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- All HBS Web (54)
- Faculty Publications (24)
Show Results For
- All HBS Web (54)
- Faculty Publications (24)
- 11 Jan 2021
- Research & Ideas
Is A/B Testing Effective? Evidence from 35,000 Startups
with Sharique Hasan and Aaron Chatterji of Duke University’s Fuqua School of Business, examined 35,262 high-tech startups founded globally between 2008 and 2013. They detailed their results in the working... View Details
Keywords: by Kristen Senz
- 23 Aug 2019
- Sharpening Your Skills
Has the Corporate Mission Just Been Disrupted?
their “agency” at every level will be in the best position to create change. Corporate social responsibility in action Activist CEOs Are Rising Up—and Their Customers Are Listening Are product sales affected by the CEO's stance on... View Details
- 21 Apr 2015
- First Look
First Look: April 21
associated movement, and examines the motives of the actors involved. The book posits integrated reporting as a key mechanism by which companies can ensure their own long-term sustainability by contributing... View Details
Keywords: Carmen Nobel & Sean Silverthorne
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
experts to discuss how researchers can impact a broader audience, by lending their scientific expertise to pressing social issues, current events, and public debates. The landmark Brown v. Board of Education case, in which the Supreme... View Details
Keywords: Carmen Nobel
- March 2017 (Revised June 2019)
- Case
CEO Activism (A)
By: Michael W. Toffel, Aaron K. Chatterji and Julia Kelley
This case introduces CEO activism, a phenomenon in which business leaders engage in political or social issues that do not relate directly to their companies. The case uses several examples to describe why business leaders are engaging in CEO activism and the potential... View Details
Keywords: Leadership & Corporate Accountability; Environmental And Social Sustainability; Environment; Climate Change; Gender Equality; Communication Strategy; Moral Sensibility; Values and Beliefs; Leadership; Law; Rights; Risk Management; Media; Corporate Social Responsibility and Impact; Religion; Expansion; Strategy; Social Issues; Consumer Products Industry; Electronics Industry; Technology Industry; United States; Indiana; North Carolina
Toffel, Michael W., Aaron K. Chatterji, and Julia Kelley. "CEO Activism (A)." Harvard Business School Case 617-001, March 2017. (Revised June 2019.)
- April 3, 2016
- Guest Column
The Power of C.E.O. Activism: How Politically Outspoken Executives Sway Public (and Consumer) Opinion
By: Aaron K. Chatterji and Michael W. Toffel
Some CEOs are making news by taking public stances on controversial social issues largely unrelated to their core business. This article summarizes the insights from our research paper that shows that such "CEO activism" can influence public opinion and consumer... View Details
Keywords: Leadership & Corporate Accountability; Non-market Strategy; Corporate Social Responsibility; Politics; Political Influence; Political Strategy; Political Risk; Equity; Gender; Climate Change; Communication Strategy; Law; Leadership; Brands and Branding; Media; Problems and Challenges; Civil Society or Community; Social Issues; Public Opinion; United States; Georgia (state, US); North Carolina; Indiana; Indianapolis
Chatterji, Aaron K., and Michael W. Toffel. "The Power of C.E.O. Activism: How Politically Outspoken Executives Sway Public (and Consumer) Opinion." Grey Matter. New York Times (April 3, 2016), SR10.
- Article
Divided We Lead: CEO Activism Has Entered the Mainstream
By: Aaron K. Chatterji and Michael W. Toffel
Leaders in all sectors, from business to sports to education, are increasingly wading into controversial political and social issues. Based on interviews with leaders who have made activism part of their core activities, we found that they feel compelled to address... View Details
Chatterji, Aaron K., and Michael W. Toffel. "Divided We Lead: CEO Activism Has Entered the Mainstream." Special Issue on HBR Big Idea: Leadership in a Hot-Button World. Harvard Business Review (website) (March–April 2018).
- Web
Accounting & Management Awards & Honors - Faculty & Research
category for “Ant Financial (A)” with Feng Zhu, Ying Zhang, Anthony K. Woo, and Nancy Hua Dai (HBS Case 617-060). George Serafeim : Winner of the 2021 Richard A. Crowell Memorial Award, First Prize, from PanAgora Asset Management’s... View Details
- Other Article
Sidestepping Some of the Partisan Debate: An Interview with Max Stier
By: Aaron K. Chatterji and Michael W. Toffel
Whereas some organizational leaders are engaging in CEO activism by speaking out on social and political issues not directly related to their bottom line, some leaders want to avoid doing so. Some, in fact, hold neutrality as a core component of their strategy. But... View Details
Chatterji, Aaron K., and Michael W. Toffel. "Sidestepping Some of the Partisan Debate: An Interview with Max Stier." Special Issue on HBR Big Idea: Leadership in a Hot-Button World. Harvard Business Review (website) (March–April 2018).
- September 2022
- Article
Experimentation and Start-up Performance: Evidence from A/B Testing
By: Rembrand Koning, Sharique Hasan and Aaron Chatterji
Recent scholarship has argued that experimentation should be the organizing principle for entrepreneurial strategy. Experimentation leads to organizational learning, which drives improvements in firm performance. We investigate this proposition by exploiting the... View Details
Keywords: Experimentation; A/B Testing; Data-driven Decision-making; Organizational Learning; Entrepreneurship; Strategy; Business Startups; Learning; Performance; Decision Making
Koning, Rembrand, Sharique Hasan, and Aaron Chatterji. "Experimentation and Start-up Performance: Evidence from A/B Testing." Management Science 68, no. 9 (September 2022): 6434–6453.
