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Publications

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    • Faculty Publications  (74)

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    • All HBS Web  (385)
      • Faculty Publications  (74)

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      • October 2020
      • Case

      Holden Forests & Gardens: Leading in Turbulent Times

      By: Lynda M. Applegate and Ankita Panda
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      Applegate, Lynda M., and Ankita Panda. "Holden Forests & Gardens: Leading in Turbulent Times." Harvard Business School Case 821-051, October 2020.
      • November 2019
      • Case

      Edita: Making Choices in Uncertain Times

      By: Caroline M. Elkins, Juan Alcácer, Alpana Thapar and Youssef Abdel Aal
      After 15 years of steady growth and expansion, Edita, a leading Egyptian snack producer, faced a series of challenges in the wake of the Arab Spring. In January 2011, the Egyptian Revolution sparked political and economic turmoil that reflected the waves of protest and... View Details
      Keywords: Decision Making; Developing Countries and Economies; Economy; Business or Company Management; Price; Crisis Management; Growth and Development Strategy; Distribution; Risk and Uncertainty; Business Strategy; Expansion; Currency; Food and Beverage Industry; Egypt; Africa; Middle East
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      Elkins, Caroline M., Juan Alcácer, Alpana Thapar, and Youssef Abdel Aal. "Edita: Making Choices in Uncertain Times." Harvard Business School Case 320-026, November 2019.
      • July 2019 (Revised November 2022)
      • Case

      Momofuku Ando and the Globalization of Noodles

      By: Geoffrey Jones and Megumi Takada
      This case examines the entrepreneurial career of Momofuku Ando, the Taiwanese-born Japanese entrepreneur who pioneered instant boodles with his Chicken Ramen (1958) and Cup Noodle (1971) products. It begins by reviewing his many previous unsuccessful ventures,... View Details
      Keywords: Entrepreneurship; Personal Development and Career; Failure; Success; Globalization; Corporate Social Responsibility and Impact; Food and Beverage Industry; Japan
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      Jones, Geoffrey, and Megumi Takada. "Momofuku Ando and the Globalization of Noodles." Harvard Business School Case 320-006, July 2019. (Revised November 2022.)
      • April 2019
      • Supplement

      Accounting Turbulence at Boeing

      By: Jonas Heese and Suraj Srinivasan
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      Heese, Jonas, and Suraj Srinivasan. "Accounting Turbulence at Boeing." Harvard Business School PowerPoint Supplement 119-706, April 2019.
      • Article

      Business, Governments and Political Risk in South Asia and Latin America since 1970

      By: G. Jones and Rachael Comunale
      This article contributes to the literature on political risk in business and economic history by examining both new perspectives (risk encountered by companies domestically, rather than risk for foreign investors) and new settings (emerging markets economies in Latin... View Details
      Keywords: Political Risk; Emerging Market; Bribery; Business & Government Relations; Turbulence; Violence; Risk and Uncertainty; Emerging Markets; Crime and Corruption; Business and Government Relations; Business History; India; Latin America
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      Jones, G., and Rachael Comunale. "Business, Governments and Political Risk in South Asia and Latin America since 1970." Australian Economic History Review 58, no. 3 (November 2018): 233–264.
      • 2018
      • Working Paper

      Business, Governments and Political Risk in South Asia and Latin America since 1970

      By: Geoffrey Jones and Rachael Comunale
      This working paper provides a new perspective on how businesses have responded to political risk in South Asia and Latin America over the last half century. The existing business history literature on political risk is focused on the experiences of Western... View Details
      Keywords: Business and Government Relations; Risk Management; Government and Politics; Business History; South Asia; Latin America
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      Jones, Geoffrey, and Rachael Comunale. "Business, Governments and Political Risk in South Asia and Latin America since 1970." Harvard Business School Working Paper, No. 18-102, May 2018.
      • March 2018
      • Article

      In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

      By: Eva Ascarza, Scott A. Neslin, Oded Netzer, Zachery Anderson, Peter S. Fader, Sunil Gupta, Bruce Hardie, Aurelie Lemmens, Barak Libai, David T. Neal, Foster Provost and Rom Schrift
      In today’s turbulent business environment, customer retention presents a significant challenge for many service companies. Academics have generated a large body of research that addresses part of that challenge—with a particular focus on predicting customer churn.... View Details
      Keywords: Customer Retention; Churn; Customer Relationship Management; Measurement and Metrics
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      Ascarza, Eva, Scott A. Neslin, Oded Netzer, Zachery Anderson, Peter S. Fader, Sunil Gupta, Bruce Hardie, Aurelie Lemmens, Barak Libai, David T. Neal, Foster Provost, and Rom Schrift. "In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions." Special Issue on 2016 Choice Symposium. Customer Needs and Solutions 5, nos. 1-2 (March 2018): 65–81.
      • October 2017 (Revised March 2024)
      • Teaching Note

