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  • All HBS Web  (2,181)
    • News  (439)
    • Research  (1,562)
    • Multimedia  (6)
  • Faculty Publications  (1,252)

Show Results For

  • All HBS Web  (2,181)
    • News  (439)
    • Research  (1,562)
    • Multimedia  (6)
  • Faculty Publications  (1,252)
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  • Awards

Case Centre Case Awards, Marketing Category

By: Jill J. Avery
Won a 2014 Case Centre Award in the Marketing Category for her case with Thomas Steenburgh and Naseem Dahod, “HubSpot: Inbound Marketing and Web 2.0” (HBS Case No. 509-049). View Details
  • 07 Jul 2008
  • News

Why Companies Need Web 2.0

  • August 2009 (Revised January 2012)
  • Case

Pandora: Royalties Kill the Web Radio Star? (A)

By: Robert C. Pozen and Alex Curtis Rosenfeld
Joe Kennedy, president and CEO of Pandora, one of the largest and most popular web (Internet) radio broadcasters, had just received bad news. The Copyright Royalty Board (CRB) had announced its decision to increase the royalties required to be paid by the web radio... View Details
Keywords: Profit; Governing Rules, Regulations, and Reforms; Copyright; Laws and Statutes; Rights; Internet and the Web; Media and Broadcasting Industry
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Pozen, Robert C., and Alex Curtis Rosenfeld. "Pandora: Royalties Kill the Web Radio Star? (A)." Harvard Business School Case 310-026, August 2009. (Revised January 2012.)
  • February 2008 (Revised June 2011)
  • Background Note

Social Networks: The Portals of Web 2.0

By: Stephen P. Bradley and Nancy Bartlett
Social networks have evolved into influential, compelling and persuasive systems, the portals of Web 2.0 and one of the most powerful media phenomena in 2008. This note provides a brief background and description of various social network sites including MySpace,... View Details
Keywords: Web; Technology; Networks; Information Technology Industry
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Bradley, Stephen P., and Nancy Bartlett. "Social Networks: The Portals of Web 2.0." Harvard Business School Background Note 708-488, February 2008. (Revised June 2011.)
  • July 1997 (Revised December 1998)
  • Case

Sun Microsystems: Realizing the Potential of Web Technologies

Describes how Web technology has been deployed at Sun--how it has evolved from being perceived as an inappropriate use of company resources to become the centerpiece of the company's business strategy. View Details
Keywords: Information Technology; Business Strategy; Web; Web Services Industry; Web Services Industry
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Austin, Robert D., and Mark J. Cotteleer. "Sun Microsystems: Realizing the Potential of Web Technologies." Harvard Business School Case 198-007, July 1997. (Revised December 1998.)
  • 21 Jul 2008
  • News

HBS Institutional Memory Web Site Adds New Feature

  • October 1997 (Revised February 2003)
  • Background Note

Worldwide Web and Internet Technology,The

In terms non-technical readers can understand, the evolution of the Internet and the Web, characteristics of the supporting technology, and current issues surrounding use of the technology are examined. View Details
Keywords: Internet; Web
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Austin, Robert D., and Thomas Rodd. "Worldwide Web and Internet Technology,The ." Harvard Business School Background Note 198-020, October 1997. (Revised February 2003.)
  • Article

The Webbed Wheels of Commerce

By: R. M. Kanter
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Kanter, R. M. "The Webbed Wheels of Commerce." World Link 14, no. 1 (January–February 2001).

    David James Brunner's web site

    • 28 May 2009
    • News

    The fragile web of foreign trade

    • 08 Nov 2010
    • News

    Web Browsing Takes a Social Turn

    • 14 Sep 2016
    • Research & Ideas

    Web Surfers Have a Schedule and Stick to It

    In most markets, products and services compete for the consumer’s money. On the internet, however, the coin of the realm is time, not money—websites and other online services fight for the attention of visitors. So understanding when, how, and for how long we allocate... View Details
    Keywords: by Julia Hanna; Web Services; Web Services
    • 14 Sep 2016
    • News

    Web Surfers Have a Schedule and Stick to It

    • 23 May 2008
    • News

    CIOs Look Beyond Web 2.0

    • File

    Web Appendix For Moral Thin-Slicing

    • Web

    Web of Science | Baker Library

    Web of Science Complete bibliographic data plus citations and abstracts to journal articles across a wide range of scientific, technological, social sciences, arts, and humanities disciplines. Read More Provides users with the ability to... View Details
    • Research Summary

    How will Web 2.0 technologies contribute to 'Enterprise 2.0?'

    Web 2.0 technologies like blogs, wikis, tags, RSS, and open APIs are clearly having an impact on the public Internet. Will they also be important additions to Intranets?

    I believe that these tools are likely to have their largest impact inside companies. ... View Details

    • July 1997
    • Case

    Ford Motor Company: Maximizing the Business Value of Web Technologies

    One of the largest companies in the world decides to aggressively deploy Web technology and must manage and support the new technology. A discussion of infrastructure renewal, application development, extranets, and content management is included. View Details
    Keywords: Organizational Change and Adaptation; Value Creation; Information Technology; Infrastructure; Internet and the Web; Manufacturing Industry; Auto Industry
    Citation
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    Austin, Robert D., and Mark J. Cotteleer. "Ford Motor Company: Maximizing the Business Value of Web Technologies." Harvard Business School Case 198-006, July 1997.
    • 12 Jul 2011
    • News

    Hedge-Fund Investors Scout Out Web Firms

      HubSpot: Inbound Marketing and Web 2.0

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