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      • May 2024 (Revised February 2025)
      • Case

      Lowe's: Improving the Total Home Strategy

      By: Elie Ofek, K. Shelette Stewart and Alicia Dadlani
      In 2023, Marvin Ellison, CEO of Lowe’s, contemplated enhancements to the company’s Total Home Strategy to accelerate performance and grow market share. In the last five years since becoming CEO, Ellison had championed a turnaround of the company, completing a... View Details
      Keywords: Growth and Development Strategy; E-commerce; Competition; Brands and Branding; Business Strategy; Retail Industry; United States; North Carolina
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      Ofek, Elie, K. Shelette Stewart, and Alicia Dadlani. "Lowe's: Improving the Total Home Strategy." Harvard Business School Case 524-054, May 2024. (Revised February 2025.)
      • April 2024
      • Article

      Detecting Routines: Applications to Ridesharing CRM

      By: Ryan Dew, Eva Ascarza, Oded Netzer and Nachum Sicherman
      Routines shape many aspects of day-to-day consumption. While prior work has established the importance of habits in consumer behavior, little work has been done to understand the implications of routines—which we define as repeated behaviors with recurring, temporal... View Details
      Keywords: Ride-sharing; Routine; Machine Learning; Customer Relationship Management; Consumer Behavior; Segmentation
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      Dew, Ryan, Eva Ascarza, Oded Netzer, and Nachum Sicherman. "Detecting Routines: Applications to Ridesharing CRM." Journal of Marketing Research (JMR) 61, no. 2 (April 2024): 368–392.
      • March–April 2024
      • Article

      Retailers and Health Systems Can Improve Care Together

      By: Robert S. Huckman, Vivian S. Lee and Bradley R Staats
      Health systems are struggling to address the many shortcomings of health care delivery: rapidly growing costs, inconsistent quality, and inadequate and unequal access to primary and other types of care. However, if retailers and health systems were to form strong... View Details
      Keywords: Health Care; Retail; Retailers; Consumer; Health Care and Treatment; Value; Consumer Behavior; Business Model; Partners and Partnerships; Health Industry; Retail Industry; United States
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      Huckman, Robert S., Vivian S. Lee, and Bradley R Staats. "Retailers and Health Systems Can Improve Care Together." Harvard Business Review 102, no. 2 (March–April 2024): 120–127.
      • April 2024
      • Article

      Speaking up and Taking Action: Psychological Safety and Joint Problem-solving Orientation in Safety Improvement

      By: Hassina Bahadurzada, Michaela J. Kerrissey and Amy C. Edmondson
      Healthcare organizations face stubborn challenges in ensuring patient safety and mitigating clinician turnover. This paper aims to advance theory and research on patient safety by elucidating how the role of psychological safety in patient safety can be enhanced with... View Details
      Keywords: Healthcare Operations; Psychological Safety; Teams; Retention; Safety; Customer Satisfaction; Organizational Culture; Performance Evaluation; Health Industry
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      Bahadurzada, Hassina, Michaela J. Kerrissey, and Amy C. Edmondson. "Speaking up and Taking Action: Psychological Safety and Joint Problem-solving Orientation in Safety Improvement." Art. 812. Healthcare 12, no. 8 (April 2024).
      • March 2024
      • Supplement

      Teamworks: Tackling a Forecasting Fumble (B)

      By: N. Louis Shipley, Stacy Straaberg and Tom Quinn
      In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional... View Details
      Keywords: Acquisition; Business Growth and Maturation; Communication Strategy; Decisions; Forecasting and Prediction; Business Cycles; Technological Innovation; Sports; Growth and Development Strategy; Resource Allocation; Marketing; Sales; Business Strategy; Expansion; Valuation; Sports Industry; Technology Industry; United States; North Carolina
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      Shipley, N. Louis, Stacy Straaberg, and Tom Quinn. "Teamworks: Tackling a Forecasting Fumble (B)." Harvard Business School Supplement 824-148, March 2024.
      • March 2024
      • Teaching Note

      Madrigal: Conducting a Customer-Base Audit

      By: Eva Ascarza, Peter S. Fader, Bruce Hardie and Michael Ross
      Teaching Note for HBS Case No. 524-046. This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in... View Details
      Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Customer Value and Value Chain; Retail Industry; United States
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      Ascarza, Eva, Peter S. Fader, Bruce Hardie, and Michael Ross. "Madrigal: Conducting a Customer-Base Audit." Harvard Business School Teaching Note 524-047, March 2024.
      • March 2024
      • Case

      Madrigal: Conducting a Customer-Base Audit

      By: Eva Ascarza, Bruce Hardie, Michael Ross and Peter S. Fader
      This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
      Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Customer Value and Value Chain; Retail Industry; United States
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      Ascarza, Eva, Bruce Hardie, Michael Ross, and Peter S. Fader. "Madrigal: Conducting a Customer-Base Audit." Harvard Business School Case 524-046, March 2024.
      • 2024
      • Working Paper

