Publications

March 2006
Teaching Note

Harley-Davidson: Preparing for the Next Century (TN)

By: Richard L. Nolan and Suresh Kotha

Keywords: Motorcycle Industry

October 1995
Case

Groupe Danone Prepares for the Next Century

By: Ray A. Goldberg and Elizabeth Ashcroft

Danone is the largest food company in France and is in the top ten in the world, but most of its activity is in France, Spain, and Italy. How does it become a global company? Should it? How does it leverage its leadership in yogurt, biscuits, and mineral water? View Details

Keywords: Decision Choices and Conditions; Global Strategy; Goods and Commodities; Marketing Strategy; Strategic Planning; Expansion; Food and Beverage Industry

January 1990 (Revised September 1994)
Case

Cray Research, Inc.: Preparing for the 1990s

By: Francis Aguilar

Describes the major changes Cray Research faced from 1985 (the time of the original case) to 1990. The dramatic decision to divide the company into two separate firms sets the stage for an analysis of the major strategic and organizational challenges facing senior... View Details

Keywords: Policy; Management Systems; Change Management; Technology Adoption; Business Units; Organizational Structure; Business Strategy; Management Teams; Growth and Development Strategy; Information Technology

Find at Harvard

May 2011 (Revised March 2012)
Case

Nanda Home: Preparing for Life after Clocky

By: Elie Ofek and Jill Avery

Gauri Nanda, the inventor of Clocky, the alarm clock that rolls off the bed stand and forces its owner to find it, has to make critical decisions regarding the future of her nascent company. As sales of Clocky show signs of declining, she must decide whether to... View Details

Keywords: Brands and Branding; Management; Electronics Industry

January 1992
Teaching Note

Cray Research: Preparing for the 1990s TN

By: Francis Aguilar

Teaching Note for (9-390-066). View Details

August 9, 2022
Article

Preparing Sales for a Changing Economy: Part 1

By: Frank V. Cespedes

Companies spend more per capita on sales training than any other function, but the return on investment is disappointing. One recent estimate indicates “that 85-90% of sales training fails to translate into a lasting improvement in productivity.” A major reason is... View Details

Keywords: Return On Investment; Sales; Training

May 2012
Teaching Note

Nanda Home: Preparing for Life after Clocky (TN)

By: Elie Ofek and Jill Avery

August 2004
Article

Overcoming Stage Fright: How to Prepare for Negotiation

By: Michael Wheeler

Keywords: Negotiation

Find at Harvard

08 Oct 2015
Research & Ideas

Four Questions Fundraisers Must be Prepared to Answer

The gold-lettered Donor Wall of Fame is a cornerstone of philanthropy. To entice donations, fundraisers will also deploy competitions, hierarchies of giving, and naming rights to new buildings and even to entire schools. But after years of fundraising—and being asked... View Details

Keywords: by Julia Hanna

November 10, 2022
Article

5 Ways Startups Can Prepare for a Recession

By: Lou Shipley

Startups face unique challenges during economic downturns. They typically aren’t yet profitable and so are reliant on outside funding—and therefore are especially exposed when macroeconomic conditions change. To make it through a recession, startup CEOs should hit the... View Details

Keywords: Entrepreneurship; Organizational Culture; Sales; Customer Focus and Relationships; Decisions; Inflation and Deflation; Financial Crisis; Employee Relationship Management; Business Startups; Credit

Register to Read

March 2020 (Revised April 2020)
Case

Dexai Prepares to Put 'Alfred' to the Test

By: Lena G. Goldberg, Michael S. Kaufman and Joseph A. Paul

01 May 2020
In Practice

COVID-19’s Hard Lessons Might Prepare Business for Climate Change

The coronavirus pandemic caught the business world by surprise, but the catastrophe might force companies to face a crisis that has been unfolding in plain sight: climate change. We asked faculty members affiliated with the Business and Environment Initiative at... View Details

Keywords: by Danielle Kost

May 1, 2020
Article

COVID-19’s Hard Lessons Might Prepare Business for Climate Change

By: Joseph B. Lassiter III and Danielle Kost

The coronavirus pandemic caught the business world by surprise, but the catastrophe might force companies to face a crisis that has been unfolding in plain sight: climate change.
We asked faculty members affiliated with the Business and Environment Initiative at... View Details

Keywords: COVID-19; Health Pandemics; Climate Change; Environmental Sustainability

January–February 2015
Article

Preparing for Uncertainty: How to Use Creaction at Work

By: Leonard A. Schlesinger and Charles Kiefer

May – June 2007
Article

The Baltic Sea Region: Prepared for the Next Stage?

By: Christian H.M. Ketels

Find at Harvard

April 2016
Supplement

Preparing a Concession Bid at TAV Airports Holding - Exhibit 7 Supplement Model

By: C. Fritz Foley and Çiğdem Çelik

In 2013, TAV Airports Holding prepared a bid for the concession to build and operate the third Istanbul airport. This process involved input from various parts of the firm with operating and financial expertise. Burcu Geriş, the CFO of TAV Airports Holding, and her... View Details

Keywords: Partners and Partnerships; Valuation; Investment; Bids and Bidding; Projects; Management Teams; Air Transportation Industry; Turkey