Publications

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Research Summary

Overview

Professor Ashraf's research applies insights from psychology, sociology, and economics to understand and affect behavior in development. Her current research interests fall into three broad categories: technology adoption, motivation and incentive design, and... View Details

Keywords: Health; Microfinance; Agriculture; Women's Empowerment

February 2004
Case

Note on Human Behavior: Reason and Emotion

By: Nitin Nohria and Bridget Gurtler

Human beings are driven by reasons and emotions. On the one hand, as rational choice theorists assert, human beings are resourceful and evaluative as they strive to maximize their own interests. An individual's interests can converge or diverge from the interests of... View Details

Keywords: Behavior; Cognition and Thinking; Emotions; Interests; Organizations; Organizational Design; Governing Rules, Regulations, and Reforms

March 1995 (Revised August 1995)
Background Note

Options and Put-Call Parity

By: Andre F. Perold and Wai Lee

Illustrates the payoff structure of various positions involving put and call options and the use of put-call parity in understanding the relationships among various positions. Examines the cases of insured equity, interest rate caps and floors, callable and extendable... View Details

Keywords: Stock Options

September–October 2023
Article

What Does 'Stakeholder Capitalism' Mean to You?: A Guide to the Four Main Types

By: Lynn S. Paine

Business leaders are being urged to adopt a multistakeholder approach to governance in place of the shareholder-centered approach that has guided their work for several decades. But through hundreds of interviews with directors, executives, investors, governance... View Details

Keywords: Stakeholder Capitalism; Corporate Governance; Business and Shareholder Relations; Business and Stakeholder Relations; Organizational Structure; Trust

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October 2023 (Revised December 2023)
Case

Compound: Lending on the Blockchain

By: Marco Di Maggio, George Gonzalez and Richard Dulude

This case critically examines Compound, an innovative decentralized finance (DeFi) platform. Focusing on Compound’s blockchain-based borrowing and lending protocol, the case explores its automated, intermediary-free system using Ethereum smart contracts. This system... View Details

Keywords: Blockchain; Cryptocurrency; Disruptive Innovation; Borrowing and Debt; Financing and Loans; Organizational Design; Technological Innovation

2020
Working Paper

How ESG Issues Become Financially Material to Corporations and Their Investors

By: George Serafeim

Management and disclosure of environmental, social and governance (ESG) issues have received substantial interest over the last decade. In this paper, we outline a framework of how ESG issues become financially material, affecting corporate profitability and valuation.... View Details

SSRN

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February 2021
Background Note

Jobs to Be Done: A Toolbox

By: Derek C. M. van Bever, Bob Moesta, Iuliana Mogosanu, Shaye Roseman and Katie Zandbergen

The Jobs to Be Done methodology is both a theory and a practical approach for understanding customer behavior and why people make the choices they make. Many practitioners, whether they work for startups or incumbent businesses, find Jobs to Be Done useful because it... View Details

Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Knowledge Acquisition; Attitudes; Perception; Theory; Behavior; Customer Relationship Management

March 2002 (Revised May 2010)
Case

Apple Stores

This case reveals the genesis of the Apple Stores, a revolutionary retail concept launched by Ron Johnson, Apple Computer's senior vice president of retail. In January 2002, Apple Computer was at the eve of one of the most stunning commercial successes ever known in... View Details

Keywords: Competitive Advantage; Marketing Channels; Consumer Behavior; Innovation and Invention; Computer Industry; Retail Industry

13 Jul 2016
HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

trouble. The chickens will run for the hills.” LESSON ONE: THINK LIKE A CUSTOMER From the beginning, it was clear to the founders of apartment-sharing site Airbnb that they’d need to find people willing to list their homes before finding people View Details

Keywords: by Michael Blanding; Retail; Service; Transportation

November 2004 (Revised July 2006)
Case

Patrimonio Hoy

By: Arthur I Segel, Michael Chu and Gustavo Herrero

Patrimonio Hoy is a program targeting the housing needs of the low-income population by CEMEX, a major Mexican company and a leading global cement producer. Originally conceived as a project to understand the customers in the self-construction segment better, a major... View Details

Keywords: Housing; Construction; Product Design; Globalized Firms and Management; Microfinance; Income; Market Entry and Exit; Emerging Markets; Entrepreneurship; Construction Industry; Mexico