Publications

Article

Why, When, and How Much to Entertain Consumers in Advertisements?: A Web-based Facial Tracking Field Study

By: Thales Teixeira, Rosalind Picard and Rana el Kaliouby

The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in TV advertisements can make them more attractive and persuasive. However, little is known about the downsides of using too much entertainment. This research focuses on why, when, and... View Details

Keywords: Face-tracking; Entertainment; Television; Purchase Intent; Commercials; Facial Expressions; Marketing Communication; Advertising; Television Entertainment; Marketing; Advertising Industry

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October 2001 (Revised June 2004)
Case

Harrah's Entertainment Inc.

By: Rajiv Lal and Patricia Carrolo

Describes a situation facing Philip Satre, chairman and CEO of Harrah's Entertainment, Inc. Satre was reading a May 2000 Wall Street Journal story that discussed the company's marketing success in targeting low rollers, the 100% growth in stock price and profits in the... View Details

Keywords: Budgets and Budgeting; Marketing; Marketing Reference Programs; Performance Evaluation; Motivation and Incentives; Competitive Strategy

April 2017 (Revised May 2022)
Case

King Digital Entertainment

By: Jeffrey F. Rayport, Davide Sola, Federica Gabrieli and Elena Corsi

Riccardo Zacconi was the co-founder and CEO of King Digital Entertainment, the video game company that had quickly established itself as the world’s leading maker of casual games for mobile devices after the sensational success of its game “Candy Crush Saga.” Zacconi... View Details

Keywords: Entrepreneurship; Information Technology; Growth and Development Strategy; Organizational Structure; Acquisition; Decision Choices and Conditions; Video Game Industry; Europe; Sweden

March 1989
Case

Philips In-Car Entertainment (A)

By: F. Warren McFarlan and H. Jeff Smith

Keywords: Entertainment; Entertainment and Recreation Industry; Entertainment and Recreation Industry

September 1997 (Revised August 2007)
Case

Bankruptcy and Restructuring at Marvel Entertainment Group

By: Benjamin C. Esty and Jason Auerbach

Marvel Entertainment Group is the leading comic book publisher in the United States, with superheros like Spider-Man, the Incredible Hulk, the X-Men, and Captain America. It is also one of the leading manufacturers of sports and entertainment trading cards under the... View Details

Keywords: Restructuring; Decision Choices and Conditions; Borrowing and Debt; Insolvency and Bankruptcy; Governance Controls; Courts and Trials; Planning; Entertainment and Recreation Industry

February 2017
Supplement

Bankruptcy at Caesars Entertainment

By: Kristin Mugford

March 1989
Supplement

Philips In-Car Entertainment (C)

By: F. Warren McFarlan and H. Jeff Smith

Keywords: Media; Consumer Products Industry; Manufacturing Industry

June 2002
Teaching Note

Harrah's Entertainment Inc. TN

By: Rajiv Lal

Teaching Note for (9-502-011). View Details

August 2001 (Revised October 2005)
Case

Sony AIBO: The World's First Entertainment Robot

By: Youngme E. Moon

The Sony AIBO is the world's first "entertainment" robot. Positioned as a household "companion," the $1,500 AIBO has become a smash hit in Japan, appealing to both the young and the old, including those with little technical expertise. In the United States, the AIBO is... View Details

Keywords: Experience and Expertise; Entertainment; Innovation Strategy; Leadership; Marketing Strategy; Technology; Technology Industry; Japan; United States

March 1989
Case

Philips In-Car Entertainment (B)

By: F. Warren McFarlan and H. Jeff Smith

Keywords: Entertainment and Recreation Industry; Entertainment and Recreation Industry

March 1989
Background Note

Industry Note: In-Car Entertainment

By: F. Warren McFarlan and H. Jeff Smith

Keywords: Media

01 Oct 2001
News

Jeffery E. Sagansky: That's Entertainment

NBC, that meant developing "smart, urban shows" aimed at baby boomers that turned the peacock network's fortunes from bronze to gold. From 1990 to 1994, Sagansky achieved similar success at CBS, lifting that network from third place to first after just one year as... View Details

Keywords: James E. Aisner; Arts, Entertainment

22 Dec 2013
News

In entertainment offerings, risk is here to stay

August 1998 (Revised October 1998)
Case

Lark International Entertainment Ltd. (A)

By: Linda A. Hill and Jennifer Suesse

Two HBS MBA's leave McKinsey and Morgan Stanley to become entrepreneurs in Hong Kong. Together they start up a cinema chain throughout Asia. This case describes the experiences of managing a team in their Wuhan, China cinema. Looks at the challenges of managing growth... View Details

Keywords: Entrepreneurship; Problems and Challenges; Business Growth and Maturation; Business Startups; Emerging Markets; Leadership Style; Leadership; Groups and Teams; Entertainment and Recreation Industry; Hong Kong; China; Asia

04 Aug 2014
Video

Claire Friedman describes her passion for entertainment and media

25 Sep 2024
Podcast

Sam Read, Sustainable Entertainment Alliance

This episode is the third in our series on how the media and entertainment industries are integrating climate change into their storytelling and TV show and film production processes. This episode features Sam Read, Executive Director of the Sustainable Entertainment... View Details

February 2017 (Revised January 2022)
Supplement

Bankruptcy at Caesars Entertainment (B)

By: Kristin Mugford

Keywords: Gaming; Chapter 11; Fraudulent Conveyance; Apollo; TPG; Bankruptcy; Leveraged Buyouts; Restructuring; Capital Structure; Insolvency and Bankruptcy; Private Equity; Financial Management; Lawsuits and Litigation; Negotiation; Entertainment and Recreation Industry; Las Vegas

August 1998
Supplement

Lark International Entertainment Ltd. (C)

By: Linda A. Hill and Jennifer Suesse

Supplements the (A) case. View Details

Keywords: Entertainment and Recreation Industry; Hong Kong; China; Asia

April 2005 (Revised April 2005)
Background Note

Corporate Strategies in Media and Entertainment Businesses

By: Bharat N. Anand

In recent years, many debates in corporate strategy have centered around information goods markets, and the media and entertainment sector in particular. Vertical integration is the norm in many parts of the media sector, despite conventional wisdom that it offers no... View Details

Keywords: Corporate Strategy