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Show Results For
- All HBS Web
(270)
- News (62)
- Research (138)
- Events (2)
- Multimedia (1)
- Faculty Publications (92)
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- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
some of those consumer eyeballs. In "Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing," forthcoming in Marketing Science, Teixeira and coauthors Michel Wedel of... View Details
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
former MTV VJ) Sian-Pierre Regis, founder of the online publication Swagger and a frequent pop culture contributor to CNN Headline News and Men’s Journal; Michelle Goldman, a partner at the venture capital firm Ignition Partners, who sits... View Details
- 27 Jul 2020
- Book
Reflection: The Pause That Brings Peace and Productivity
reflection, including Meditations by Roman Emperor Marcus Aurelius, Spiritual Exercises by Jesuit order founder Ignatius Loyola, Essays by philosopher View Details
Keywords: by Dina Gerdeman
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
Marketing Research, "Emotion-Induced Engagement in Internet Video Ads," coauthored by Teixeira and fellow researchers Michel Wedel of the University of Maryland and Rik Pieters of Tilburg University.) The... View Details
- 05 Feb 2018
- What Do You Think?
Should Companies Disclose Employee Compensation?
would avoid a "one size fits all" approach to the practice of making compensation known. These are the views put forth by participants in this month's discussion of transparency in compensation. Disclosing pay ranges vs.... View Details
- 30 Nov 2007
- What Do You Think?
What Is Management’s Role in Innovation?
Summing Up Can creativity and innovation be managed? Judging from responses to questions posed by practitioner panelists at a recent colloquium on "Creativity, Entrepreneurship, and Organizations of the Future" at Harvard... View Details
Keywords: by Jim Heskett
- July 2011
- Case
Shifting the Diversity Climate: The Sodexo Solution
By: David A. Thomas and Stephanie J. Creary
This case profiles the evolution of Sodexo's diversity initiative. Diversity became a key priority for Sodexo, North America in 2001 after a class-action lawsuit was filed and certified in Washington, D.C. against Sodexo Marriot Services, Inc., the food services... View Details
Keywords: Diversity; Business Strategy; Globalization; Management Teams; Gender; Race; Ethnicity; Age; Food and Beverage Industry; North America; Washington (state, US)
Thomas, David A., and Stephanie J. Creary. "Shifting the Diversity Climate: The Sodexo Solution." Harvard Business School Case 412-020, July 2011.
- 14 Apr 2014
- Research & Ideas
Difficulties for Women Bridging Racial, Generational, and Global Divides
commonplace, she said, but it's a false dichotomy because "we are all raced, and we are all gendered." Giddings talked of "racist, classist vitriol" in writings by renowned nineteenth-century feminists Susan B. Anthony and Elizabeth Cady... View Details
Keywords: by Carmen Nobel
- January 2020 (Revised July 2020)
- Case
BlackRock: Linking Purpose to Profit
By: Aiyesha Dey
The case revolves around the actions that Barbara Novick, co-founder and Vice-Chair of Blackrock, and Michelle Edkins, Global Head of Investment Stewardship, would need to take in response to the controversial CEO letters from Laurence (Larry) Fink, Chairman and CEO of... View Details
Keywords: Boards Of Directors; Institutional Investors; Disclosure; Transparency; Corporate Purpose; Corporate Profits; ESG; ESG Disclosure Metrics; Corporate Sustainability; Engagement Strategy Of Institutions; Stewardship Role Of Institutions; BlackRock; Corporate Governance; Governing and Advisory Boards; Institutional Investing; Accounting; Corporate Disclosure; Mission and Purpose; Profit; Environmental Sustainability; Climate Change; Diversity; Corporate Accountability; Financial Services Industry; United States
Deshpandé, Rohit, Aiyesha Dey, and George Serafeim. "BlackRock: Linking Purpose to Profit." Harvard Business School Case 120-042, January 2020. (Revised July 2020.)
- 02 Dec 2010
- What Do You Think?