      Principles and Content for Downstream Emissions Disclosures

      By: Robert S. Kaplan and Karthik Ramanna
      In a previous paper, we proposed the E-liability carbon accounting algorithm for companies to measure and subsequently reduce their own and their suppliers’ emissions. Some investors and stakeholders, however, want companies to also be accountable for downstream... View Details
      Keywords: Carbon Emissions; Disclosure; Carbon Footprint; Climate Change; Measurement and Metrics; Corporate Disclosure; Environmental Sustainability; Corporate Social Responsibility and Impact
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      Kaplan, Robert S., and Karthik Ramanna. "Principles and Content for Downstream Emissions Disclosures." Harvard Business School Working Paper, No. 24-050, January 2024.
      • February 2024
      • Case

      Tabby: Winning Consumers' Digital Wallets

      By: Eva Ascarza and Fares Khrais
      Hosam Arab (MBA 2009), cofounder and CEO of Tabby, a Saudi-based fintech startup, raised its Series D funding round in October 2023, four years after its inception, valuing it as a regional unicorn. Tabby's core product, a buy-now-pay-later (BNPL) service, allowed... View Details
      Keywords: Business Model; Business Startups; Risk Management; Competitive Strategy; Expansion; Financial Services Industry; Technology Industry; Saudi Arabia
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      Ascarza, Eva, and Fares Khrais. "Tabby: Winning Consumers' Digital Wallets." Harvard Business School Case 524-056, February 2024.
      • 2024
      • Working Paper

      Corporate Culture Homogeneity and Top Executive Incentive Design: Evidence from CEO Compensation Contracts

      By: Dennis Campbell, Ruidi Shang and Zhifang Zhang
      We examine how corporate cultures characterized by high degrees of homogeneity in the underlying values and beliefs of organizational members are related to the design of CEO incentive compensation contracts. We argue that culture homogeneity within firms lowers... View Details
      Keywords: Corporate Culture; Compensation Design; Accounting; Management Control; Incentive Systems; Organizational Culture; Job Design and Levels; Governance; Executive Compensation; Motivation and Incentives
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      Campbell, Dennis, Ruidi Shang, and Zhifang Zhang. "Corporate Culture Homogeneity and Top Executive Incentive Design: Evidence from CEO Compensation Contracts." Harvard Business School Working Paper, No. 24-054, February 2024.
      • 2024
      • Working Paper

      Platform Information Provision and Consumer Search: A Field Experiment

      By: Lu Fang, Yanyou Chen, Chiara Farronato, Zhe Yuan and Yitong Wang
      Despite substantial efforts to help consumers search in more intuitive ways, text search remains the predominant tool for product discovery online. In this paper, we explore the effects of visual and textual cues for search refinement on consumer search and purchasing... View Details
      Keywords: Consumer Behavior; E-commerce; Decision Choices and Conditions; Learning; Internet and the Web
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      Fang, Lu, Yanyou Chen, Chiara Farronato, Zhe Yuan, and Yitong Wang. "Platform Information Provision and Consumer Search: A Field Experiment." NBER Working Paper Series, No. 32099, February 2024.
      • January–February 2024
      • Article

      Shared Service Delivery Can Increase Client Engagement: A Study of Shared Medical Appointments

      By: Ryan W. Buell, Kamalini Ramdas, Nazlı Sönmez, Kavitha Srinivasan and Rengaraj Venkatesh
      Problem Definition: Clients and service providers alike often consider one-on-one service delivery to be ideal, assuming – perhaps unquestioningly – that devoting individualized attention best improves client outcomes. In contrast, in shared service delivery, clients... View Details
      Keywords: Health Care and Treatment; Customer Satisfaction; Outcome or Result; Performance Improvement
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      Buell, Ryan W., Kamalini Ramdas, Nazlı Sönmez, Kavitha Srinivasan, and Rengaraj Venkatesh. "Shared Service Delivery Can Increase Client Engagement: A Study of Shared Medical Appointments." Manufacturing & Service Operations Management 26, no. 1 (January–February 2024): 154–166.
      • 2024
      • Book

      The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

      By: Steve Kaczynski and Scott Duke Kominers
      We demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.

      NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details
      Keywords: Economic Systems; Microeconomics; Entrepreneurship; Cultural Entrepreneurship; Information Technology; Innovation and Invention; Innovation Strategy; Digital Platforms; Digital Strategy; Digital Transformation; Internet and the Web; Technology Adoption; Marketing; Marketing Strategy; Product Marketing; Product Positioning; Markets; E-commerce; Market Design; Value; Customer Value and Value Chain; Collaborative Innovation and Invention; Innovation and Management; Organizational Structure; Customer Ownership; Ownership; Advertising Industry; Communications Industry; Computer Industry; Consumer Products Industry; Fashion Industry; Information Technology Industry; Media and Broadcasting Industry; Technology Industry; Web Services Industry
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      Kaczynski, Steve, and Scott Duke Kominers. The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create. Portfolio/Penguin, 2024.
      • 2024
      • Working Paper

