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September 2016 (Revised October 2016)
Technical Note

Internet Data Capping Note

By: Shane Greenstein, Lisa Cox and Christine Snively

In April 2016, U.S. federal regulators approved Charter Communications’ acquisition of Time Warner Cable (TWC). The Department of Justice (DoJ) and Federal Communications Commission (FCC), however, stipulated that the new company could not apply data caps or introduce... View Details

Keywords: Internet Service Provider; Data Caps; Compression; Information Technology; Internet and the Web; United States

February 2021 (Revised May 2021)
Case

SafeGraph: Selling Data as a Service

By: Ramana Nanda, Abhishek Nagaraj and Allison Ciechanover

Set in January 2021, the CEO of SafeGraph, a four-year-old startup that sold Data as a Service, looked to the future. His aim was to become the most trusted source for data about a physical place. The company provided points of interest (POI) and foot traffic data on... View Details

Keywords: Data As A Service; Monetization; Pricing; Business Startups; Analytics and Data Science; Consumer Behavior; Analysis; Business Model; Health Pandemics; Information Industry; United States

Teaching Interest

Big Data Analytics and Machine Learning

Big data in the context of marketing, management, and innovation strategy. Machine Learning algorithms and tools.
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Keywords: Big Data; Machine Learning; Analytics

June 2018 (Revised January 2019)
Background Note

Visualizing Data & Effective Communication

By: Srikant M. Datar and Caitlin N. Bowler

This note explores three specific ways an analyst can use visualization. Section 1 considers visualization to explore data. Section 2 discusses visualization as a tool for developing a deeper understanding of trends and phenomena encoded in the data. Section 3... View Details

Keywords: Data Visualization; Graphical Guidelines; Charts; Analytics and Data Science; Communication

November 2018
Case

Sportradar (A): From Data to Storytelling

By: Ramon Casadesus-Masanell, Karen Elterman and Oliver Gassmann

In 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media products. Sports data was becoming a commodity, and in the future, sports leagues might reduce their dependence on... View Details

Article

What to Do When Someone Angrily Challenges Your Data

By: Jon M. Jachimowicz

Keywords: Data

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January 2021 (Revised May 2021)
Case

Amazon Shopper Panel: Paying Customers for Their Data

By: Eva Ascarza and Ayelet Israeli

This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers’ privacy in the digital age, the value of customers’ own... View Details

February 2017 (Revised April 2018)
Case

Shopkick: The Power of Shopper Data

By: John Deighton, Allison Ciechanover and Mike Horia Todorescu

Keywords: Big Data; Mobile App; Marketing; Mobile and Wireless Technology; Analytics and Data Science

2021
Working Paper

The Value of Data and Its Impact on Competition

By: Marco Iansiti

Common regulatory perspective on the relationship between data, value, and competition in online platforms has increasingly centered on the volume of data accumulated by incumbent firms. This view posits the existence of "data network effects," where more data leads to... View Details

Keywords: Online Platforms; Data Network Effects; Analytics and Data Science; Value; Competition; Digital Platforms

First Quarter 2013
Article

Big Data in the Age of the Telegraph

By: Caitlin C. Rosenthal

Daniel McCallum's 1854 organizational chart for the New York and Erie Railroad resembled a tree rather than a pyramid. It empowered frontline managers by clarifying data flows. View Details

Keywords: Big Data; Telegraph; Organizational Charts; History; Data and Data Sets; Business History; Information Technology; Organizational Structure; Rail Industry

2019
Working Paper

Large-Scale Demand Estimation with Search Data

By: Tomomichi Amano, Andrew Rhodes and Stephan Seiler

In many online markets, traditional methods of demand estimation are difficult to implement because assortments are very large and individual products are sold infrequently. At the same time, data on consumer search (i.e., browsing) behavior are often available and are... View Details

Keywords: High-dimensional Data; Demand Estimation; Consideration Sets; Consumer Search

May 2022
Case

TikTok and National Security: Investment in an Age of Data Sovereignty?

