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    • All HBS Web  (336)
      • Faculty Publications  (92)

      by Geoffrey Jones and Rachael ComunaleRemove by Geoffrey Jones and Rachael Comunale →

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      • August 2020 (Revised November 2022)
      • Case

      George Soros: The Stateless Statesman

      By: Geoffrey Jones and Wendy Ying
      This case traces the business career and philanthropic activities of George Soros. The Hungarian-born Soros made a fortune as a hedge fund investor after establishing Quantum Fund on the tax haven island of Curaçao in the Netherlands Antilles in 1973 where he was... View Details
      Keywords: Hedge Fund; Philanthropy; Populism; Finance; Philanthropy and Charitable Giving; Political Elections; Personal Development and Career; Leadership Style; Financial Services Industry; Europe; Hungary; United Kingdom; North and Central America; United States
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      Jones, Geoffrey, and Wendy Ying. "George Soros: The Stateless Statesman." Harvard Business School Case 321-012, August 2020. (Revised November 2022.)
      • July 2020 (Revised September 2021)
      • Case

      Mr. Five Percent: Calouste Gulbenkian and the Origins of Global Oil

      By: Geoffrey Jones and Yazeed Al-Rashed
      This case describes the business career of Calouste Gulbenkian, a skilled intermediary who was able to secure 5 percent of a vast oil concession covering much of the Middle East that was signed in 1928. Gulbenkian was an ethnic Armenian born in the Ottoman Empire,... View Details
      Keywords: Oil; Globalization; Energy Sources; History; Biography; Energy Industry; Turkey; Central Asia; Middle East
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      Jones, Geoffrey, and Yazeed Al-Rashed. "Mr. Five Percent: Calouste Gulbenkian and the Origins of Global Oil." Harvard Business School Case 321-003, July 2020. (Revised September 2021.)
      • 2020
      • Chapter

      Business, Ethics and Institutions. The Evolution of Turkish Capitalism in a Comparative Perspective

      By: Asli M. Colpan and Geoffrey Jones
      This chapter offers a survey of the evolution of Turkish capitalism from the 19th century Ottoman Empire until the present day. It shows that Turkish business over the last century and a half was shaped in an institutional context similar to those in many developing... View Details
      Keywords: Business Groups; Capitalism; Entrepreneurship; Ethics; Government and Politics; History; Religion; Business History; Turkey; Central Asia; Middle East
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      Colpan, Asli M., and Geoffrey Jones. "Business, Ethics and Institutions. The Evolution of Turkish Capitalism in a Comparative Perspective." Chap. 1 in Business, Ethics and Institutions: The Evolution of Turkish Capitalism in Global Perspectives, edited by Asli M. Colpan and Geoffrey Jones, 3–22. New York: Routledge, 2020.
      • Article

      Organizational Innovation in the Multinational Enterprise: Internalization Theory and Business History

      By: Teresa da Silva Lopes, Mark Casson and Geoffrey Jones
      This article engages in a methodological experiment by using historical evidence to challenge a common misperception about internalization theory. The theory has often been criticized for maintaining that it assumes a hierarchically organized MNE based on knowledge... View Details
      Keywords: Internalization; Multinational Strategy; Business History; Organization And Management Theory; Globalization; Entrepreneurship; Governance; History; Organizations; Theory; Africa; Asia; Europe; Latin America; North and Central America
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      da Silva Lopes, Teresa, Mark Casson, and Geoffrey Jones. "Organizational Innovation in the Multinational Enterprise: Internalization Theory and Business History." Journal of International Business Studies 50, no. 8 (October 2019): 1338–1358.
      • 2019
      • Chapter

      Origins and Development of Global Business

      By: Geoffrey Jones
      This chapter explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. Emerging out of the industrialized Western economies, global firms created and co-created markets and ecosystems through their... View Details
      Keywords: Global Business; Multinational; Globalization; Business History; Strategy; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania
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      Jones, Geoffrey. "Origins and Development of Global Business." Chap. 2 in The Routledge Companion to the Makers of Global Business, edited by Teresa da Silva Lopes, Christina Lubinski, and Heidi J.S. Tworek, 17–34. New York: Routledge, 2019.
      • 2019
      • Chapter

      The Great Divergence and the Great Convergence

      By: Geoffrey Jones
      This chapter provides a new lens to the extensive debate among economists and economic historians concerning why the West grew rich and the rest of the world lagged behind as modern industrialization took hold in the 19th century. The literature has focused heavily on... View Details
      Keywords: Globalization; Growth and Development; History; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania
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      Jones, Geoffrey. "The Great Divergence and the Great Convergence." Chap. 37 in The Routledge Companion to the Makers of Global Business, edited by Teresa da Silva Lopes, Christina Lubinski, and Heidi J.S. Tworek, 578–592. New York: Routledge, 2019.
      • July 2019 (Revised November 2022)
      • Case