      Accounting Turbulence at Boeing

      By: Jonas Heese and Suraj Srinivasan
      Teaching Note for HBS No. 118-020. View Details
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      Heese, Jonas, and Suraj Srinivasan. "Accounting Turbulence at Boeing." Harvard Business School Teaching Note 118-027, October 2017. (Revised March 2024.)
      • 2017
      • Book

      Forged in Crisis: The Power of Courageous Leadership in Turbulent Times

      By: Nancy F. Koehn
      An enthralling historical narrative filled with critical leadership insights that will be of interest to a wide range of readers—including those in government, business, education, and the arts—Forged in Crisis spotlights five masters of crisis: polar explorer... View Details
      Keywords: Leadership; Personal Characteristics; Crisis Management; Biography
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      Koehn, Nancy F. Forged in Crisis: The Power of Courageous Leadership in Turbulent Times. New York: Scribner, 2017.
      • Fall 2017
      • Article

      The Alternative Business History: Business in Emerging Markets

      By: Gareth Austin, Carlos Davila and Geoffrey Jones
      This article suggests that the business history of emerging markets should be seen as an alternative business history rather than merely adding new settings to explore established core debates. The discipline of business history evolved around the corporate strategies... View Details
      Keywords: Globalization; History; Philanthropy and Charitable Giving; Developing Countries and Economies; Business History; Asia; Latin America; Africa
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      Austin, Gareth, Carlos Davila, and Geoffrey Jones. "The Alternative Business History: Business in Emerging Markets." Special Issue on Methodologies. Business History Review 91, no. 3 (Fall 2017): 537–569.
      • August 2017 (Revised September 2018)
      • Case

      Accounting Turbulence at Boeing

      By: Jonas Heese, Suraj Srinivasan, David Lane and James Barnett
      Unlike its rival Airbus, Boeing had used a practice called program accounting to record its commercial aircraft expenses since the 1980s. Program accounting allowed Boeing to expense estimated average costs instead of the actual production costs of an aircraft. This... View Details
      Keywords: Asset Recognition; Program Accounting; Airline Industry; Accounting; Production; Cost; Air Transportation Industry
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      Heese, Jonas, Suraj Srinivasan, David Lane, and James Barnett. "Accounting Turbulence at Boeing." Harvard Business School Case 118-020, August 2017. (Revised September 2018.)
      • 2017
      • Working Paper

      Emerging Markets and the Future of Business History

      By: Gareth Austin, Carlos Dávila and Geoffrey Jones
      This working paper suggests that the business history of emerging markets should be seen as an alternative business history rather than merely adding new settings to explore established core debates. The discipline of business history evolved around the corporate... View Details
      Keywords: Business History; Emerging Markets; Developing Countries and Economies
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      Austin, Gareth, Carlos Dávila, and Geoffrey Jones. "Emerging Markets and the Future of Business History." Harvard Business School Working Paper, No. 18-012, August 2017.
      • April 2017
      • Case

      Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (A)

      By: Tsedal Neeley and Esel Çekin
      Galya Frayman Molinas, President of Coca-Cola's Turkish business and a 20-year company veteran, is unexpectedly asked to take the helm of a newly expanded territory with operations across eight additional countries in Central Asia: Armenia, Azerbaijan, Georgia,... View Details
      Keywords: Functions; Structure; Centralization; Decentralization; Diversity; Country Of Origin Effects; Global Contextual Intelligence; Leading Change; Crisis Management; Organizational Structure; Experience and Expertise; Situation or Environment; Central Asia; Turkey
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      Neeley, Tsedal, and Esel Çekin. "Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (A)." Harvard Business School Case 417-068, April 2017.
      • January 2017 (Revised December 2020)
      • Case

      Turkey and Russia: Dangerous Liaisons

      By: Rawi Abdelal, Esel Çekin, Eren Kuzucu and Gamze Yucaoglu
      The case opens in November 2015, after the Turkish military’s shooting down of a Russian military airplane over the Turkish-Syrian border. The incident threatened to undermine the countries’ political and economic ties, and starting from late 2015, the dialogue between... View Details
      Keywords: Business & Government Relations; Politics; Natural Gas; Natural Resources; Nuclear Power; Business and Government Relations; Energy Policy; Infrastructure; Energy; Strategy; International Relations; Russia; Turkey
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      Abdelal, Rawi, Esel Çekin, Eren Kuzucu, and Gamze Yucaoglu. "Turkey and Russia: Dangerous Liaisons." Harvard Business School Case 717-035, January 2017. (Revised December 2020.)
      • December 2016
      • Case

