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(2,170)
- People (13)
- News (364)
- Research (1,315)
- Events (1)
- Multimedia (5)
- Faculty Publications (813)
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- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
advertising savvy are but two of the myriad skills that are required of today's museum manager. Traditionally, museums have been run by academics who worked their way through the curatorial ranks, but more and more museum trustees are putting their faith in people with... View Details
- 12 Feb 2021
- News
How Dunkin’ Donuts Took Over the World
with the management team at the time, to scale back all of those businesses, focus on the diamond in the rough that we had within our midst, the Dunkin’ Donuts business, polish that up, standardize the format, standardize the menu, the... View Details
Keywords: brands; leadership; management; strategy; operations; career; Food and Beverage Stores; Retail Trade
- 28 Oct 2021
- News
The Toxic Effects of Branding Your Workplace a “Family”
- 31 Aug 2016
- News
Managing McDonald’s Makeover
that the iconic brand is “keeping pace with changing tastes and habits.” The move was reportedly unexpected, given McDonald’s history of promoting from internal ranks. (Kempczinski was brought on last year.) In quickly tapping a relative... View Details
- 07 Nov 2013
- News
Taking the Helm
- 01 Apr 1997
- News
Management Update Launched
interview, Jean-Marie Dru, cofounder and chairman of the BDDP Group, a Paris-based global advertising agency, discussed the importance of brands in the new economy. A list of Web sites relevant to managers... View Details
Keywords: Judith A. Ross
- 08 May 2015
- News
Prestige brands can expand their reach—and make their core customers proud
Managing symbolic and exclusive brands involves an inherent tradeoff. Managers seek to generate growth by extending the customer base to new segments and markets. Yet increased... View Details
- 25 Aug 2022
- News
Action Plan: Fired Up
growth at a 26-year-old regional business. Its self-described “Traegerite” customers were intensely loyal to the company’s signature wood pellet–fired grills and smokers. But he didn’t anticipate the challenge of managing a disgruntled,... View Details
- 01 Jun 2023
- News
In Full Flower
“Flowers are a very emotive product category, but it didn’t seem that anyone had built a brand that people loved and trusted,” Gelbard recalls. “So often we just turned to a Google search. And the technology for mobile phone orders wasn’t... View Details
- 01 Dec 2022
- News
Action Plan: To the Letter
Chacko says, is the iTunes of fonts. And as with Apple, Monotype’s decision to embrace this model is changing the way users discover, prototype, and manage fonts. Monotype is expanding globally, adding to its range of typefaces and to its... View Details
- 24 Aug 2017
- News
Does Le Pliage Help or Hurt the Longchamp Luxury Brand?
- 01 Jun 2023
- News
Buy Big, Sell Small
brands and SKUs,” she says. Shruti, who graduated at the top of her class at the Indian Institute of Technology and had experience in consulting and impact investing, came to HBS to gain the skills to launch an India-based impact... View Details
- 08 Nov 2011
- News
Flying into heavy Corporate Fog
- 08 Sep 2016
- News
Monitoring global supply chains
- 01 Jun 2023
- News
Action Plan: Net Proceeds
than 1,500 jobs and became a movement the locals nicknamed ramase lajan (“picking up money” in Haitian Creole), as they came to see plastic as a resource instead of garbage. Not surprisingly, Goodwin learned that demand from brands and... View Details
- 02 Sep 2010
- News
Disputing wrongful dismissal; consumers like underdogs, too
- 06 Dec 2021
- News
3-Minute Briefing: Bonnie Kintzer (MBA 1987)
the turnaround. I knew the brands were still very strong in the mind of the consumer and, with the right team, that we could rebuild the company. I was very clear in the interview process that the name of the company had to change. If... View Details