Making Right Choices: Art or Science?
that don't turn out the way that we intend." Reminding us of the importance of personal makeup, Michelle commented, "Indeed, we are our choices!" Stephen Basikoti concluded that "Choosing cannot be boxed . All we can... View Details
Keywords: by Jim Heskett
- February 2014
- Teaching Note
Advising Families on Estate Planning
By: Robert C. Pozen
Sean Warrick is an estate planning adviser at Hellwig & Macon. He is preparing for meetings with two clients. His first clients are Peggy and David Bartley, a professional married couple of moderate wealth. His second clients are Ray and Michelle Polanski, a couple... View Details
- January 2014 (Revised June 2014)
- Case
Advising Families on Estate Planning
By: Robert C. Pozen and Lucas W. Goodman
Sean Warrick is an estate planning adviser at Hellwig & Macon. He is preparing for meetings with two clients. His first clients are Peggy and David Bartley, a professional married couple of moderate wealth. His second clients are Ray and Michelle Polanski, a couple... View Details
Keywords: Estate Planning; Estate Tax; Gift Tax; Generation Skipping Tax; Tax Accounting; Tax Strategy; Taxes; Taxation; Retirement; United States
Pozen, Robert C., and Lucas W. Goodman. "Advising Families on Estate Planning." Harvard Business School Case 314-088, January 2014. (Revised June 2014.)
- January 2001 (Revised June 2001)
- Case
COFIDIS
An offspring of French catalog marketer 3 Suisses, and a popular sponsor of Tour de France, Cofidis sells consumer credit over the phone, defying conventional banking with a product policy and a communication strategy that perfectly fits the company's comparative... View Details
Keywords: Marketing Strategy; Internet and the Web; Marketing Communications; Competitive Advantage; Product; Credit; Financial Services Industry; France
Wathieu, Luc R. "COFIDIS." Harvard Business School Case 501-055, January 2001. (Revised June 2001.)
- 17 Aug 2010
- First Look
First Look: August 17
expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can... View Details
Keywords: Martha Lagace
- 26 Nov 2001
- Research & Ideas
Women Entrepreneurs Use Springboard for Funding
What do a health food manufacturer, an infectious-diseases specialist and a content-management expert have in common? Answer: All are women, all are entrepreneurs. And by virtue of being women and entrepreneurs they share one... View Details
Keywords: by Martha Lagace
- 03 Sep 2014
- What Do You Think?
Who Should Choose Your Boss?
the world choosing a leader for an organization is a primary responsibility of a board of directors. But others tempered that judgment with a variety of cautions. Richard Belloff made the base case by saying "The Board should choose... View Details
- 05 Mar 2008
- What Do You Think?
Where Will Management Innovation Take Us?
the possibilities. For example, Michelle Malay Carter commented, "Less management by managers is exactly the wrong thing.... It is our poor understanding and use of hierarchies that has undermined our... View Details
Keywords: by Jim Heskett
- Article
Look 'Outside the Building' for the Future of Leadership
The author discusses what she terms “outside the building” issues, such as climate change, pandemics, and racial/gender justice. These complex issues are “beyond the boundaries of single organizations.” As she writes, “I call this new leadership for the future... View Details
Keywords: Change Leadership; Advanced Leadership; Innovation; Complex Systems; Impact; Leadership; Change; Leading Change; Innovation Leadership
Kanter, Rosabeth M. "Look 'Outside the Building' for the Future of Leadership." Leader to Leader 100 (Spring 2021): 31–34.
- Teaching Interest
Overview
Ryann has extensive teaching experience in varied instructional settings. She was appointed the Qualitative Advisor for the Harvard University Sociology Department senior thesis writers in 2015-2016, and supervised two senior thesis writers in prior years. She served... View Details
- January 2005 (Revised August 2006)
- Case
Lean Forward Media
By: Teresa M. Amabile and Victoria Winston
Jeff Norton and Michelle Crames, the co-founders of Lean Forward Media, face several options for producing the world's first interactive DVD film for children. Their vision is to build a company whose products simultaneously entertain children, engage them actively in... View Details
Keywords: Decision Choices and Conditions; Early Childhood Education; Games, Gaming, and Gambling; Entrepreneurship; Venture Capital; Management Practices and Processes; Risk Management; Partners and Partnerships; Opportunities; Creativity
Amabile, Teresa M., and Victoria Winston. "Lean Forward Media." Harvard Business School Case 805-063, January 2005. (Revised August 2006.)