Publications

14 Sep 2016
Research & Ideas

Web Surfers Have a Schedule and Stick to It

In most markets, products and services compete for the consumer’s money. On the internet, however, the coin of the realm is time, not money—websites and other online services fight for the attention of visitors. So understanding when, how, and for how long we allocate... View Details

Keywords: by Julia Hanna; Web Services; Web Services

14 Sep 2016
News

Web Surfers Have a Schedule and Stick to It

March 2004 (Revised June 2010)
Case

Akamai Technologies

By: Benjamin Edelman, Thomas R. Eisenmann and Eric J. Van den Steen

As the leading content delivery network, Akamai helps Internet companies deliver Web site content to end users with fewer delays and lower costs. Describes the strategic management challenges facing Akamai in early 2004. The company is poised to offer its next... View Details

Keywords: Digital Platforms; Partners and Partnerships; Strategy; Internet and the Web; Information Infrastructure

March 2016
Supplement

Advertising Experiments at RestaurantGrades

By: Weijia Dai, Hyunjin Kim and Michael Luca

This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The... View Details

Keywords: Experimental Methods; Analytics; Web Technology; Marketing; Digital Marketing; Analysis; Performance Effectiveness; Social Media

December 2011 (Revised March 2012)
Case

Recorded Future: Searching the Web for Alpha

By: Christopher Malloy

Keywords: Internet and the Web; Investment; Decision Making; Web Services Industry

01 Jun 2004
News

Alumni Clubs Click with New Web Services

The early reviews are in: It’s two thumbs way up for the new Web site building service now available to the School’s 107 alumni clubs and associations. Several features receive special praise from clubs that have already launched the new... View Details

Keywords: Margie Kelley; alumni groups; website; Colleges, Universities, and Professional Schools; Educational Services

01 Apr 1997
News

HBS Research Available on World Wide Web

development of entrepreneurial ventures? How about success factors for women managers, or the psychological factors that influence risk-taking? Interested in updating yourself about information technology in the organization, the changing... View Details

September 2009
Teaching Note

HubSpot: Inbound Marketing and Web 2.0 (TN)

By: Thomas J. Steenburgh and Jill Avery

Teaching Note for 509-049. View Details

Keywords: Customer Satisfaction; Technology Adoption; Internet and the Web; Blogs; Media; Markets; Segmentation; Price; Decision Choices and Conditions; Marketing Strategy; Information Technology Industry

01 Dec 2010
News

One-Time Update for Alumni Web Site Access

Editor's Note: The new log-in system has been delayed until January. Beginning in December, visitors to the HBS Alumni Web site will experience a one-time change in the log-in procedure to access the Alumni Directory, Class Notes, Giving,... View Details

Keywords: meta

January 2008 (Revised May 2011)
Case

Cognizant Technology Solutions

By: Robert G. Eccles, David Lane and Prabakar 'PK' Kothandaraman

In the highly competitive information technology outsourcing industry, Cognizant Technology Solutions has developed a strategy to differentiate itself by emphasizing building very close client relationships through its "Two-in-a-box" (TIB) model. This model is based on... View Details

Keywords: Customer Relationship Management; Knowledge Sharing; Resource Allocation; Competitive Advantage; Information Technology; Information Technology Industry

March 1, 2011
Article

Technology Will Make Collaboration Your Next Competitive Advantage

By: Jeffrey F. Rayport

Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing

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November 20, 2000
Article

Untangling the Value of Web Companies

By: Sunil Gupta and Donald R. Lehmann

Keywords: Value; Internet and the Web; Business Ventures

14 Apr 2011
News

Why Some Web Sites Make You Wait

28 Jan 2002
Research & Ideas

Read All About It! Newspapers Lose Web War

Many newspapers saw the emergence of the Internet as an attack on their core business, and responded with online products of their own. Unfortunately, says HBS professor Clark Gilbert, the papers failed to take advantage of the Web as a... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Information; Publishing

August 2001 (Revised November 2001)
Case

Vicinity Corporation: Turning Web Traffic into Store Traffic

By: Frances X. Frei, David Margalit and Amanda Yelsh

Vicinity uses its Internet and m-commerce technology to help drive traffic into its customers' physical distribution outlets. The company has terrific technology and is seemingly successful in getting more consumers into its customers' stores, yet it is in a precarious... View Details

Keywords: Internet and the Web; Consumer Behavior; Mobile and Wireless Technology

03 Feb 2014
Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

"misbehavior," as the researchers term it, behavior that is largely unseen by the advertisers or even the affiliate networks themselves. Since they are only paid if a purchase is made, these websites use technology to convince—some... View Details

Keywords: by Kim Girard; Advertising; Publishing

October 2009
Article

Shaping Online Consumer Choice by Partitioning the Web

By: Jolie M. Martin and Michael I. Norton

This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than... View Details

Keywords: Decision Choices and Conditions; Information Management; Demand and Consumers; Research; Internet and the Web; Valuation

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2012
Chapter

The Impact of Web 2.0 on Business-to-Business Marketing

By: Thomas J. Steenburgh and Das Narayandas

Keywords: Internet and the Web; Marketing