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April 2025
Article

Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile

By: Shunyuan Zhang, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar and Xupin Zhang

Non-informational cues, such as facial expressions, can significantly influence judgments and interpersonal impressions. While past research has explored how smiling affects business outcomes in offline or in-store contexts, relatively less is known about how smiling... View Details

Keywords: Sharing Economy; Airbnb; Image Feature Extraction; Machine Learning; Facial Expressions; Prejudice and Bias; Nonverbal Communication; E-commerce; Consumer Behavior; Perception

March 2025
Case

Silicon Valley Bank: Gone in 36 Hours

By: Jung Koo Kang, Krishna G. Palepu, Charles C.Y. Wang and David Lane

This case examines factors contributing to the collapse of Silicon Valley Bank (SVB) in March 2023, an event as unpredicted as it was quick. SVB funded nearly half of all U.S. venture-backed startups and at the end of 2022 held $173 billion in deposits, largely... View Details

March 2025
Teaching Note

Seattle's Climate Pledge Arena: Ticket to a Greener Future

By: Rosabeth Moss Kanter and Jacob A. Small

Teaching Note for HBS Case No. 325-110. CEO Tim Leiweke reviewed the process by which his newly formed Oak View Group had managed a major rebuild of a landmark arena in Seattle which attracted a National Hockey League franchise and major entertainers concerned about... View Details

Keywords: Climate Change; Environmental Sustainability; Leadership; Bids and Bidding; Standards; Corporate Social Responsibility and Impact; Green Buildings; Construction; Partners and Partnerships; Sports Industry; Entertainment and Recreation Industry; Seattle

March 2025
Case

Taylor Guitars: Making Employee Ownership Work the Taylor Way

By: Dennis Campbell, Petros Kusmu and Stacy Straaberg

In 2013, guitar manufacturer Taylor Guitars’ co-founders Bob Taylor and Kurt Listug were considering several exit options including selling to a competitor or to a private equity firm. The co-founders decided, instead, to embark on a seven-year process to transfer 100%... View Details

March 2025
Case

Fostering Community at Airbnb (A)

By: Jeffrey T. Polzer, Heather Whiteman and Sarah Mehta

Set in November 2020, this case explores Airbnb’s efforts to foster a culture of belonging, particularly given the impact of the COVID-19 pandemic on the company’s workforce. It details how Airbnb used employee surveys and organizational network analysis (ONA)—a... View Details

Keywords: Change; Communication; Competency and Skills; Human Resources; Surveys; Information Technology; Health Pandemics; Organizational Culture; Networks; Accommodations Industry; Technology Industry; Travel Industry; United States; California

March 2025
Supplement

Fostering Community at Airbnb (B)

By: Jeffrey T. Polzer, Heather Whiteman and Sarah Mehta

This case provides updates to “Fostering Community at Airbnb (A),” case no. 425-045. View Details

Keywords: Change; Communication; Competency and Skills; Human Resources; Information; Information Technology; Accommodations Industry; Technology Industry; Travel Industry; United States; California

March 2025 (Revised March 2025)
Case

Seattle's Climate Pledge Arena: Ticket to a Greener Future

By: Rosabeth Moss Kanter and Jacob A. Small

Tim Leiweke reviewed how his development group and partners had completely rebuilt an aging Seattle landmark into the world’s greenest arena, carrying the visible name Climate Pledge Arena. It had attracted a new National Hockey League franchise, the Kraken, and... View Details

Keywords: Environmental Sustainability; Leadership; Bids and Bidding; Standards; Corporate Social Responsibility and Impact; Seattle

March 2025
Case

The Changing Climate on Wall Street

By: Clayton S. Rose, Maxim Pike Harrell and Michael Norris

Increasing and conflicting regulatory requirements and political pressures regarding climate change tested the leaders of U.S. financial institutions, as they struggled to determine how best to comply while managing their business and its risks. In October 2024,... View Details

March 2025
Case

GiveDirectly: Can Direct Cash Transfers End Extreme Poverty?

By: Natalia Rigol, Benjamin N. Roth, Sarah Mehta and John Schultz

Founded in 2008, GiveDirectly was a nonprofit organization that used direct cash transfers—giving people cash via mobile money—to combat poverty worldwide. By August 2024, the organization had transferred over $800 million to poor people in targeted communities and... View Details

Keywords: Economics; Ethics; Growth and Development; Philanthropy and Charitable Giving; Research; Nonprofit Organizations; Poverty; Africa; Asia; Latin America; North and Central America; United States

March 2025
Article

Boomerasking: Answering Your Own Questions

By: Alison Wood Brooks and Michael Yeomans

Humans spend much of their lives in conversation, where they tend to hold many simultaneous motives. We examine two fundamental desires: to be responsive to a partner and to disclose about oneself. We introduce one pervasive way people attempt to reconcile these... View Details