      Momofuku Ando and the Globalization of Noodles

      By: Geoffrey Jones and Megumi Takada
      This case examines the entrepreneurial career of Momofuku Ando, the Taiwanese-born Japanese entrepreneur who pioneered instant boodles with his Chicken Ramen (1958) and Cup Noodle (1971) products. It begins by reviewing his many previous unsuccessful ventures,... View Details
      Keywords: Entrepreneurship; Personal Development and Career; Failure; Success; Globalization; Corporate Social Responsibility and Impact; Food and Beverage Industry; Japan
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      Jones, Geoffrey, and Megumi Takada. "Momofuku Ando and the Globalization of Noodles." Harvard Business School Case 320-006, July 2019. (Revised November 2022.)
      • 2019
      • Chapter

      International Business and Emerging Markets in Historical Perspective

      By: Geoffrey Jones
      This chapter examines international business in emerging markets over the long run. It shows how the strategies of Western multinationals evolved over time. In the first era of globalization in the 19th century, Western firms sought access to resources, and they faced... View Details
      Keywords: Emerging Markets; Business History; Multinational Firms and Management; Globalization
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      Jones, Geoffrey. "International Business and Emerging Markets in Historical Perspective." Chap. 3 in The Oxford Handbook of Management in Emerging Markets, edited by Robert Grosse and Klaus E. Meyer, 55–76. Oxford, UK: Oxford University Press, 2019.
      • Article

      Oral History and the Business History of Emerging Markets

      By: Geoffrey Jones and Rachael Comunale
      This article highlights the benefits that rigorous use of oral history can offer to research on the contemporary business history of emerging markets. Oral history can help fill some of the major information voids arising from the absence of a strong tradition of... View Details
      Keywords: Oral History; Corruption; Business History; Emerging Markets; Entrepreneurship; Globalization; Business and Government Relations; Government and Politics; Asia; Africa; Latin America
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      Jones, Geoffrey, and Rachael Comunale. "Oral History and the Business History of Emerging Markets." Enterprise & Society 20, no. 1 (March 2019): 19–32.
      • 2018
      • Working Paper

      Oral History and Writing the Business History of Emerging Markets

      By: Geoffrey Jones and Rachael Comunale
      This working paper highlights the benefits that rigorous use of oral history can offer to research on the contemporary business history of emerging markets. Oral history can help fill some of the major information voids arising from the absence of a strong tradition of... View Details
      Keywords: Oral History; Business History; Research; Emerging Markets
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      Jones, Geoffrey, and Rachael Comunale. "Oral History and Writing the Business History of Emerging Markets." Harvard Business School Working Paper, No. 19-056, November 2018.
      • Article

      Business, Governments and Political Risk in South Asia and Latin America since 1970

      By: G. Jones and Rachael Comunale
      This article contributes to the literature on political risk in business and economic history by examining both new perspectives (risk encountered by companies domestically, rather than risk for foreign investors) and new settings (emerging markets economies in Latin... View Details
      Keywords: Political Risk; Emerging Market; Bribery; Business & Government Relations; Turbulence; Violence; Risk and Uncertainty; Emerging Markets; Crime and Corruption; Business and Government Relations; Business History; India; Latin America
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      Jones, G., and Rachael Comunale. "Business, Governments and Political Risk in South Asia and Latin America since 1970." Australian Economic History Review 58, no. 3 (November 2018): 233–264.
      • 2018
      • Working Paper

      Sustainability and Green Business in Latin America During Globalization Waves

      By: Geoffrey Jones
      This working paper examines the impact of modern business enterprise on the natural environment of Latin America during the globalization waves between the 19th century and the present day. It argues that although global capitalism created much wealth for the region,... View Details
      Keywords: Globalization; Natural Environment; Outcome or Result; Business History; Pollutants; Environmental Sustainability; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Latin America
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      Jones, Geoffrey. "Sustainability and Green Business in Latin America During Globalization Waves." Harvard Business School Working Paper, No. 19-009, August 2018.
      • June 2018 (Revised July 2023)
      • Case

      John Chambers, Cisco, and China: Upgrading a Golden Shield

      By: Geoffrey Jones and Emily Grandjean
      This case examines the role of Cisco led by John Chambers in facilitating web filtering in China. It begins by tracing the origins of Cisco as a pioneer of networking equipment. John Chambers, who had worked as a sales manager at IBM and Wang Laboratories, joined Cisco... View Details
      Keywords: Cisco; Internet and the Web; Governance Controls; Ethics; Rights; Corporate Social Responsibility and Impact; Technology Industry; China
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      Jones, Geoffrey, and Emily Grandjean. "John Chambers, Cisco, and China: Upgrading a Golden Shield." Harvard Business School Case 318-158, June 2018. (Revised July 2023.)
      • 2018
      • Working Paper