      Public Mission, Private Funding: The University of California, Berkeley

      By: William C. Kirby and Joycelyn W. Eby
      UC Berkley, long known as one of the leading public universities in both the U.S. and the world, has seen turbulent times recently. While student enrollment and costs have increased steadily in recent years, the school, which has been fiercely proud of its public... View Details
      Keywords: Public University; University Administration; Conflict Management; State Funding; Competition; Faculty Governance; University Of California Berkeley; Change Management; Volatility; Diversity; Residency; Higher Education; Philanthropy and Charitable Giving; Globalization; Policy; Leading Change; Crisis Management; Growth and Development Strategy; Organizational Design; Privatization; Problems and Challenges; Education Industry; United States
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      Kirby, William C., and Joycelyn W. Eby. "Public Mission, Private Funding: The University of California, Berkeley." Harvard Business School Case 317-023, December 2016.
      • October 2015 (Revised August 2019)
      • Background Note

      Higher Education in China: Internationalization in Turbulent Times

      By: William C. Kirby, Joycelyn W. Eby and Yuanzhuo Wang
      The rapid growth in quantity and quality of universities in China since 1978 is the most recent evolution in a long history of higher education. From as early as the Tang Dynasty, academies existed to prepare scholars for the civil service examination, but by the... View Details
      Keywords: Non-profit Management; University Administration; University Faculty; University Curriculum; Education Reform; Nonprofit Organizations; Management; Higher Education; History; Governance; Education Industry; China
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      Kirby, William C., Joycelyn W. Eby, and Yuanzhuo Wang. "Higher Education in China: Internationalization in Turbulent Times." Harvard Business School Background Note 316-066, October 2015. (Revised August 2019.)
      • Winter 2014
      • Article

      Does Service Bundling Reduce Churn?

      By: Jeff Prince and Shane Greenstein
      We examine whether bundling in telecommunications services reduces churn using a series of large, independent cross sections of household decisions. To identify the effect of bundling, we construct a pseudo-panel dataset and utilize a linear, dynamic panel-data model,... View Details
      Keywords: Communication Technology; Customer Satisfaction; Product Marketing; Telecommunications Industry
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      Prince, Jeff, and Shane Greenstein. "Does Service Bundling Reduce Churn?" Journal of Economics & Management Strategy 23, no. 4 (Winter 2014): 839–875.
      • June 2014
      • Case

      Starbucks Coffee Company: Transformation and Renewal

      By: Nancy F. Koehn, Kelly McNamara, Nora N. Khan and Elizabeth Legris

      Starbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how... View Details

      Keywords: Howard Schultz; Starbucks; Transformation; Turnaround; Change; Decision Making; Entrepreneurship; Growth and Development; Leadership; Organizations; Problems and Challenges; Risk and Uncertainty; Strategy; Value; Consumer Products Industry; Food and Beverage Industry; Retail Industry; North and Central America; Europe; Asia; South America; Middle East; Latin America
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      Koehn, Nancy F., Kelly McNamara, Nora N. Khan, and Elizabeth Legris. "Starbucks Coffee Company: Transformation and Renewal." Harvard Business School Case 314-068, June 2014.
      • 2014
      • Book

      Accelerate: Building Strategic Agility for a Faster-Moving World

      By: John P. Kotter
      Based on the award-winning article in Harvard Business Review, from global leadership expert John Kotter. It's a familiar scene in organizations today: a new competitive threat or a big opportunity emerges. You quickly create a strategic initiative in response and... View Details
      Keywords: Competitive Strategy; Organizational Structure
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      Kotter, John P. Accelerate: Building Strategic Agility for a Faster-Moving World. Harvard Business Review Press, 2014.
      • November 5, 2013
      • Article

      How to Turn Around Nearly Anything

      By: Rosabeth M. Kanter
      In turbulent times, turnarounds are increasingly a fact of life. Some companies need to be rescued from the brink of extinction, but that’s not the only kind of turnaround. Others need a course correction while still profitable, or a momentum shift because of... View Details
      Keywords: Turnarounds; Change; Purpose; Team Building; Voice; Positivity; Organizational Change and Adaptation; Change Management; Value; Assets; Mission and Purpose
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      Kanter, Rosabeth M. "How to Turn Around Nearly Anything." Harvard Business Review Digital Articles (November 5, 2013).
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