Keywords: Interpersonal Communication; Motivation and Incentives; Perception; Behavior

March 2025
Article

Does Communicating Measurable Diversity Goals Attract or Repel Historically Marginalized Job Applicants? Evidence from the Lab and Field

By: Erika L. Kirgios, Ike Silver and Edward H. Chang

Many organizations struggle to attract a demographically diverse workforce. How does adding a measurable goal to a public diversity commitment—for example, “We care about diversity” versus “We care about diversity and plan to hire at least one woman or racial minority... View Details

Keywords: Selection and Staffing; Recruitment; Diversity; Goals and Objectives; Communication Intention and Meaning; Behavior

March 2025
Article

Novice Risk Work: How Juniors Coaching Seniors on Emerging Technologies Such as Generative AI Can Lead to Learning Failures

By: Katherine C. Kellogg, Hila Lifshitz-Assaf, Steven Randazzo, Ethan Mollick, Fabrizio Dell'Acqua, Edward McFowland III, François Candelon and Karim R. Lakhani

The literature on communities of practice demonstrates that a proven way for senior professionals to upskill themselves in the use of new technologies that undermine existing expertise is to learn from junior professionals. It notes that juniors may be better able... View Details

Keywords: Rank and Position; Competency and Skills; Technology Adoption; Experience and Expertise; AI and Machine Learning

February 2025
Teaching Note

Influencer-Led Brand Building: Hairitage and the McKnights

By: William R. Kerr and James Palano

Teaching Note for HBS Case No. 825-066. Mindy McKnight started in 2009 as an early influencer on social media whose videos of creative hairstyles for girls launched her family on an entrepreneurship journey. The McKnights transitioned from YouTube ad revenue to brand... View Details

Keywords: Family Business; Social Media; Entrepreneurship; Brands and Branding; Product Launch; Power and Influence; Expansion; Beauty and Cosmetics Industry

2025
White Paper

Data & Technology in Action: Community Colleges Advancing Economic Mobility

By: Joseph B. Fuller, Kerry McKittrick and Amanda Holloway

Keywords: Higher Education; Demographics; Economic Growth; Competency and Skills; Employment

February 2025
Case

Luca de Meo at Renault Group (A)

By: Emily Truelove, Linda A. Hill and Lydia Begag

When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details

February 2025
Case

Luca de Meo at Renault Group (A) (Abridged)

By: Emily Truelove, Linda A. Hill and Lydia Begag

When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details

February 2025 (Revised April 2025)
Case

Institutional Neutrality, Restraint or Convenience?

By: Clayton S. Rose, Nicole Zelazko and Alexis Lefort

In the fall of 2023 and winter of 2024, college campuses across the U.S. experienced protests and encampments in the aftermath of the October 7, 2023 terrorist attack on Israel by the Islamist militant group Hamas, and Israel’s subsequent invasion of Gaza. These... View Details

Keywords: Distribution; Cost vs Benefits; Ethics; Governance; Leadership; Crisis Management; Risk Management; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Civil Society or Community; Social Issues; Adaptation; Disruption; Communication Strategy; Higher Education; United States

February 2025
Article

Improving Customer Compatibility with Tradeoff Transparency

By: Ryan W. Buell and MoonSoo Choi

Through a large-scale field experiment with 393,036 customers considering opening a credit card account with a nationwide retail bank, we investigate how providing transparency into an offering’s tradeoffs affects subsequent rates of customer acquisition and long-run... View Details

Keywords: Transparency; Customer Selection; Customer Compatibility; Retention; Service Operations; Service Delivery; Marketing Strategy; Marketing Communications; Customer Focus and Relationships; Customer Satisfaction; Banking Industry; Australia

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January 2025
Technical Note

Note on Estate Planning

By: Christina R. Wing, Maryann G Bell and Kara A Perusse

Crafting a comprehensive estate plan is not just about ensuring the smooth transfer of assets; it is about leaving a lasting legacy and protecting your loved ones from unnecessary stress and complications after you are gone. Estate planning is a particularly important... View Details

Keywords: Family Business; Transition; Management Succession; Family Ownership; Planning

January 2025 (Revised February 2025)
Technical Note

Skills-First Talent Management Onboarding, Development, and Performance Management

By: Boris Groysberg, James Barnett, Robin Abrahams and Katherine Connolly Baden

The second in a series of notes on how organizations manage skills-first talent-management chains, covering onboarding, development, and performance management. Onboarding included the practices, programs, and policies used by an organization to facilitate new employee... View Details

Keywords: Talent and Talent Management; Employee Relationship Management; Management Systems; Performance; Personal Development and Career

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