      The Impact of Culture Consistency on Subunit Outcomes

      By: Jasmijn Bol, Robert Grasser, Serena Loftus and Tatiana Sandino
      We examine the association between subunit culture consistency—defined as the congruence between the organizational values espoused by top management and those perceived and practiced by subunit employees—and subunit outcomes. Using data from 235 subunits of a... View Details
      Keywords: Organizational Culture; Employees; Creativity; Satisfaction
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      Bol, Jasmijn, Robert Grasser, Serena Loftus, and Tatiana Sandino. "The Impact of Culture Consistency on Subunit Outcomes." Working Paper, December 2024.
      • December 2023 (Revised July 2024)
      • Case

      Boortmalt: The Master Maltster

      By: Forest Reinhardt, Jose B Alvarez, Damien McLoughlin, Lena Duchene and Emer Moloney
      By May 2023, Boortmalt was the world’s leading producer of malt, with a production capacity of 3 million tonnes, 15% of global market share, and 27 malting plants across five continents. It had recently acquired a major competitor and had sustained an EBITDA growth of... View Details
      Keywords: Plant-Based Agribusiness; Mergers and Acquisitions; Talent and Talent Management; Customer Focus and Relationships; Values and Beliefs; Financing and Loans; Employee Relationship Management; Collaborative Innovation and Invention; Innovation Leadership; Knowledge Sharing; Leadership Style; Business or Company Management; Growth and Development Strategy; Growth Management; Management Style; Resource Allocation; Corporate Social Responsibility and Impact; Strategic Planning; Environmental Sustainability; Organizational Culture; Agriculture and Agribusiness Industry; Belgium; Europe
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      Reinhardt, Forest, Jose B Alvarez, Damien McLoughlin, Lena Duchene, and Emer Moloney. "Boortmalt: The Master Maltster." Harvard Business School Case 724-021, December 2023. (Revised July 2024.)
      • 2023
      • Book

      Beyond AI: ChatGPT, Web3, and the Business Landscape of Tomorrow

      By: Ken Huang, Yang Wang, Feng Zhu, Xi Chen and Chunxiao Xing
      This book explores the transformative potential of ChatGPT, Web3, and their impact on productivity and various industries. It delves into Generative AI (GenAI) and its representative platform ChatGPT, their synergy with Web3, and how they can revolutionize business... View Details
      Keywords: Generative Ai; AI and Machine Learning; Ethics; Technology Adoption
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      Huang, Ken, Yang Wang, Feng Zhu, Xi Chen, and Chunxiao Xing, eds. Beyond AI: ChatGPT, Web3, and the Business Landscape of Tomorrow. Springer, 2023.
      • September 2023
      • Article

      Customer Churn and Intangible Capital

      By: Scott R. Baker, Brian Baugh and Marco Sammon
      Intangible capital is a crucial and growing piece of firms’ capital structure, but many of its distinct components are difficult to measure. We develop and make available several new firm-level metrics regarding a key component of intangible capital – firms’ customer... View Details
      Keywords: Customer Base; Transaction Data; Customer Churn; Intangible Capital; Capital Structure; Measurement and Metrics; Customers
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      Baker, Scott R., Brian Baugh, and Marco Sammon. "Customer Churn and Intangible Capital." Journal of Political Economy Macroeconomics 1, no. 3 (September 2023): 447–505.
      • 2023
      • Working Paper

      Financial and Informational Integration Through Oracle Networks

      By: Lin William Cong, Eswar Prasad and Daniel Rabetti
      Oracles are software components that enable data exchange between siloed blockchains and external environments, enhancing smart contract capabilities and platform interoperability. We find that oracle integration is positively associated with total value locked and... View Details
      Keywords: Decentralized Finance; Blockchain; Smart Contract; International Economy; Interoperability; Risk Sharing; Applications and Software; Financial Markets; Economics; Risk Management
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      Cong, Lin William, Eswar Prasad, and Daniel Rabetti. "Financial and Informational Integration Through Oracle Networks." Working Paper, December 2023.
      • 2023
      • Working Paper

      Flow-Driven ESG Returns

      By: Philippe van der Beck
      I show that the recent returns to ESG investing are strongly driven by price impact from flows towards ESG funds. Using data on institutional trades, I estimate the market’s ability to accommodate the demand of ESG funds, which is given by the elasticity of... View Details
      Keywords: Investment Funds; Corporate Social Responsibility and Impact; Financial Markets; Investment Return
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      van der Beck, Philippe. "Flow-Driven ESG Returns." Swiss Finance Institute Research Paper Series, No. 21-71, November 2023.
      • October 2023
      • Case

      Leading Transformation at IHCL

      By: Krishna G. Palepu, V.G. Narayanan and Malini Sen
      In November 2017, Puneet Chhatwal, took charge as MD and CEO of IHCL, popularly referred to as the Taj Hotels. Despite being India’s largest hospitality company by market capitalization and respected for its values and service, IHCL had made losses for the last seven... View Details
      Keywords: Turn Around Management; Hospitality Industry; Brand Management; Financial Strategy; Business Model; Restructuring; Asset Management; Leadership Style; Crisis Management; Brands and Branding; Product Positioning; Segmentation; Asia; India
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      Palepu, Krishna G., V.G. Narayanan, and Malini Sen. "Leading Transformation at IHCL." Harvard Business School Case 124-041, October 2023.
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