      Business, Governments and Political Risk in South Asia and Latin America since 1970

      By: Geoffrey Jones and Rachael Comunale
      This working paper provides a new perspective on how businesses have responded to political risk in South Asia and Latin America over the last half century. The existing business history literature on political risk is focused on the experiences of Western... View Details
      Keywords: Business and Government Relations; Risk Management; Government and Politics; Business History; South Asia; Latin America
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      Jones, Geoffrey, and Rachael Comunale. "Business, Governments and Political Risk in South Asia and Latin America since 1970." Harvard Business School Working Paper, No. 18-102, May 2018.
      • April 2018 (Revised October 2023)
      • Case

      Coco Chanel: From Fashion Icon to Nazi Agent

      By: Geoffrey Jones and Emily Grandjean
      This case describes the career of the iconic French fashion designer Coco Chanel who created a transformational business during the first half of the 20th century. Beginning in her early adulthood, Chanel leveraged relationships with acquaintances, friends, and... View Details
      Keywords: Business History; Biography; Entrepreneurship; Relationships; Brands and Branding; Ethics; Apparel and Accessories Industry; Apparel and Accessories Industry
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      Jones, Geoffrey, and Emily Grandjean. "Coco Chanel: From Fashion Icon to Nazi Agent." Harvard Business School Case 318-139, April 2018. (Revised October 2023.)
      • December 2017
      • Teaching Plan

      Boris Berezovsky, Vladimir Putin and the Russian Oligarchs

      By: Geoffrey Jones and Rachael Comunale
      Teaching Note for HBS No. 317-005. View Details
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      Jones, Geoffrey, and Rachael Comunale. "Boris Berezovsky, Vladimir Putin and the Russian Oligarchs." Harvard Business School Teaching Plan 318-092, December 2017.
      • 2017
      • Working Paper

      Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

      By: Geoffrey Jones and Emily Grandjean
      This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other... View Details
      Keywords: Product Launch; Failure; Problems and Challenges; Complexity; Governing Rules, Regulations, and Reforms; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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      Jones, Geoffrey, and Emily Grandjean. "Creating the Market for Organic Wine: Sulfites, Certification, and Green Values." Harvard Business School Working Paper, No. 18-048, December 2017.
      • November 2017
      • Article

      Overcoming Institutional Voids: A Reputation-Based View of Long Run Survival

      By: Cheng Gao, Tiona Zuzul, Geoffrey Jones and Tarun Khanna
      Emerging markets are characterized by underdeveloped institutions and frequent environmental shifts. Yet they also contain many firms that have survived over generations. How are firms in weak institutional environments able to persist over time? Motivated by 69... View Details
      Keywords: Institutional Voids; Intangible Resources; Emerging Markets; Reputation; Business History
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      Gao, Cheng, Tiona Zuzul, Geoffrey Jones, and Tarun Khanna. "Overcoming Institutional Voids: A Reputation-Based View of Long Run Survival." Strategic Management Journal 38, no. 11 (November 2017): 2147–2167. (Video Abstract.)
      • 2017
      • Working Paper

      International Business and Emerging Markets: A Long-Run Perspective

      By: Geoffrey Jones
      This working paper explores long-run patterns in the strategies of international business in developing countries. There was a massive wave of Western multinational investment in the developing world during the first wave of globalization before the 1920s. The... View Details
      Keywords: Multinational Firms and Management; Developing Countries and Economies; History; Emerging Markets; Problems and Challenges
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      Jones, Geoffrey. "International Business and Emerging Markets: A Long-Run Perspective." Harvard Business School Working Paper, No. 18-020, September 2017.
      • Fall 2017
      • Article

      The Alternative Business History: Business in Emerging Markets

      By: Gareth Austin, Carlos Davila and Geoffrey Jones
      This article suggests that the business history of emerging markets should be seen as an alternative business history rather than merely adding new settings to explore established core debates. The discipline of business history evolved around the corporate strategies... View Details
      Keywords: Globalization; History; Philanthropy and Charitable Giving; Developing Countries and Economies; Business History; Asia; Latin America; Africa
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      Austin, Gareth, Carlos Davila, and Geoffrey Jones. "The Alternative Business History: Business in Emerging Markets." Special Issue on Methodologies. Business History Review 91, no. 3 (Fall 2017): 537–569.
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