engagement - Publications - Faculty & Research

2006
Chapter

Engaging Business with Nonprofits

By: Alison Louie and Arthur C. Brooks

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26 Feb 2012
News

10 building blocks for employee engagement

07 Nov 2014
News

undertake committee work, recommend initiatives of interest to alumni, and provide feedback to the School from an alumni point of view. For the 2005–2006 year, the board’s main goal has been to recommend ways to strengthen alumni View Details

Keywords: Peter Cooper

December 2024
Article

Proxy Advisory Firms and Corporate Shareholder Engagement

By: Aiyesha Dey, Austin Starkweather and Joshua White

We study how Institutional Shareholder Services (ISS) affect firms’ engagement with shareholders. Our analyses exploit a quasi-natural experiment using say-on-pay voting outcomes near a threshold that triggers ISS to review engagement activities. Firms receiving ISS... View Details

Keywords: Business and Shareholder Relations; Governing and Advisory Boards; Policy; Voting

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Mar 06 2017
Interview

Harnessing the Power of Engagement

June 2018
Article

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

By: Clarence Lee, Elie Ofek and Thomas Steenburgh

We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details

Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science

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April 2012
Article

Emotion-induced Engagement in Internet Video Ads

By: Thales S. Teixeira, Michel Wedel and Rik Pieters

This study shows how advertisers can leverage emotion and attention to engage consumers in watching Internet video ads. In a controlled experiment, joy and surprise were assessed through automated facial expression detection for a sample of ads. Concentration of... View Details

Keywords: Behavior; Online Advertising; Emotions

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The Wire China: China's educational resurgence is much less a threat than an opportunity for American and other international universities.

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News

An Opportunity for Global Engagement

Article

Conversational Receptiveness: Expressing Engagement with Opposing Views

By: M. Yeomans, J. Minson, H. Collins, H. Chen and F. Gino

We examine “conversational receptiveness”—the use of language to communicate one’s willingness to thoughtfully engage with opposing views. We develop an interpretable machine-learning algorithm to identify the linguistic profile of receptiveness (Studies 1A-B). We then... View Details

Keywords: Receptiveness; Natural Language Processing; Disagreement; Interpersonal Communication; Relationships; Conflict Management

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Engagement Opportunities - Business & Environment

MBA Experience Engagement Opportunities 2ms Harvard University Climate Leaders Program Provides students with an opportunity to engage with others across Harvard who share a professional interest in... View Details

13 Oct 2021
News

How Companies Can Improve Employee Engagement Right Now

28 Oct 2020
Blog Post

Keep Your Weary Workers Engaged

“Keeping morale and motivation up amongst employees while they are dealing with the stress of COVID-19 as well as parenting/schooling children while working from home. How can we be supportive while maximizing productivity? How do we help employees with work/life... View Details

Keywords: All Industries

08 Dec 2020
Blog Post

Keep Your Weary Workers Engaged

“Keeping morale and motivation up amongst employees while they are dealing with the stress of COVID-19 as well as parenting/schooling children while working from home. How can we be supportive while maximizing productivity? How do we help employees with work/life... View Details

06 Aug 2024
Video

Dyanna Jaye: The critical role of engaged citizenry

03 Dec 2019
Cold Call Podcast

Why CalSTRS Chooses to Engage with the Gun Industry

Keywords: Financial Services

16 Feb 2021
News

Fostering Authenticity and Employee Engagement at John Deere

08 Oct 2020
Research & Ideas

Keep Your Weary Workers Engaged and Motivated

[This is the sixth installment in a monthly series on management issues in the time of COVID-19.] We recently asked 600 CEOs: What is keeping you awake at night during this global pandemic? A major and multifaceted concern that emerged is how to keep employees... View Details

Keywords: by Boris Groysberg and Robin Abrahams

September 2022
Case

Deciding When to Engage on Societal Issues

By: Hubert Joly and Amram Migdal

This case provides brief descriptions of 18 examples of corporate leaders confronting questions of whether and how to engage with societal issues, including social, political, and environmental issues. Social issues include COVID-19; social and racial justice;... View Details

Keywords: Political Issues; Social Justice; Racial Justice; Environmental Issues; Social Issues; Corporate Social Responsibility and Impact; Values and Beliefs

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