Publications

Publications

Filter Results: (64) Arrow Down

Show Results For

← Page 2 of 64 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • February 2017 (Revised September 2017)
  • Case

Bringing Digital to Wimbledon

By: John T. Gourville and David Arnold
It was mid-December 2016 as Alexandra (Alex) Willis read with satisfaction that The All England Lawn Tennis & Croquet Club (AELTC) had won yet another award for its use of social media to reach its fan base. As the organizer and host of “The Championships, Wimbledon,”... View Details
Keywords: Wimbledon; London; Digital; Marketing; Marketing Communications; Online Technology
Related
  • October 2010
  • Case

Dubai Duty Free

By: Rajiv Lal and David Kiron
In mid-February 2009, Dubai Duty Free Managing Director Colm McLoughlin received the January sales report. He left the report lying on his desk unopened and went to walk around the shops as he did every morning. When he returned, he sat down at his desk, looked at the... View Details
Keywords: Customer Focus and Relationships; Marketing Strategy; Emerging Markets; Value Creation; Retail Industry; Dubai
Related
  • Fall 2013
  • Article

Using Open Innovation to Identify the Best Ideas

By: Andrew King and Karim R. Lakhani
Which parts of your innovation processes should you open up to the wider world? To reap the benefits of open innovation, executives must understand what to open, how to open it, and how to manage the resulting problems. According to authors Andrew King of Dartmouth... View Details
Keywords: Collaborative Innovation and Invention
Related
  • May 2007 (Revised March 2010)
  • Case

Maria Sharapova: Marketing a Champion (A)

By: Anita Elberse and Margarita Golod
In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International Management Group (IMG), knew the championship would lead to a flood of new opportunities. What... View Details
Keywords: Marketing Strategy; Advertising; Gender; Product Marketing; Sports Industry
Related
  • 2016
  • Working Paper

More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors

By: Ragnar Lund and Stephen A. Greyser
Organizations in the field of sports are becoming increasingly dependent on sponsors for their value creation and growth. Studies suggest that sports organizations (rights-holders) often fail to exploit the full potential of such sponsorship partnerships. The aim of... View Details
Keywords: Sponsorship; ＂Sports Organizations,; Case Study; Europe; Business Relationships; Collaborative Marketing; Value Co-creation; Relationship Portfolio Management; Value Creation; Cases; Marketing; Sports; Sports Industry; Europe
Related
  • Research Summary

A Strategic Rationale for Having Overconfident Managers, 2004

We analyze whether it might be desirable for a firm to hire an overconfident manager for strategic reasons. We analyze a tournament type version of Bertrand competition and a linear demand Cournot model. In each case there is an R&D stage where firms can invest in cost... View Details
  • 20 Aug 2013
  • First Look

First Look: August 20

a signi cant potential upside compared with solutions obtained via classical RO methods. Working Papers Performance Responses to Competition Across Skill-Levels in Rank Order Tournaments: Field Evidence and Implications for Tournament... View Details
Keywords: Anna Secino
  • 09 May 2012
  • Research & Ideas

Clayton Christensen’s “How Will You Measure Your Life?”

the coach before the tournament finals and explained my situation. He was incredulous. "I don't know what you believe," he said to me, "but I believe that God will understand." Every one of the guys on the team came to... View Details
  • 26 Jun 2023
  • Research & Ideas

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

illustrate them: Improve the experience steadily over time. Think about the NCAA tournament or FIFA World Cup, in which stakes get higher and the games get more exciting with each round, from quarterfinals to semifinals to the finals. A... View Details
Keywords: by Michael Blanding; Entertainment & Recreation
  • 17 Jan 2018
  • Research & Ideas

If the CEO’s High Salary Isn't Justified to Employees, Firm Performance May Suffer

studies support an economic idea known as Tournament Theory, which says that as pay differences between job levels increase, the value of receiving a promotion also rises—spurring employees to put in more effort. “People make work... View Details
Keywords: by Dina Gerdeman
  • 16 Nov 2015
  • Research & Ideas

Does Competition Make Us More Creative?

After providing information about its business and goals, a company sponsors a tournament of successive rounds where designers submit proposals to capture the winner-take-all award. Following each round, designers can modify their... View Details
Keywords: by Michael Blanding; Advertising
  • 26 Mar 2018
  • Research & Ideas

To Motivate Employees, Give an Unexpected Bonus (or Penalty)

says. “Second prize is a set of steak knives. Third prize is you’re fired.” This might seem an extreme way to motivate employees (and, of course, fails spectacularly in the movie). But companies hold so-called tournaments based on... View Details
Keywords: by Michael Blanding; Manufacturing
  • 31 Jan 2007
  • HBS Case

When Good Teams Go Bad

win." Chemistry seems to be the difference between Coach P's more talented varsity boat and his upstart JVs. Embarrassing losses to the JVs have the varsity crew members dispirited and complaining about one another. Confidence is fading fast. The national rowing... View Details
Keywords: by Garry Emmons
  • 27 Oct 2002
  • Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

bloated bureaucracy and constipated decision-making. Clearly dysfunctional activities,even in fun, such as a sales vs. marketing golf tournament at the national sales meeting, are to be discouraged.— Benson Shapiro Information technology... View Details
Keywords: by Benson Shapiro
  • 12 Oct 1999
  • Research & Ideas

What It Takes: Minorities in the Executive Suite

positions. One of the first things Thomas and Gabarro discovered in their research was a variation in the rules of the traditional "corporate career tournament." According to the tournament concept, Thomas explains, managers who... View Details
Keywords: by Judith A. Ross
  • 29 May 2001
  • Research & Ideas

Race Does Matter in Mentoring

in the career trajectories of white and minority executive suggests that companies implicitly have two distinct tournaments for access to the top jobs.— David A. Thomas Although it took Williams longer to reach middle management than he... View Details
Keywords: by David A. Thomas
  • 08 Feb 2016
  • Research & Ideas

The Civic Benefits of Google Street View and Yelp

Glaeser, Kominers, and Harvard doctoral candidate Andrew Hillis further honed the algorithm to develop a tool for the City of Boston. After officials were asked to identify health violations of the most concern, the researchers and Boston ran an open View Details
Keywords: by Michael Blanding; Consumer Products
  • 23 Sep 2008
  • First Look

First Look: September 23, 2008

Feedback in Tournament and Individual Performance Compensation Plans Authors:Lynn Hannan, Ranjani Krishnan, and Andrew Newman Publication: The Accounting Review 83, no. 4 (July 2008) Abstract This study investigates the effects of... View Details
Keywords: Martha Lagace
  • 20 Feb 2018
  • First Look

First Look at New Research and Ideas, February 20, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=53958 Effects of a Tournament Incentive Plan Incorporating Managerial Discretion in a Geographically Dispersed Organization By: Deller, Carolyn, and Tatiana Sandino Abstract—Using retail... View Details
Keywords: Sean Silverthorne
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

in self-confidence, assessments of others, and behavior in a cooperative game. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55101 forthcoming Management Science Effects of a Tournament Incentive Plan Incorporating... View Details
Keywords: Dina Gerdeman

Are you looking for?

→Search All HBS Web