- September 2010
- Article
How Firms Respond to Being Rated
By: Aaron K. Chatterji and Michael W. Toffel
While many rating systems seek to help buyers overcome information asymmetries when making purchasing decisions, we investigate how these ratings also influence the companies being rated. We hypothesize that ratings are particularly likely to spur responses from firms... View Details
Keywords: System; Information; Decisions; Cost; Opportunities; Performance; Business and Stakeholder Relations; Economics; Theory; System Shocks; Rank and Position
Chatterji, Aaron K., and Michael W. Toffel. "How Firms Respond to Being Rated." Strategic Management Journal 31, no. 9 (September 2010): 917–945. (Lead article.)
- Article
The Right and Wrong Way to Do ‘CEO Activism’
By: Aaron K Chatterji and Michael W. Toffel
CEO activism—where leaders take public stands on controversial social and political issues that aren’t related to their company’s bottom line—has become increasingly common. CEO activism has attracted favorable media attention, but has also resulted in backlash and... View Details
Chatterji, Aaron K., and Michael W. Toffel. "The Right and Wrong Way to Do ‘CEO Activism’." Wall Street Journal (February 22, 2019).
- January–February 2018
- Article
The New CEO Activists
By: Aaron K Chatterji and Michael W. Toffel
Though corporations have been lobbying the government and making campaign donations for a long time now, in recent years a dramatic new trend has emerged in U.S. politics: CEOs are taking very public stands on thorny political issues that have nothing to do with their... View Details
Keywords: Government Policy; Rights; Leadership & Corporate Accountability; Sustainability; Leadership; Corporate Accountability; Policy; Social Issues; Communication Intention and Meaning; United States
Chatterji, Aaron K., and Michael W. Toffel. "The New CEO Activists." Harvard Business Review 96, no. 1 (January–February 2018): 78–89. (Winner of the 2019 HBR Warren Bennis Prize as best 2018 HBR article on leadership. Featured in the HBR Ideacast podcast and an HBR Webinar.)
- 2020
- Working Paper
Digital Experimentation and Startup Performance: Evidence from A/B Testing
By: Rembrand Koning, Sharique Hasan and Aaron Chatterji
Recent work argues that experimentation is the appropriate framework for entrepreneurial strategy. We investigate this proposition by exploiting the time-varying adoption of A/B testing technology, which has drastically reduced the cost of experimentally testing... View Details
Keywords: Experimentation; A/B Testing; Data-driven Decision-making; Entrepreneurship; Strategy; Business Startups; Information Technology; Performance
Koning, Rembrand, Sharique Hasan, and Aaron Chatterji. "Digital Experimentation and Startup Performance: Evidence from A/B Testing." Harvard Business School Working Paper, No. 20-018, August 2019. (Revised September 2020. SSRN Working Paper Series, No. 3440291, August 2019)
- Web
Technology & Operations Management Awards & Honors - Faculty & Research
C. Edmondson : Awarded the 2024 Medal for Distinguished Service by the Teachers College at Columbia University. Kris Johnson Ferreira : "Warnings and Endorsements: Improving Human-AI Collaboration Under Covariate Shift" with Matthew... View Details
- 07 Jul 2009
- First Look
First Look: July 7
Firms Respond to Being Rated Authors:Aaron K. Chatterji and Michael W. Toffel Publication:Strategic Management Journal (forthcoming) Abstract While many rating systems seek to help buyers overcome... View Details
Keywords: Martha Lagace
- 22 Jun 2010
- First Look
First Look: June 22
advertising market—one that suffers quite a different set of problems. Display advertising systems place ads-typically, rectangular "banners"—on the majority of popular web sites. Though display ads are widespread, they are also troubled—ignored View Details
Keywords: Martha Lagace
- October 22, 2012
- Article
What Green Rankings Don't Tell You
By: Aaron K. Chatterji and Michael W. Toffel
Chatterji, Aaron K., and Michael W. Toffel. "What Green Rankings Don't Tell You." Daily Beast (October 22, 2012).
- 28 May 2008
- First Look
First Look: May 28, 2008
the paper: http://www.hbs.edu/research/pdf/08-096.pdf Shamed and Able: How Firms Respond to Being Rated (Revised May 2008) Authors:Aaron K. Chatterji and Michael W. Toffel Abstract We examine how firms... View Details
Keywords: Martha Lagace
- June 18, 2020
- Article
What CEOs Still Haven't Said about Race and Policing
By: Aaron K. Chatterji and Michael W. Toffel
While many CEOs have spoken out to share their thoughts on race and police misconduct in America, they have yet to advocate for policy solutions for police reform, focusing instead on their own corporate and personal values. But lasting change must also involve ... View Details
Keywords: Activism; CEO; Political Issues; Political Leadership; Racial Tensions; Racism; Leadership; Race; Communication; Government and Politics; Law; Organizational Culture; United States
Chatterji, Aaron K., and Michael W. Toffel. "What CEOs Still Haven't Said about Race and Policing." Harvard Business Review (website) (June 18, 2020).