Publications

29 Jun 2020
News

Demystifying digital transformation

Web

Digital Transformation Programs

January 2008
Article

Transforming Giants

By: Rosabeth M. Kanter

Keywords: Transformation

Find at Harvard

February 2024
Teaching Note

RBC: Transforming Transformation (A) and (B)

By: Ethan Bernstein and Cara Mazzucco

Teaching Note for HBS Case Nos. 920-008 and 920-045. View Details

Program

Transforming Customer Experiences

service-oriented businesses. You will explore new strategies for designing sustainable service models, addressing gaps in service execution, and delivering a transformational customer experience. This program is eligible for the... View Details

2006
Chapter

Transformational Leadership

By: William W. George

Keywords: Leading Change; Transformation

April 2017
Case

China Construction Bank's Transformation

By: Krishna G. Palepu and Nancy Hua Dai

On March 29, 2017, Wang Hongzhang, Chairman of China Construction Bank, was considering the next steps in the bank’s transformation. In the challenging backdrop of economic slowdown, deep structure adjustment, interest rate liberalization, entry of financial players... View Details

Keywords: Banking; China; Financial Institutions; Strategy; Transformation; Banks and Banking; Financial Services Industry; Banking Industry; China

October 2001
Case

Transforming Singapore's Public Libraries

By: Roger H. Hallowell, Neo Boon Siong and Carin-Isabel Knoop

The Singapore Public Library system was transformed from being mediocre at best to world class using information technology, progressive human resources management, and marketing approaches unusual for governmental agencies. View Details

Keywords: Nonprofit Organizations; Marketing Strategy; Information Technology; Transformation; Books; Human Resources; Government and Politics; Public Administration Industry; Singapore

January 2019 (Revised October 2019)
Case

Commercial Sales Transformation at Microsoft

By: Doug J. Chung

Industry leaders should adapt to changes in the business context and consider different ways to grow. Advances in technology had shifted software demand to the cloud. As a result, Microsoft announced a strategic shift in direction from its existing ‘Windows first’... View Details

Keywords: Sales; Strategy; Transformation

17 Dec 2018
News

Tomorrow, Transformed

What does the future of business look like? And how will HBS help define that future? The School is uniquely positioned to help businesses and their leaders rise to meet the global challenges ahead. The faculty are already at the forefront of this work, digging into... View Details

Keywords: HBS Bulletin staff; illustration by Martín Léon Barretto

March 2017 (Revised May 2019)
Case

Marketing Transformation at Mastercard

By: Sunil Gupta, Srinivas K. Reddy and David Lane

Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders, but also with Mastercard's direct bank and merchant stakeholders.... View Details

Keywords: Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry

30 Mar 2021
News

Transforming Ideas Into Businesses

17 Aug 2010
News

Urban Transformer

01 Dec 2010
News

The Transformers

Tom Tierney and Jeff Bradach Photographs by Webb Chappell Related Links Read about one graduate’s work at Harlem Children’s Zone View a recent case on Youth Villages A decade ago, Jeff Bradach (PhDOB 1992) and Tom Tierney (MBA 1980) cofounded a risky Boston-based... View Details

Keywords: Roger Thompson; Management, Scientific, and Technical Consulting Services; Professional Services

Article

Transforming Life, Transforming Business: The Life-Science Revolution

By: Juan Enriquez and Ray A. Goldberg

Keywords: Transformation; Science

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February 2022 (Revised April 2022)
Case

CVS Health: Prescription for Transformation

By: Rosabeth Moss Kanter and Tuna Cem Hayirli

In 2021, new CEO Karen Lynch (named the most powerful woman in business) considered the next transformation phase for CVS Health (a Fortune 5 corporate giant. The 2018 acquisition of Aetna insurance brought her to the company as part of its long evolution from a... View Details

Keywords: COVID; Caregiving; Healthcare; Access; Change; Retail; Health; Health Care and Treatment; Organizational Change and Adaptation; Transformation; Health Industry; Retail Industry

November 1990 (Revised September 1991)
Case

The Transformation of IBM

By: Andrall E. Pearson and David B. Yoffie

John Akers, IBM's chairman, must confront how to transform a $60 billion, full line, global computer company that is the leader in every market it serves, yet losing share across the board. The case explores senior management's perspective on the process of... View Details

Keywords: Organizational Change and Adaptation; Transformation; Corporate Strategy; Adoption; Management Teams; Information Infrastructure; Information Technology; Multinational Firms and Management; Computer Industry