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- All HBS Web (32)
- Faculty Publications (11)
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- 22 Sep 2009
- First Look
First Look: September 22
attributes in online search interfaces changes the valuations of those attributes—and impacts subsequent choice—such that attributes that are displayed as separate categories tend to receive greater decision weight than attributes grouped under View Details
Keywords: Martha Lagace
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
expenditures. Advertisers can get the most bang for the buck if they post their videos on YouTube and then motivate consumers to disseminate the ads for them, via email or social media. Getting an ad to go viral is among the cost-saving techniques that fall under the... View Details
- 15 Mar 2011
- First Look
First Look: March 15
Gallagher Group Limited (GGL), the world's largest electric fence company, was about to present a new branding strategy to the company's senior managers and Bill Gallagher, Jr., CEO. After spending more than 18 months with View Details
Keywords: Sean Silverthorne
- 24 Jan 2018
- Blog Post
10 Reasons Why HBS Peek Weekend was worth the trip across the pond - a british perspective
app provided great fun as we all shared our memories over the weekend and beyond. #2 – The Welcome When we arrived at the Spangler Center, we were not only greeted by the wonderful Peek Weekend team, but given our case studies, HBS Peek tees, The Wisdom of Finance by... View Details
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
will harness the great capability of the museum's curators and its collection while also maintaining an umbrella identity for what the museum is doing as a whole." Not for Profit While its IRS designation 501(c)(3) connotes a... View Details
- 22 May 2012
- First Look
First Look: May 22
compete on the basis of brands and reputation, and in sectors where companies' products significantly depend upon extracting large amounts of natural resources. Download the paper: http://www.hbs.edu/research/pdf/12-035.pdf The... View Details
Keywords: Sean Silverthorne
- 02 Sep 2018
- News
Havana Rising
requirement for operating in the country—sometimes requires creativity. A recent umbrella order took about three months to fill (“I guess there are no umbrellas in Cuba”), and even something as common as... View Details
Keywords: Dan Morrell; photographed by Eve North
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
around the country to vie for the title of Space Invaders national champion. Thousands had played the video game, released that year in the United States by Warner brand Atari, in regional tournaments in the months leading up to the... View Details
- 01 Oct 1996
- News
Leading In a New Era
as well as a positive brand image, good relationships with key customers, and some $250 million cash (and no debt). "For me," Charron notes, "it was simply a question of how to deploy those assets and how to take advantage of the... View Details
Keywords: Nancy O. Perry
- 21 Jun 2011
- First Look
First Look: June 21
Maddalena Hotel & Yacht Club in north Sardinia, pose a branding challenge. Can all the properties, including the Forte Village, be successfully brought under one umbrella brand, namely, Eleganzia?... View Details
Keywords: Sean Silverthorne
- 20 Nov 2012
- First Look
First Look: November 20
umbrella prohibition on serving rivals imposed by exclusivity. By relying on safeguards and splitting account assignments in a variety of ways among different organizational units within a given mega-agency or holding company that may... View Details
Keywords: Sean Silverthorne