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  • October 1994 (Revised August 2006)
  • Case

Sport Obermeyer Ltd.

By: Janice H. Hammond and Ananth Raman
The case describes operations at a skiwear design and merchandising company and its supply partner. Introduces production planning for short-life-cycle products with uncertain demand and allows students to analyze a reduced version of the company's production planning... View Details
Keywords: Product; Supply Chain; Demand and Consumers; Production; Planning; Globalized Markets and Industries; Forecasting and Prediction; Industry Growth; Sports Industry; Sports Industry; United States; Hong Kong
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Hammond, Janice H., and Ananth Raman. "Sport Obermeyer Ltd." Harvard Business School Case 695-022, October 1994. (Revised August 2006.)
  • December 1998
  • Background Note

Note on Dedicated Sports Stadium Revenues

By: Stephen A. Greyser and Kirk A. Goldman
An overview of the rapid growth of stadium development in professional sports in the 1990s. The range of special stadium revenue streams is described along with specific examples of stadiums for the Washington Redskins and Carolina Panthers. View Details
Keywords: Budgets and Budgeting; Development Economics; Decisions; Growth and Development; Revenue; Sports; Buildings and Facilities; Sports Industry; District of Columbia; North Carolina
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Greyser, Stephen A., and Kirk A. Goldman. "Note on Dedicated Sports Stadium Revenues." Harvard Business School Background Note 599-026, December 1998.
  • 17 Jul 2016
  • Working Paper Summaries

More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors

Keywords: by Ragnar Lund and Stephen A. Greyser; Sports
  • February 2010
  • Teaching Note

Bank of America Sports Sponsorship (TN)

By: Stephen A. Greyser and John L. Teopaco
Teaching Note for [910406]. View Details
Keywords: Sports Industry
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Greyser, Stephen A., and John L. Teopaco. "Bank of America Sports Sponsorship (TN)." Harvard Business School Teaching Note 910-420, February 2010.
  • July 2020 (Revised April 2022)
  • Case

Paris Saint-Germain: Building One of the World's Top Sports Brands

By: Anita Elberse and David Moreno Vicente
In March 2020, Nasser Al-Khelaifi, the president of French soccer club Paris Saint-Germain (‘PSG’) sees his team clinch a spot among the last eight clubs to compete in the UEFA Champions League. Established in 1970 and initially a club with only moderate success, PSG’s... View Details
Keywords: Soccer; Football; Superstars; Talent; Talent Development; General Management; Sports; Entertainment; Media; Talent and Talent Management; Globalization; Brands and Branding; Marketing; Strategy; Sports Industry; Europe
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Elberse, Anita, and David Moreno Vicente. "Paris Saint-Germain: Building One of the World's Top Sports Brands." Harvard Business School Case 521-006, July 2020. (Revised April 2022.)
  • December 1998
  • Case

John Hancock Sports Sponsorship: 1993-2000 and Beyond

By: Stephen A. Greyser and John Teopaco
Examines sports sponsorship at John Hancock through 1998 and prospectively beyond. From its early sponsorship of the legendary Boston Marathon, the company had expanded its activities substantially. It was one of the worldwide "Top Sponsor" companies of the Olympics, a... View Details
Keywords: Opportunities; Values and Beliefs; Marketing Strategy; Sports
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Greyser, Stephen A., and John Teopaco. "John Hancock Sports Sponsorship: 1993-2000 and Beyond." Harvard Business School Case 599-027, December 1998.
  • February 1999
  • Case

Sports Agents: Is There a Firm Advantage?

By: Stephen A. Greyser and Brian R. Harris
Focuses on the decision of a young tennis player on what kind of agent to have as his representative. The choice is between someone in a large sports management/marketing firm and an independent agent representing a small number of individual athletes. Outlines the... View Details
Keywords: Decision Choices and Conditions; Knowledge Management; Marketing Communications; Marketing Strategy; Organizational Structure
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Greyser, Stephen A., and Brian R. Harris. "Sports Agents: Is There a Firm Advantage?" Harvard Business School Case 599-038, February 1999.
  • 2021
  • Working Paper

MLS as a Sports Product—The Prominence of the World's Game in the U.S.

By: Stephen A. Greyser and Kenneth Cortsen
The purpose of this Working Paper is to analyze how soccer at the professional level in the U.S., with Major League Soccer as a focal point, has developed over the span of a quarter of a century. It is worthwhile to examine the growth of Major League Soccer (MLS) from... View Details
Keywords: Soccer; Major League Soccer; Sports; Growth and Development; Organizational Structure; Business Model; Sports Industry; United States
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Greyser, Stephen A., and Kenneth Cortsen. "MLS as a Sports Product—The Prominence of the World's Game in the U.S." Harvard Business School Working Paper, No. 21-111, March 2021. (Revised April 2021.)
  • December 1987
  • Case

John Hancock Financial Services: Sports Sponsorship

By: Stephen A. Greyser
Senior corporate communications executives of a major financial services firm are reviewing the company's sports sponsorship program and are considering expanding it. Hancock already is the corporate sponsor of the Boston Marathon and has the opportunity to sponsor the... View Details
Keywords: Communication Strategy; Brands and Branding; Marketing Strategy; Performance Evaluation
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Greyser, Stephen A. "John Hancock Financial Services: Sports Sponsorship." Harvard Business School Case 588-051, December 1987.
  • Article

