Publications

March 1976
Teaching Note

Metropolitan Museum of Art (B), Teaching Note

By: Regina E. Herzlinger

Keywords: Arts; Fine Arts Industry

March 2020 (Revised May 2022)
Case

The Art of the Merger: The Museum of Modern Art and PS1

By: Dennis Yao and Hillary Greene

This case examines the organizational relationship between the Museum of Modern Art and its affiliate MoMA PS1. The relationship raises a number of business and corporate strategy questions regarding the evolution of organizational relationships and their management.... View Details

Keywords: Arts; Nonprofit Organizations; Corporate Strategy; Mergers and Acquisitions; Disruption; Decision Making; Fine Arts Industry; United States; New York (state, US)

01 Mar 2017
News

The Inside Story of the New American Writers Museum

lend his business savvy to help found a museum dedicated to American writers similar to the Dublin Writers Museum of O’Hagan’s native Ireland. The museum, which includes a children’s books exhibit,... View Details

Keywords: Julia Hanna

18 Oct 2016
News

With $50m, Bloomberg thanks Boston's Museum of Science

Keywords: Educational Support Services; Educational Services

March 2002 (Revised October 2002)
Case

The Museum of Fine Arts, Boston/Fleet Financial Group Sponsorship of Monet in the 20th Century

By: Stephen A. Greyser and David Crockett

The Museum of Fine Arts in Boston and Fleet Financial Group's sponsored the Monet in the 20th Century exhibition, the world's largest, in 1998. The case chronicles the solicitation of a large corporate sponsor, as well as the growth and development of their... View Details

Keywords: Nonprofit Organizations; Finance; Product Development; For-Profit Firms; Partners and Partnerships; Arts; Brands and Branding; Innovation and Invention; Fine Arts Industry; Financial Services Industry; Massachusetts

27 Oct 2014
News

Supporting new art by bringing private funding to public museums and spaces

collective of patrons who work directly with artists to back a variety of projects. Some are major site-specific installations in prominent public spaces, and biennale and museum contexts. Other grants support the entire creative... View Details

January 2019 (Revised January 2021)
Case

The Louvre

By: Rohit Deshpandé, Francois-Lucien Vulliermet and Daniela Beyersdorfer

Once a royal residence and today one of the most photographed Parisian landmarks, the Louvre, home of iconic masterpieces, was the world’s largest and most visited museum in 2017. Its President Director Jean-Luc Martinez had since 2013 spearheaded its development and... View Details

Keywords: Customer-centricity; Cultural Organizations; Museum; Brand; Customer Focus and Relationships; Mission and Purpose; Culture; Education; Brands and Branding; Marketing; Fine Arts Industry

04 Dec 2019
News

Don’t call it the Freer/Sackler. Call it the National Museum of Asian Art.

2015
Working Paper

Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser

Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details

Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking

Read Now

August 1984
Book Review

Exhibit Review of 'The Tribal Style: Selections from the African Collection of the Peabody Museum of Salem'

By: Louis T Wells Jr

Keywords: Arts; Information; Fine Arts Industry; Massachusetts

Find at Harvard

Web

Meet HBS Leadership Fellows: Andrew Cone, Whitney Museum of American Art | Social Enterprise | Harvard Business School

July 2002
Teaching Note

Museum of Fine Arts, Boston/Fleet Financial Group Sponsorship of Monet in the 20th Century, The TN

By: Stephen A. Greyser and David Crockett

Teaching Note for (9-502-059). View Details

15 Jun 2021
News

Action Plan: Come as You Are

Josh Basseches (MBA 1992), director and CEO of Canada’s Royal Ontario Museum (ROM). “The experience of going to a museum is about encountering and connecting with authentic objects and with people.”... View Details

Keywords: Julia Hanna; museums; art; cognition; diversity; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment

01 Dec 2019
News

Turning Point: Living History

was no museum to learn about this period in history, and nowhere for those affected to record their experiences for the benefit of others. I grew up with my maternal grandparents—the generation that lived through Partition—and saw that... View Details

Keywords: museums; India; nonprofits; career paths; leadership; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment

February 2017
Teaching Note

The Tate's Digital Transformation

By: Jill Avery

John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate’s... View Details

Awards

Henry Belin du Pont Research Grants

Received the December 2008 Henry Belin du Pont Research Grant from the Hagley Museum and Library. View Details

25 Apr 2014
Video

Tom James - Making A Difference

November 1996 (Revised February 1997)
Case

Historical Society of Pennsylvania, The

By: Stephen A. Greyser and Stephanie L. Woerner

The Historical Society of Pennsylvania (HSP) runs one of the nation's most important research libraries and a museum focusing on colonial history. Financial analysis shows that the society has absorbed increased costs of operation over the past decade through slow but... View Details

Keywords: Finance; Cost; Human Resources; Leadership Style; Management Analysis, Tools, and Techniques; Managerial Roles; Mission and Purpose; Corporate Strategy; Pennsylvania