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Show Results For
- All HBS Web
(44)
- News (11)
- Research (21)
- Events (1)
- Multimedia (4)
- Faculty Publications (15)
Joseph B. Lassiter
Joe is the Senator John Heinz Professor of Management Practice in Environmental Management, Retired. He focuses on one of the world’s most pressing problems: developing clean, secure and carbon-neutral supplies of reliable, low-cost energy all around the world. He... View Details
- 21 Oct 2022
- Research & Ideas
People Trust Business, But Expect CEOs to Drive Social Change
Public trust in business remains relatively unshaken amid economic turbulence and a lingering pandemic, even as faith in the media and government falters, but leaders could do more to address social issues, a new global opinion survey shows. However, not everyone... View Details
Keywords: by Scott Van Voorhis
- 02 Mar 2012
- HBS Seminar
Joe Lassiter/Gordon Jones, Harvard Business School/Harvard University
- 21 Jul 2022
- Research & Ideas
Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?
policy makers.” You Might Also Like: Who Pays For Wildfire and Hurricane Damage? Everyone. Bankruptcy Spells Death for Too Many Businesses Keep or Cut Workers? How Companies Reacted to the COVID-19 Crisis Feedback or ideas to share? Email... View Details
- Web
Advisory Board - Entrepreneurship
Wildfire Communications, a telecommunications software venture backed by Matrix Partners and Greylock Management. From 1977 to 1994, Joe was a Vice President of Teradyne (NYSE/ automatic test equipment) and a member of its Management... View Details
- 02 Aug 2022
- Research & Ideas
6 Strategies for Building Socially Responsible—and Profitable—Companies
A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices... View Details
Keywords: by Lane Lambert
- 22 Feb 2022
- News
New Urban Order
book) is accelerating that trend. “There are substantial public health impacts in wildfire smoke, extreme heat, and the aftermath of flooding,” notes Macomber, who teaches the MBA electives Business Opportunities in Climate Adaptation and... View Details
Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transportation; Water, Sewage and Supply Systems; Utilities; Construction of Buildings; Construction; Waste Management and Remediation Services; Corporate Services
- 24 Apr 2014
- News
Exploring new ways to understand and engage audiences
Victoria Ransom (MBA 2008) launched Wildfire Interactive, now a Google company, to connect companies and customers through social media. (Published April 2014) View Details
- 23 Apr 2014
- News
Timing plus smart ideas are the keys to being an entrepreneur
Victoria Ransom (MBA 2008) launched Wildfire Interactive, now a Google company, to connect companies and customers through social media. (Published April 2014) View Details
- 25 Apr 2014
- News
Connecting companies and customers through social media
Victoria Ransom (MBA 2008) launched Wildfire Interactive, now a Google company, to connect companies and customers through social media. (Published April 2014) View Details
- 01 Jun 2013
- News
Harvest Time
Morgan Stanley and after launching an adventure-tour start-up, Ransom cofounded Wildfire, a social media marketing company acquired last year by Google for a reported $350 million. Discussing her thoughts on leadership and the culture at View Details
- 01 Feb 1999
- News
NYC Conference Brings Entrepreneurs and Angels Together
HBS professor of management Joseph B. Lassiter, III, the evening's featured speaker, outlined some of the major issues he addresses in his MBA course Entrepreneurial Marketing. A seasoned entrepreneur and former president of Wildfire... View Details
- 24 Apr 2014
- News
A wild ride from adventure travel to social media marketing
which provides a SaaS platform for marketers to manage their presence on social networks, is a division of Google, and is among the largest acquisitions ever made by the Internet giant. Wildfire now has over 25,000 paying customers who... View Details
- 04 Oct 2022
- Blog Post
Climate Stories Episode #10: Amanda Li (MBA 2018): Speeding Climate Change Solutions Through Project Finance Efficiencies
Climate Stories Episode #10 – Amanda Li (MBA 2018): Speeding Climate Change Through Project Finance Efficiencies Spurred by this summer’s record heat, floods, and wildfires around the globe, businesses, educational institutions like... View Details
- 21 Feb 2023
- Blog Post
Accelerating Climate Solutions - Short Intensive Program 2023
Business School (HBS) MBA students. When faced with destruction, fear, and grief, do we throw our hands up in despair? Are we paralyzed by the headlines warning of impending climate catastrophes and the very real devastation from View Details
- Web
Business and Climate Change Course | HBS Online
Flood Prevention Methods Reduce, Transfer, and Bear Show Hide Details Concepts Heat Water Scarcity Wildfires Storms and Floods Sea-Level Rise Changes in the Ocean Featured Exercises Consider how your firm assesses climate change’s... View Details
- 10 Mar 2015
- News
Women in Tech: Breaking the Digital Ceiling
Sandberg (MBA 1995) and HP president and CEO Meg Whitman (MBA 1979) as well as entrepreneurs such as Victoria Ransom (MBA 2008), who cofounded the social marketing software developer Wildfire in 2008 (selling the 350-plus employee firm to... View Details
Keywords: April White