food and beverage - Publications - Faculty & Research - Harvard Business School

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March 2015
Case

Unilever: Combatting Global Food Waste

By: David F. Drake, Janice H. Hammond and Matthew G. Preble

The global consumer goods company Unilever was on pace to hit a number of aggressive targets by 2020 as part of the Unilever Sustainable Living Project, including a goal to halve the waste associated with the disposal of its products. Unilever's chief supply chain... View Details

November 2024
Case

Innovation at Master Kong Beverages

By: David E. Bell and Shu Lin

Hong-Chen Wei (HBS MBA 2014), Chairman of KSF Beverage Holding Co., Ltd. (KSFB), was steering the company toward the premium segment with the launch of “InheriTea,” a premium, sugar-free tea product. Traditionally, KSFB’s flagship brand, Master Kong, catered to the... View Details

Keywords: Consumer Behavior; Trends; Behavior; Collaborative Innovation and Invention; Product Launch; Product Development; Segmentation; Organizational Culture; Product Positioning; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Asia; China

26 Sep 2013
News

Panera CEO Takes the Food Stamps Challenge

Ron Shaich, the CEO and founder of Panera Bread lived on a food and beverage budget of $4.50 per day for a week. That figure is about the same... View Details

Keywords: food insecurity; poverty; food stamps; Administration of Economic Programs; Government

October 2002 (Revised February 2006)
Case

Codex Alimentarius and Food Labeling

By: Ray A. Goldberg and Hal Hogan

Codex Alimentarius is a set of international food standards devised by the Codex Commission, a body within the United Nations jointly sponsored by the FAO and WHO. The purpose of the standards is to harmonize global trade in food products and agricultural commodities,... View Details

Keywords: Standards; Trade; Agreements and Arrangements; Food; Agribusiness; Governing Rules, Regulations, and Reforms; Globalization; Health; Food and Beverage Industry; Food and Beverage Industry

September 1989 (Revised April 1991)
Case

Pepsi-Cola U.S. Beverages (B)

Outlines the steps PepsiCo actually took in reorganizing its domestic soft drink business. Students are asked to analyze the pluses and minuses of the change. View Details

Keywords: Restructuring; Food and Beverage Industry

October 2012 (Revised March 2014)
Teaching Note

Baltic Beverages Holding: Competing in a Globalizing World (A) and (B)

By: Juan Alcácer

The teaching plan to accompany "Baltic Beverages Holding: Competing in a Globalizing World (A)," HBS No. 713-430; "Baltic Beverages Holding: Competing in a Globalizing World (B)," HBS No. 713-471. It is divided into an introduction, followed by three discussion... View Details

Keywords: Strategic Positioning; Location Choices; Location Strategies; Strategic Planning; Strategy; Globalization; Global Strategy; Globalized Markets and Industries; Food and Beverage Industry; Sweden; Soviet Union

November 2002 (Revised May 2003)
Case

ConAgra Foods

By: Ray A. Goldberg and Ingrid Vargas

In 2002, ConAgra Foods CEO Bruce Rohde was deliberating the next steps in the process of transforming the company from an agribusiness giant to a value-added food processor. ConAgra had become the second largest food company and number one food service supplier in the... View Details

Keywords: Corporate Strategy; Leading Change; Change Management; Organizational Change and Adaptation; Food; Agribusiness; Product; Business Processes; Management Teams; Expansion; Brands and Branding; Food and Beverage Industry; Food and Beverage Industry; United States

February 2018
Case

Whole Foods and JANA Partners

By: Suraj Srinivasan and Quinn Pitcher

In 2017, JANA Partners decided to launch an activist campaign at struggling supermarket chain Whole Foods Market. The company had struggled for the past several years, and JANA thought the presence of new directors could help turn around its operations, while Whole... View Details

Keywords: Corporate Governance; Information Technology; Institutional Investing; Investment Activism; United States

December 2019 (Revised March 2020)
Case

Impossible Foods

By: Jose B. Alvarez and Natalie Kindred

Impossible Foods founder and CEO Pat Brown started the company out of concern over livestock production’s impact on climate change. Impossible’s mission is to end consumption of animals by 2035, and its strategy is to develop and market plant-based foods so similar to... View Details

23 Oct 2013

2+2 Information Session: Georgia Institute of Technology

The information session is an opportunity for college and master degree students to learn more about the 2+2 application process to the MBA program and ask questions to an Admissions Board Member. The session will begin at 7:00 PM EST in Bill Moore Student Success... View Details

