; Financial Crisis; Employee Relationship Management; Business Startups; Credit

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March 2020 (Revised April 2020)
Case

Dexai Prepares to Put 'Alfred' to the Test

By: Lena G. Goldberg, Michael S. Kaufman and Joseph A. Paul

08 Feb 2023
Op-Ed

Building an Inclusive Workplace? Prepare to Shield It from Economic Fears

Following the murder of George Floyd in 2020, business leaders vowed to change organizational culture to increase diversity and inclusion. Some companies established more robust employee affinity groups, others diversified the voices on their teams, and some invested... View Details

Keywords: by Hise O. Gibson and Nicole Gilmore

01 May 2020
In Practice

COVID-19’s Hard Lessons Might Prepare Business for Climate Change

about the importance of government effectiveness, the need for scenario planning, and the importance in investing in more resilient infrastructure—steps that would help all of us be better prepared for pandemics and climate change.... View Details

Keywords: by Danielle Kost

14 Mar 2011
Research & Ideas

Water, Electricity, and Transportation: Preparing for the Population Boom

By 2050, the Earth's population will likely exceed 9 billion people, up 30 percent from 6.9 billion today, according to projections from both the US Census Bureau and the United Nations. What's more, the population in the world's cities is expected to increase by 3... View Details

Keywords: by Carmen Nobel

2007
Chapter

Against Desperate Peril: High Performance in Emergency Preparation and Response

By: Herman B. Leonard

Keywords: Natural Disasters; Crisis Management; Performance Efficiency

06 Sep 2004
What Do You Think?

How Do We Prepare for a World Without Cheap Oil?

Summing Up Is the end of cheap oil a challenge to the world? Yes. Will it affect our standard of living adversely? Not likely. At least that is the verdict of most of the large number of respondents to this month's column who rely on assumed human ingenuity combined... View Details

Keywords: by James Heskett

May 1, 2020
Article

COVID-19’s Hard Lessons Might Prepare Business for Climate Change

By: Joseph B. Lassiter III and Danielle Kost

The coronavirus pandemic caught the business world by surprise, but the catastrophe might force companies to face a crisis that has been unfolding in plain sight: climate change.
We asked faculty members affiliated with the Business and Environment Initiative at... View Details

Keywords: COVID-19; Health Pandemics; Climate Change; Environmental Sustainability