The Business of Business Schools: Restoring a Focus on Competing to Win

By: Robert Simons
As business leaders worry about the decline of American competitiveness, business schools are responding by changing their curriculums. But are the topics and approaches taught in today's business schools part of the solution or part of the problem? In this paper, I... View Details
Keywords: Business Schools; Purpose Of Business Schools; Management Education; Business School Curriculum; Strategy Execution; U.S. Competitiveness; Capitalism; Management Profession; Innovation; Competing To Win; Integrated Corporate Reporting; Trends; Customer Focus and Relationships; Decision Making; Design; Business Education; Curriculum and Courses; Innovation and Management
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Simons, Robert. "The Business of Business Schools: Restoring a Focus on Competing to Win." Art. 2. Capitalism and Society 8, no. 1 (January 2013).
  • January 2019
  • Case

Accenture's Code of Business Ethics

By: Eugene Soltes
Leaders of Accenture’s compliance and ethics program are seeking to design a new code of business ethics for its global workforce of over 400,000 employees. The case explores the decision-making process that went into the design process and ultimately how they created... View Details
Keywords: Code Of Conduct; Compliance; Ethics; Law; Leadership; Governance Compliance
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Soltes, Eugene. "Accenture's Code of Business Ethics." Harvard Business School Case 119-049, January 2019.
  • 14 Mar 2012
  • Other Presentation

The Role of Sports in Society: Creating Shared Value

By: Michael E. Porter
This presentation draws on ideas from Professor Porter's books and articles, in particular, "Creating Shared Value" (Harvard Business Review, Jan/Feb 2011); "Strategy and Society" (Harvard Business Review, Dec 2006); "What is Strategy?" (Harvard Business Review,... View Details
Keywords: Society; Qatar; United States
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Porter, Michael E. "The Role of Sports in Society: Creating Shared Value." International Sport Security Conference, International Centre for Sport Security, Boston/Doha, United States/Qatar, March 14, 2012.
  • 2019
  • Chapter

Origins and Development of Global Business

By: Geoffrey Jones
This chapter explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. Emerging out of the industrialized Western economies, global firms created and co-created markets and ecosystems through their... View Details
Keywords: Global Business; Multinational; Globalization; Business History; Strategy; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania
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Jones, Geoffrey. "Origins and Development of Global Business." Chap. 2 in The Routledge Companion to the Makers of Global Business, edited by Teresa da Silva Lopes, Christina Lubinski, and Heidi J.S. Tworek, 17–34. New York: Routledge, 2019.
  • 24 Aug 2013
  • Panel Discussion

Global Responsibilities of Business

By: Lynn S. Paine, Wang Shi and Steve Luckzo
Keywords: Sustainability; Business Ethics; Ethics; Environmental Sustainability
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Paine, Lynn S., Wang Shi, and Steve Luckzo. "Global Responsibilities of Business." Yabuli China Entrepreneurs Forum Summer Summit, Hefei, China, August 24, 2013.
  • Article

Platform Competition: Betfair and the U.K. Market for Sports Betting

By: Ramon Casadesus-Masanell and Neil Campbell
We examine two episodes of strategic interaction in the U.K. betting industry: (i) Betfair (an entrant multi-sided platform or MSP) vs. Flutter (also an MSP) and (ii) Betfair vs. traditional bookmakers. We find that although Betfair was an underfunded second mover in... View Details
Keywords: Platform Design; Betting; Complements; Competing Business Models; Co-opetition; Entry; Multi-Sided Platforms; Design; Network Effects; Business Model; Competition; Cooperation
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Casadesus-Masanell, Ramon, and Neil Campbell. "Platform Competition: Betfair and the U.K. Market for Sports Betting." Special Issue on Platforms. Journal of Economics & Management Strategy 28, no. 1 (Spring 2019): 29–40.
  • January 2019
  • Teaching Note

Accenture's Code of Business Ethics

By: Eugene Soltes
Teaching Note for HBS No. 119-049. View Details
Keywords: Code Of Conduct; Compliance; Ethics; Governance; Law; Leadership; Governance Compliance
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Soltes, Eugene. "Accenture's Code of Business Ethics." Harvard Business School Teaching Note 119-058, January 2019.
  • March 2021
  • Case

Sky Deutschland - Bidding for Sports Rights (A)

By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers
Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details
Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Sports Industry; Sports Industry; Germany
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Oberholzer-Gee, Felix, Sascha L. Schmidt, Renate Imoberdorf, and Sebastian Koppers. "Sky Deutschland - Bidding for Sports Rights (A)." Harvard Business School Case 721-440, March 2021.
  • February 2016
  • Teaching Plan

Horst Dassler, Adidas, and the Commercialization of Sport

By: Geoffrey Jones and Michael Norris
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Jones, Geoffrey, and Michael Norris. "Horst Dassler, Adidas, and the Commercialization of Sport." Harvard Business School Teaching Plan 316-090, February 2016.
  • June 2019
  • Teaching Note

The Drone Racing League: Building the Sport of the Future

By: Robert F. Higgins and James Barnett
Drone Racing League (DRL) sees itself as the world’s preeminent professional drone racing league. The company is in its third season of racing and is focused on future seasons and the negotiation of a new media agreement. How should the company proceed? Teaching Note... View Details
Keywords: Drones; Racing; Sports; Entrepreneurship; Media; Strategic Planning
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Higgins, Robert F., and James Barnett. "The Drone Racing League: Building the Sport of the Future." Harvard Business School Teaching Note 819-169, June 2019.
  • August 2015
  • Case

Whistle Sports: An Online Sports Network for Millennials

By: Robert F. Higgins and Christine Snively
By January 2015, Whistle Sports, a multi-platform sports network for millennials, had attracted over 54 million online subscribers on YouTube, Instagram, Twitter, Facebook, Google+, and Vine. It established partnerships with several professional sports leagues and... View Details
Keywords: Technology; Internet; Websites; Technology Networks; Sports; Entrepreneurship; Information Infrastructure; Business Startups
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Higgins, Robert F., and Christine Snively. "Whistle Sports: An Online Sports Network for Millennials." Harvard Business School Case 816-006, August 2015.
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