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  • 17 Jun 2011
  • News

The Value in Vulnerability

  • December 2018
  • Case

DraftKings and the Future of Fantasy Sports

By: Robert F. Higgins and Julia Kelley
Founded in 2012, DraftKings helped change the fantasy sports landscape by popularizing daily fantasy sports (DFS), or short-term fantasy sports tournaments that offered big cash prizes to winners. The company’s valuation exceeded $1 billion by 2015, but DraftKings soon... View Details
Keywords: Fantasy Sports; Daily Fantasy Sports; DraftKings; FanDuel; Supreme Court; Sports Betting; Sports Gambling; Sports; Business Model; Government Legislation; Lawsuits and Litigation; Laws and Statutes; Business Strategy; Internet and the Web; Mobile and Wireless Technology; Games, Gaming, and Gambling; Sports Industry; Entertainment and Recreation Industry; United States; Massachusetts; Boston
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  • March 2006 (Revised January 2011)
  • Case

CEMEX: Rewarding the Egyptian Retailers

CEMEX has pursued an aggressive decommoditization strategy focused on its relationship with small Egyptian retailers. In particular, the strategic role and effectiveness of the Rewards Program, a tournament that rewarded the sales performance of the retailers, was... View Details
Keywords: Marketing Strategy; Performance Improvement; Sales; Motivation and Incentives; Construction Industry; Egypt
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  • July 2008 (Revised September 2010)
  • Case

Sony Ericsson WTA Tour (A)

By: Jay W. Lorsch and Kaitlyn Simpson
Larry Scott, the new CEO of the Women's Tennis Association, arrives amidst turmoil. Players and tournaments clash over opposing interests. As a result, the board members who represent them are equally divided and feel conflicted about their role. They aren't sure how... View Details
Keywords: Corporate Governance; Governing and Advisory Boards; Leadership; Business and Stakeholder Relations; Conflict of Interests; Cooperation; Sports Industry
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  • Fall 2013
  • Article

Using Open Innovation to Identify the Best Ideas

By: Andrew King and Karim R. Lakhani
Which parts of your innovation processes should you open up to the wider world? To reap the benefits of open innovation, executives must understand what to open, how to open it, and how to manage the resulting problems. According to authors Andrew King of Dartmouth... View Details
Keywords: Collaborative Innovation and Invention
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  • October 2010
  • Case

Dubai Duty Free

By: Rajiv Lal and David Kiron
In mid-February 2009, Dubai Duty Free Managing Director Colm McLoughlin received the January sales report. He left the report lying on his desk unopened and went to walk around the shops as he did every morning. When he returned, he sat down at his desk, looked at the... View Details
Keywords: Customer Focus and Relationships; Marketing Strategy; Emerging Markets; Value Creation; Retail Industry; Dubai
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  • February 2017 (Revised September 2017)
  • Case

Bringing Digital to Wimbledon

By: John T. Gourville and David Arnold
It was mid-December 2016 as Alexandra (Alex) Willis read with satisfaction that The All England Lawn Tennis & Croquet Club (AELTC) had won yet another award for its use of social media to reach its fan base. As the organizer and host of “The Championships, Wimbledon,”... View Details
Keywords: Wimbledon; London; Digital; Marketing; Marketing Communications; Online Technology
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  • May 2007 (Revised March 2010)
  • Case

Maria Sharapova: Marketing a Champion (A)

By: Anita Elberse and Margarita Golod
In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International Management Group (IMG), knew the championship would lead to a flood of new opportunities. What... View Details
Keywords: Marketing Strategy; Advertising; Gender; Product Marketing; Sports Industry
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  • 04 Dec 2013
  • News

Crowdsourcing: Why many heads are better than one

  • 2016
  • Working Paper

More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors

By: Ragnar Lund and Stephen A. Greyser
Organizations in the field of sports are becoming increasingly dependent on sponsors for their value creation and growth. Studies suggest that sports organizations (rights-holders) often fail to exploit the full potential of such sponsorship partnerships. The aim of... View Details
Keywords: Sponsorship; ＂Sports Organizations,; Case Study; Europe; Business Relationships; Collaborative Marketing; Value Co-creation; Relationship Portfolio Management; Value Creation; Cases; Marketing; Sports; Sports Industry; Europe
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  • Research Summary

A Strategic Rationale for Having Overconfident Managers, 2004

We analyze whether it might be desirable for a firm to hire an overconfident manager for strategic reasons. We analyze a tournament type version of Bertrand competition and a linear demand Cournot model. In each case there is an R&D stage where firms can invest in cost... View Details

    Karim R. Lakhani

    Karim R. Lakhani is the Dorothy & Michael Hintze Professor of Business Administration at the Harvard Business School. He specializes in technology management, innovation, digital transformation and artificial... View Details

    Keywords: biotechnology; communications; computer; health care; high technology; information technology industry; internet; pharmaceuticals; software; video games
    • 18 Oct 2013
    • HBS Seminar

    George Borjas, Malcolm Wiener Center for Social Policy, Harvard Kennedy School

    • 20 Aug 2013
    • First Look

    First Look: August 20

    a signi cant potential upside compared with solutions obtained via classical RO methods. Working Papers Performance Responses to Competition Across Skill-Levels in Rank Order Tournaments: Field Evidence and Implications for Tournament... View Details
    Keywords: Anna Secino
    • 09 May 2012
    • Research & Ideas

    Clayton Christensen’s “How Will You Measure Your Life?”

    the coach before the tournament finals and explained my situation. He was incredulous. "I don't know what you believe," he said to me, "but I believe that God will understand." Every one of the guys on the team came to... View Details
    • 26 Jun 2023
    • Research & Ideas

    Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

    illustrate them: Improve the experience steadily over time. Think about the NCAA tournament or FIFA World Cup, in which stakes get higher and the games get more exciting with each round, from quarterfinals to semifinals to the finals. A... View Details
    Keywords: by Michael Blanding; Entertainment & Recreation
    • 01 Oct 1997
    • News

    J. Hughes Norton III

    There will be endless meetings with tournament promoters and sponsors from around the world, with representatives from the companies whose products his clients endorse, and with Tiger and his other player-clients. "To be successful,"... View Details
    Keywords: Garry Emmons
    • 17 Jan 2018
    • Research & Ideas

    If the CEO’s High Salary Isn't Justified to Employees, Firm Performance May Suffer

    studies support an economic idea known as Tournament Theory, which says that as pay differences between job levels increase, the value of receiving a promotion also rises—spurring employees to put in more effort. “People make work... View Details
    Keywords: by Dina Gerdeman
    • 16 Nov 2015
    • Research & Ideas

    Does Competition Make Us More Creative?

    After providing information about its business and goals, a company sponsors a tournament of successive rounds where designers submit proposals to capture the winner-take-all award. Following each round, designers can modify their... View Details
    Keywords: by Michael Blanding; Advertising
    • 26 Mar 2018
    • Research & Ideas

    To Motivate Employees, Give an Unexpected Bonus (or Penalty)

    says. “Second prize is a set of steak knives. Third prize is you’re fired.” This might seem an extreme way to motivate employees (and, of course, fails spectacularly in the movie). But companies hold so-called tournaments based on... View Details
    Keywords: by Michael Blanding; Manufacturing