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  • 2020
  • Book

Experimentation Works: The Surprising Power of Business Experiments

By: Stefan Thomke
Don’t fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition,... View Details
Keywords: Experimentation; Experiments; Market Research; Innovation and Invention; Innovation and Management; Customers; Research
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  • Research Summary

Organizational and Business Experimentation

By: Stefan H. Thomke
Please contact Professor Thomke for the most current description of his research on managing automotive development and/or copies of research articles (published and working papers).

 View Details
  • Research Summary

Managing Experimentation, Prototyping and Learning in R&D/Innovation

By: Stefan H. Thomke
Please contact Professor Thomke for the most current description of his research on experimentation strategies and/or copies of research articles (published and working papers). View Details
  • Research Summary

Customer Experience Design

By: Stefan H. Thomke
Please contact Professor Thomke for the most current description of his research on simulation and R&D performance and/or copies of research articles (published and working papers). View Details
  • 18 Jun 2024
  • Research & Ideas

Industrial Decarbonization: Confronting the Hard Challenges of Cement

Cities like Cairo; Chongqing, China; Delhi; and Kinshasa, Congo are experiencing population explosions accompanied by unprecedented demand for homes, offices, factories, and infrastructure. In the United States, the Biden Administration’s policy-driven infrastructure... View Details
Keywords: by by Janelle Conaway; Green Technology; Energy; Industrial Products; Manufacturing
  • 30 Oct 2018
  • First Look

New Research and Ideas, October 30, 2018

in data. ML methods also address several issues raised by scholars pertinent to the norms of empirical research in the fields of strategy and management (such as “p-hacking” and confounding local effects with global effects). We provide a... View Details
Keywords: Dina Gerdeman
  • 19 Jun 2018
  • First Look

New Research and Ideas, June 19, 2018

investors, could provide this commitment mechanism. Common ownership of competitors within industries and long-time horizons in ownership of shares are key characteristics for investors that could act as stewards of the commons. Social pressure fueled View Details
Keywords: Dina Gerdeman
  • 19 Apr 2016
  • First Look

April 19, 2016

is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’ preexisting fondness for brands and are the same... View Details
Keywords: Sean Silverthorne
  • 02 Aug 2020
  • What Do You Think?

Is the 'Experimentation Organization' Becoming the Competitive Gold Standard?

level. Their work has been both influenced by and reported recently by several academics. Harvard Business School professors Michael Luca and Max Bazerman track experimentation in decision-making back to the... View Details
Keywords: by James Heskett; Technology
  • 22 May 2018
  • First Look

New Research and Ideas, May 22, 2018

exit, output, and R&D. Taxing the continued operation of incumbents can lead to sizable gains (of the order of 1.4% improvement in welfare) by encouraging exit of less productive firms and freeing up skilled labor to be used for... View Details
Keywords: Dina Gerdeman
  • 08 May 2012
  • First Look

First Look: May 8

supported this prediction. Auxiliary analyses suggest that contrast effects and non-random scheduling of interviews are unlikely alternative explanations. Six Myths of Product Development Authors:Stefan Thomke and Donald Reinertsen... View Details
Keywords: Carmen Nobel
  • Article

Act Like a Scientist: Great Leaders Challenge Assumptions, Run Experiments, and Follow the Evidence

By: Stefan Thomke and Gary W. Loveman
Though they’ve been warned for decades about the dangers of overrelying on gut instinct and personal experience, managers keep failing to critically examine—much less challenge—the ideas their decisions are based on. To correct this problem they need to think and act... View Details
Keywords: Innovation and Management; Decision Making; Science; Leadership Style
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  • 19 Dec 2023
  • Research & Ideas

15 Podcast Episodes That Grabbed Listeners in 2023

Bühler Group, Stefan Scheiber is mapping a courageous plan to combat food waste and climate change. Ranjay Gulati hears from Scheiber about how he challenges his own company, its customers, and himself to face sustainability problems... View Details
Keywords: by Danielle Kost
  • 29 May 2001
  • Research & Ideas

Genomics: Can We Start Making Money Now?

drugs, and will they be less expensive?' My answer is, 'I don't know, and probably not.' Lechleiter was one of several panelists to discuss, "Breaking the Genetic Code: The Business of Life Science in the 21st Century" at the 2001 Global Alumni Conference,... View Details
Keywords: by Sean Silverthorne
  • 03 Jul 2018
  • First Look

New Research and Ideas, July 3, 2018

link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54665 forthcoming R&D Management An Exploratory Study of Product Development in Emerging Economies: Evidence from Medical Device Testing in India By: Gupta, Budhaditya, and Stefan... View Details
Keywords: Dina Gerdeman
  • 26 Jan 2009
  • Research & Ideas

Where is Home for the Global Firm?

costs," he continues, "while readily identifiable and daunting, must be compared with the potentially large benefits created by managerial specialization and the ability to access differentiated resources easily." In the following... View Details
Keywords: by Martha Lagace
  • 10 Sep 2007
  • Research & Ideas

High Note: Managing the Medici String Quartet

several members of the quartet. Time spent rehearsing was time not spent performing and recording. They did eventually record the entire string quartet cycle on Nimbus. Folks who are able to play the way these guys play can get lots of gigs and are paid good rates... View Details
Keywords: by Martha Lagace; Music
  • December 2023
  • Article

Advances in Power-to-Gas Technologies: Cost and Conversion Efficiency

By: Gunther Glenk, Philip Holler and Stefan Reichelstein
Widespread adoption of hydrogen as an energy carrier is widely believed to require continued advances in Power-to-Gas (PtG) technologies. Here we provide a comprehensive assessment of the dynamics of system prices and conversion efficiency for three currently prevalent... View Details
Keywords: Clean Technology; Green Hydrogen; Carbon Emissions; Decarbonization; Learning By Doing; Environment; Energy; Environmental Accounting; Environmental Management; Sustainable Cities; Cost Accounting; Innovation and Management; Technology Adoption; Energy Policy; Engineering; Green Technology; Energy Industry; Utilities Industry; Industrial Products Industry; Manufacturing Industry; Transportation Industry; North America; South America; Africa; Europe; Asia
Related
  • Research Summary

Automotive Product Development

At present, my primary research focus is studying product development in the auto industry. I am working with Stefan Thomke (HBS) and Takahiro Fujimoto (University of Tokyo) on the 4th Round of the Global Automotive Development Study. The first round of this... View Details

  • 31 Jul 2014
  • Research & Ideas

A Scholarly Crowd Explores Crowdsourcing

Carliss Baldwin, and Stefan Thomke of HBS, Eric von Hippel of MIT, and Benjamin Mako Hill of University of Washington, in coordination with HBS Digital Initiative. View Details
Keywords: by Sean Silverthorne

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