By: Jeremy Friedman, Sarah Bauerle Danzman and David Lane

This case covers TikTok’s purchase of Musical.ly and the reaction of the United States government, including the review of the purchase by the Committee on Foreign Investment in the United States (CFIUS) and the reaction of the presidential administration of Donald... View Details

Keywords: Data Security; Mergers and Acquisitions; Cybersecurity; Internet and the Web; International Relations; Laws and Statutes; Globalized Firms and Management

2020
Working Paper

An Empirical Guide to Investor-Level Private Equity Data from Preqin

By: Juliane Begenau, Claudia Robles-Garcia, Emil Siriwardane and Lulu Wang

This note provides guidance on the use of investor-level private equity data from Preqin for empirical research. Preqin primarily sources its cash flow data through Freedom of Information Act (FOIA) requests with U.S. public pensions. Our focus is on the components of... View Details

Keywords: Private Equity Returns; Prequin Data; Private Equity; Analytics and Data Science; Investment Return

February 2019 (Revised August 2019)
Case

Maccabitech: The Promise of Israel's Healthcare Data

By: Scott Duke Kominers and Carin-Isabel Knoop

Dr. Varda Shalev bridges technology and medicine through Maccabitech, a "research and innovation wing" of Israel's Maccabi Healthcare Services (MHS) that partners with research institutions, pharmaceutical companies, and startups. Shalev hopes to scale Maccabitech's... View Details

Keywords: Big Data; Healthcare; Analytics and Data Science; Digital Platforms; Health Care and Treatment; Innovation and Invention; Research; Entrepreneurship; Risk Management; Israel

2021
Working Paper

Invisible Primes: Fintech Lending with Alternative Data

By: Marco Di Maggio, Dimuthu Ratnadiwakara and Don Carmichael

We exploit anonymized administrative data provided by a major fintech platform to investigate whether using alternative data to assess borrowers’ creditworthiness results in broader credit access. Comparing actual outcomes of the fintech platform’s model to... View Details

Keywords: Fintech Lending; Alternative Data; Machine Learning; Algorithm Bias; Finance; Information Technology; Financing and Loans; Analytics and Data Science; Credit

February 2021 (Revised June 2021)
Case

Bairong and the Promise of Big Data

By: Lauren Cohen, Xiaoyan Zhang and Spencer C.N. Hagist

Bairong CEO Felix Zhang, in launching his credit scoring start-up that incorporates 74,000 variables per individual, found strong initial success. However, the shifting regulatory environment, growing breadth of competitors, difficulties in retaining top talent, and... View Details

Keywords: Fintech; Big Data; Artificial Intelligence; Credit Scoring; Finance; Credit; Business Startups; AI and Machine Learning; Analytics and Data Science; China

May 2017 (Revised March 2018)
Case

Predicting Consumer Tastes with Big Data at Gap

By: Ayelet Israeli and Jill Avery

CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details

March 5, 2020
Editorial

Murky Data Calls into Question Quarantine Strategy

By: Amar Bhide

Like sepsis, a life-threatening, uncontrolled immune response to infections, draconian efforts to contain the coronavirus outbreak may cause more harm than the infection itself. Yet the measures now paralysing the western world before many have actually died are based... View Details

Keywords: Coronavirus; Coronavirus Pandemic; Data; Health Pandemics; Data and Data Sets

2022
Working Paper

Where the Cloud Rests: The Location Strategies of Data Centers

By: Shane Greenstein and Tommy Pan Fang

This study provides an analysis of the entry strategies of third-party data centers in the United States. We examine the market before the pandemic in 2018 and 2019, when supply and demand for data services were geographically stable. We compare with the entry... View Details

Keywords: Cloud Computing; Location Strategies; Data Centers; Information Infrastructure

2012
Book

Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big Data

By: Thomas H. Davenport

This book, an edited collection of research papers from the International Institute of Analytics, addresses a wide variety of key topics in managing business analytics and big data at the enterprise level. It includes key applications of analytics, human and... View Details

Keywords: Business Analytics; Big Data; Business or Company Management; Analytics and Data Science; Management Practices and Processes; Mathematical Methods; Information Management

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