October 2013
Article

A Traffic Light Food Labeling Intervention Increases Consumer Awareness of Health and Healthy Choices at the Point-of-Purchase

By: Lillian Sonnenberg, Emily Gelsomin, Douglas E. Levy, Jason Riis, Susan Barraclough and Anne N. Thorndike

We surveyed customers in a hospital cafeteria in Boston, Massachusetts before and after implementation of traffic light food labeling to determine the effect of labels on customers' awareness and purchase of healthy foods. View Details

Keywords: Nutrition Labeling; Obesity; Food Labeling

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March 2010 (Revised February 2013)
Supplement

Baltic Beverages Holding: Competing in a Globalizing World (B)

By: Juan Alcacer, Rasmus Karl Gustaf Molander and Rakeen Mabud

In 1991, Hartwall and Pripps made the decision to found Baltic Beverages Holding (BBH) and invest in the former USSR by buying Estonia's biggest brewery, Saku. View Details

Keywords: Mergers and Acquisitions; Investment; Globalized Economies and Regions; Competition; Corporate Strategy; Food and Beverage Industry; Estonia; Finland; Sweden

08 Jun 2020
Working Paper Summaries

Food Security and Human Mobility During the Covid-19 Lockdown

Keywords: by Prithwiraj Choudhury, Wesley W. Koo, Xina Li, Nishant Kishore, Satchit Balsari, and Tarun Khanna

April 2007 (Revised May 2007)
Case

John Mackey and Whole Foods Market

By: Nancy F. Koehn and Katherine Miller

Traces the history of organic agriculture from its pre-industrial roots to the present day, and examines the growth of Whole Foods Market in the context of the broader growth of the organic industry. Also investigates John Mackey's role as a founder and leader of the... View Details

Keywords: Leadership; Food; Entrepreneurship; Agribusiness; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

December 2011 (Revised April 2013)
Case

Brasil Foods

By: David E. Bell and Natalie Kindred

In mid-2011, the management of Brasil Foods, a leading Brazilian branded foods producer and protein exporter, is evaluating strategies for international and domestic growth. The team has just received approval from Brazil's antitrust authorities to complete the merger... View Details

Keywords: Global Strategy; Growth and Development Strategy; Competitive Advantage; Agriculture and Agribusiness Industry; Brazil

January 2009 (Revised October 2009)
Case

GLOBALGAP: Food Safety and Private Standards

By: David E. Bell and Mary Louise Shelman

In response to new laws governing liability and several food safety scares in the 1990s, European retailers drove the creation of a universal production standard based on Good Agricultural Practices (GAP) for fresh fruit and vegetables and a third-party certification... View Details

Keywords: Agribusiness; Food; Governance Compliance; Governing Rules, Regulations, and Reforms; Business and Government Relations; Safety; Agriculture and Agribusiness Industry; Europe

September 2022
Teaching Note

Can Goodr Fight Food Insecurity at Scale?

By: William R. Kerr, Daniel Isenberg and Ria Mazumdar

Teaching Note for HBS Case No. 822-143. View Details

Keywords: Social Enterprise; Social Entrepreneurship; Entrepreneur; African-american Entrepreneurs; Food Waste; Food Insecurity

December 2009 (Revised October 2015)
Case

Diamond Foods

By: David E. Bell and Mary Louise Shelman

CEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built... View Details

Keywords: Agribusiness; Business Model; Customer Focus and Relationships; Leadership; Marketing Strategy; Consumer Behavior; Organizational Change and Adaptation; Cooperative Ownership; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States

October 1988
Case

Pepsi-Cola Fountain Beverage Division: Marketing Organization

By: Frank V. Cespedes

Keywords: Marketing; Marketing Channels; Food and Beverage Industry

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September 2012
Article

Food Choices of Minority and Low-Income Employees: A Cafeteria Intervention

By: Douglas E. Levy, Jason Riis, Lillian M. Sonnenberg, Susan J. Barraclough and Anne N. Thorndike

Background: Effective strategies are needed to address obesity, particularly among minority and low-income individuals.

Purpose: To test whether a two-phase point-of-purchase intervention improved food choices across racial, socioeconomic (job... View Details

Keywords: Working Conditions; Safety; Governing Rules, Regulations, and Reforms; Competitive Advantage; Cost

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