Publications

November 2009 (Revised September 2010)
Case

Personal Rapid Transport at Vectus, Ltd.

By: Benjamin Edelman

Personal Rapid Transport (PRT) vehicles—often called "driverless taxis"—sought to combine the best characteristics of cars, taxis, and trains, while adding features unavailable in any existing transportation system. Like cars and taxis, PRT vehicles carried small... View Details

Keywords: Entrepreneurship; Network Effects; Competitive Strategy; Corporate Strategy; Transportation Networks; Transportation Industry

2009
Other Teaching and Training Material

Personal Rapid Transport at Vectus, Inc.

By: Benjamin Edelman

PRT vehicles—often called "driverless taxis"—sought to combine the best characteristics of cars, taxis, and trains, while adding features unavailable in any existing transportation system. Like cars and taxis, PRT vehicles carried small groups—often just a single... View Details

Keywords: Competitive Strategy; Corporate Strategy; Entrepreneurship; Network Effects; Transportation Networks; Transportation Industry

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01 Nov 2019
News

The Particular Creativity of Dense Urban Neighborhoods

21 Jul 2015
First Look

First Look: July 21, 2015

Publications In press Organizational Behavior and Human Decision Processes When Doing Good Is Bad in Gift-giving: Mis-predicting Appreciation of Socially-responsible Gifts By: Cavanaugh, A., F. Gino, and G.J. Fitzsimons Abstract—Gifts that support a worthy cause... View Details

Keywords: Sean Silverthorne

24 Jun 2014
First Look

First Look: June 24

effects of deregulation on firm size are significantly non-linear. The reallocation of market shares toward a small number of large firms and a large number of small firms is characterized as the "shrinking middle" in Indian... View Details

Keywords: Sean Silverthorne

December 2017 (Revised November 2018)
Case

Tesla Motors (A): Financing Growth

By: Stuart C. Gilson and Sarah L. Abbott

The case analyzes the equity market value of Tesla Motors, the electric car company founded and led by Elon Musk. Wall Street analysts are wildly divided on the future growth prospects for this company, and analysts’ one year share price targets range from $160 to... View Details

Keywords: Valuation Methodologies; Investing; Equities; Public Equity; Finance; Valuation; Equity; Auto Industry; Energy Industry; United States

May 2011 (Revised July 2011)
Case

Fiat-Chrysler Alliance: Launching the Cinquecento in North America

By: Gary P. Pisano, Phillip Andrews and Alessandro Di Fiore

Fiat ended its 27-year absence in the North American automobile market when the first Cinquecento (500)—a very small, iconic Italian car that had strong sales in Europe—was delivered on March 10, 2011. The Italian automaker re-entered the market through an alliance... View Details

Keywords: Product Launch; Product Positioning; Mergers and Acquisitions; Partners and Partnerships; Globalization; Operations; Growth and Development Strategy; Integration; Auto Industry; North America; Europe

27 Jun 2005
Research & Ideas

Asian and American Leadership Styles: How Are They Unique?

Deming—Nissan and Toyota made cheaper, better cars than the Americans did, eventually causing the big three U.S. automakers to follow suit. William and Victor Fung are interested in being business consultants, teaching others how to do... View Details

Keywords: by D. Quinn Mills

August 2021 (Revised February 2022)
Case

Northvolt: Making the World's Greenest Battery

By: Jurgen R. Weiss and Emilie Billaud

In 2021, the demand for lithium-ion batteries increased rapidly, particularly for electric vehicles. Anxious not to be reliant on Asian players, Europe was keen on developing its own home-grown capacity to control the value chain, maintain employment in Europe, and get... View Details

18 Dec 2019
Book

6 Skills That Wise Companies Harness for World-Changing Innovation

always to improve mobility, and he did so through his company’s engine innovations. After coming up with the company’s trademarked CVCC engine, Honda declared that his company had pulled ahead of the top three car companies, “but his... View Details

Keywords: by Kristen Senz

27 Jan 2015
First Look

First Look: January 27

costing (TDABC). Here, the authors describe the implementation experiment, share lessons learned across the care continuum, and report how TDABC has actively engaged health care providers in costing activities and care redesign.... View Details

Keywords: Sean Silverthorne

September–October 2017
Article

Managing Our Hub Economy: Strategy, Ethics, and Network Competition in the Age of Digital Superpowers

By: Marco Iansiti and Karim R. Lakhani

A small number of digital superpowers—Alibaba, Amazon, Microsoft, and others—have become “hub firms” because they control access to billions of mobile customers coveted by all kinds of product and service providers. These hubs drive increasing returns to scale and... View Details

Keywords: Competition; Strategic Planning; Auto Industry; Technology Industry

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July 2003 (Revised March 2004)
Case

XM Satellite Radio (A)

By: David B. Godes and Elie Ofek

XM Satellite Radio is a radically new way to listen to radio. Management must develop a marketing strategy to launch the firm and the category. A crucial aspect of the strategy is to determine which of two business models the company will pursue. Should it focus... View Details

Keywords: Advertising; Business Model; Decision Choices and Conditions; Cost Management; Marketing Channels; Marketing Strategy; Problems and Challenges; Partners and Partnerships; Sales; Competitive Strategy; Communications Industry

22 Jun 2010
First Look

First Look: June 22

PublicationsPathologies of Online Display Advertising Marketplaces Author:Benjamin Edelman Publication:ACM Sigecom Exchanges, June 2010 Abstract Much has been written about online search advertising, where Google enjoys 90% plus market View Details

Keywords: Martha Lagace

12 Oct 2022
Blog Post

11 Stories from HBS PRIDE for National Coming Out Day

gay, bisexual, transgender, gender nonconforming, and queer communities. Here, current HBS students share their personal stories through the National Coming Out Day storyboard series organized by the HBS PRIDE Club. We accept everyone in... View Details

20 Jan 2016
Research & Ideas

Maybe Uber isn't God's Gift to Mankind

Uber and its ilk, but then spells out various ways consumers might be negatively affected by the business practices of transportation network companies (or TNCs). IS UBER DRIVING UP YOUR CAR INSURANCE RATES? Regarding View Details

Keywords: by Carmen Nobel; Transportation; Insurance

17 Mar 2011
Research & Ideas

Harvard Business School Faculty Comment on Crisis in Japan

As Japan continues to come to grips with the devastating toll exacted by the earthquake within its borders, the aftershocks are just beginning to be felt within the global economy. Here, several Harvard Business School faculty members View Details

Keywords: Re: Multiple Faculty

October 2014
Case

Mothercare, 2014

By: John R. Wells and Galen Danskin

In early 2014, Mothercare was the UK's leading retailer of mother-and-baby products. In fiscal 2013, it generated £341 million in revenues from its 255 UK stores and £128 million online, and was more than three times the size of its next biggest competitor, Mama and... View Details

Keywords: Retail; Turnaround; Strategy; Strategic Planning; Retail Industry; United Kingdom