Publications

November 2022
Teaching Note

Peloton Interactive, Inc: Creating the Immersive Connected-Fitness Category

By: Robert J. Dolan

Teaching Note for HBS Case No. 520-105. View Details

15 Aug 2023
HBS Case

(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?

The recent rollout of ChatGPT by OpenAI has set the world abuzz about the potential of artificial intelligence. But whatever happened to the last tech phenomenon, the “metaverse”? The once-heavily hyped future of immersive 3D technology... View Details

Keywords: by Jay Fitzgerald; Technology; Computer; Information Technology

Teaching Interest

Overview

By: Willy C. Shih

Professor Shih has taught the Technology and Operations Management (TOM) course and FIELD Global Immersion in the first-year MBA required curriculum. He also has taught Building and Sustaining a Successful Enterprise (BSSE) in the second-year MBA curriculum, as well as... View Details

Keywords: Supply Chain Management; Operations Management; Operations Strategy; Globalization Of Supply Chain; Competitiveness; Globalization; Trade; Operations; Manufacturing Industry; Transportation Industry; United States; China; Europe; Japan

Teaching Interest

Startup Bootcamp

By: Allison H. Mnookin

The Startup Bootcamp is an immersion program for first-year HBS MBA candidates that uses a leaning-by-doing approach to build skills required as an early stage entrepreneur.
View Details

Teaching Interest

HBS Startup Bootcamp

By: Martin A. Sinozich

The Startup Bootcamp is an immersion program for first-year HBS MBA candidates that uses a leaning-by-doing approach to build skills required as an early stage entrepreneur. View Details

Keywords: Entrepreneur; Entrepreneurship; Entrepreneurial Ventures; Entrepreneurial Journey; Entrepreneurial Financing

Teaching Interest

Field Global Immerson

By: Martin A. Sinozich

The FIELD Global Immersion (FGI) is a semester-long first-year (RC) MBA course. The course is a capstone of sorts, and it requires students to build on learnings from their first-year courses and apply them to real-world business problems. At the beginning of the... View Details

Teaching Interest

Startup Bootcamp

By: Julia B. Austin

The Startup Bootcamp is an immersion program for first-year HBS MBA candidates that uses a learning-by-doing approach to build skills required as an early stage entrepreneur. View Details

February 2019
Case

Halliday's OASIS

By: Scott Duke Kominers and Nicole Tempest Keller

Wade Watts has won control of the OASIS – a futuristic, immersive virtual reality game world. He must decide on rules, rights, and marketplace design, balancing the founding principles of the OASIS with the platform’s potentially negative externalities. View Details

Keywords: Managing Markets; Corporate Responsibility; Virtual Reality; Digital Platforms; Management; Corporate Social Responsibility and Impact; Social Media; United States

February 2023
Case

Roblox: Virtual Commerce in the Metaverse

By: Ayelet Israeli and Nicole Tempest Keller

In 2022, Roblox had 58.8 million daily active users, including over half of all children and teens under the age of 16 in the United States. Roblox, a free-to-use “co-experience platform”, allowed users to come together in immersive 3D experiences to socialize, work,... View Details

February 2021 (Revised February 2021)
Case

World of Dreams Entertainment Group: Building a Resilient Business

By: Lynda M. Applegate, Sarah Endline and Michael Norris

In 2021, Ron DeShay, former American Idol producer, is launching his new business venture: World of Dreams Entertainment Group. World of Dreams rethought the existing TV production model, giving audiences more power to directly influence the creation of shows through a... View Details

Keywords: Television Entertainment; Media; Social Issues; Sports; Business Ventures; Digital Platforms; Entertainment and Recreation Industry; United States; California; Los Angeles

Teaching Interest

FIELD Foundations

By: Alison Wood Brooks

FIELD Foundations is a course for first-year MBA students in the Required Curriculum. As a complement to case method courses that students take in the first year of the MBA program, FIELD Foundations offers hands-on leadership practice and immersive team... View Details

September 2000
Case

Quokka Sports

By: Stephen P. Bradley, Thomas R. Eisenmann, Stephanie Mason Ogborne and Julie C. Toscano

Quokka Sports is an example of one of the new broadband services focused in total immersion sports. Quokka faces two issues: 1) the broadband infrastructure is emerging slowly so the type of services offered needs to be decided on. 2) Quokka faces an explosion of... View Details

Keywords: Digital Marketing; Decisions; Information Publishing; Infrastructure; Competition; Advertising Industry; Web Services Industry

Find at Harvard

April 2014 (Revised July 2017)
Case

The Tate's Digital Transformation

By: Jill Avery

John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate's... View Details

Keywords: Digital; Marketing Communication; Non-profit Management; Marketing; Marketing Strategy; Nonprofit Organizations; Social Media; Entertainment and Recreation Industry; Tourism Industry; United Kingdom

Teaching Interest

IFC: London; Entrepreneurship in the UK and Europe

By: Jeffrey F. Rayport

This immersion course is designed to provide “a view from the bridge” between the HBS campus and Europe for those who are interested in understanding the region’s extraordinary recent explosion of entrepreneurial activity and capital deployment, who want to meet... View Details

March 2014
Case

Milk Baths and Charm Necklaces: Had Randy Weiner (Finally) Gone Too Far?

By: Mukti Khaire and Hannah Catzen

The case on Randy Weiner explores the tensions between artistic and financial imperatives in a for-profit immersive theater venture. In order to revive the dormant Manhattan nightclub "The Diamond Horseshoe," theater-impresario Randy Weiner created "The Queen of the... View Details

Keywords: Entertainment; Entrepreneurship; Theater Entertainment; New York (city, NY)

Teaching Interest

FIELD 2 (Jakarta, Indonesia)

By: Jeffrey F. Rayport

Field Immersion Experiences for Leadership Development (FIELD) is a field course giving first-year students meaningful and numerous opportunities to act like leaders, translating their ideas into practice.

As a complement to the case method, the field method... View Details

Teaching Interest

Overview

In the MBA program, Professor Fearing teaches Technology and Operations Management (TOM), a required first-year MBA course.

In January 2013 he will travel with a cohort of students to... View Details

Teaching Interest

Overview

In the MBA program, Professor Fearing teaches Technology and Operations Management (TOM), a required first-year MBA course. In January 2013 he will travel with a cohort of students to Sao Paolo, Brazil as part of the FIELD 2 Global Immersion program, also a... View Details

October 2017 (Revised August 2018)
Case

HTC and Virtual Reality

By: David B. Yoffie, Andy Wu and Allison M. Ciechanover

In fall 2017, HTC CEO and Chairperson Cher Wang was driving the company to focus on virtual reality (VR). HTC's first VR product, VIVE, released in spring 2016, was applauded for its superior immersive room-scale capabilities. However, early adoption of VR beyond... View Details

Keywords: Virtual Reality; Strategy; Competition; Information Technology; Innovation and Management; Consumer Behavior; Customer Relationship Management; Technology Industry