Publications

19 Jul 2019
News

The most common mistake made by small business owners

How Would-Be Category Kings Become Commoners

Category creation is the holy grail in business, but more often than not, the very companies that establish lucrative new markets don't end up being the category kings. Why? Many executives undermine their own ventures standing by misinterpreting and misfiring on... View Details

Winter 2021
Article

How Would-Be Category Kings Become Commoners

By: Rory McDonald and Keith Krach

Category creation is the holy grail in business, but more often than not, the very companies that establish lucrative new markets don’t end up being the category kings. Why? Many executives undermine their own ventures’ standing by misinterpreting and misfiring on... View Details

Keywords: New Markets; Innovation and Invention; Innovation Strategy; Business Model

Read Now

September 2013
Article

Converging to the Lowest Common Denominator in Physical Health

By: Leslie K. John and Michael I. Norton

Objective: This research examines how access to information on peer health behaviors affects one's own health behavior. Methods: We report the results of a randomized field experiment in a large corporation in which we introduced walkstations (treadmills... View Details

Keywords: Information; Behavior; Decision Choices and Conditions; Health; Health Industry

Read Now

04 Aug 2011
What Do You Think?

How Dangerous Is Common Sense to Managers?

Summing Up Does Common Sense Impede Change? Common sense is the decision-maker's friend when the decision has to be made rapidly, with a minimum... View Details

Keywords: by James Heskett

March 2002
Case

AOL, Cisco, Yahoo!: Building the Internet Commons

By: James E. Austin

Since the spring of 2001, AOL, Cisco, and Yahoo! had collaborated on ways to improve the effectiveness of using the Internet to benefit society. Each company considered itself strongly committed to philanthropy, making significant charitable donations, and fostering a... View Details

Keywords: Internet and the Web; Philanthropy and Charitable Giving; Business and Community Relations; Information Technology Industry; Web Services Industry

10 Aug 2011
News

Quality Management Systems: The 10 Most Common Myths

January 2011
Case

A Slice of the Pie: Ruby Collins and Tenants in Common

By: John D. Macomber and Kristian Peterson

A securitized small real estate investment vehicle fails and the many individual owners have to decide how to manage or dispose of the asset. This case follows Ruby Collins, a small investor, through the logic of Section 1031 Like Kind Exchanges as well as the... View Details

Keywords: Financial Instruments; Investment; Risk Management; Ownership Stake; Partners and Partnerships; Valuation; Real Estate Industry

Purchase

January 2022
Background Note

Common Prosperity? China Shifts Left

By: William C. Kirby and Noah B. Truwit

Since the founding of the People’s Republic of China in 1949, the ruling Chinese Communist Party (CCP) has been mistrustful of entrepreneurs and the private sector that operates outside the government’s authority. In its first decades under Mao Zedong, the CCP... View Details

Keywords: Market Reform; Gdp; Government Administration; Government and Politics; Private Sector; Governing Rules, Regulations, and Reforms; Economy; Globalized Economies and Regions; Entrepreneurship; Business and Government Relations; Globalized Markets and Industries; Social Issues; Society; Economic Growth; China

28 Aug 2017
News

Business in a Common Tongue

01 Dec 2022
News

Elevator Pitch: Common Knowledge

Illustration by Drue Wagner Illustration by Drue Wagner Matthew Ross (MBA 2022) Cofounder and CEO, Trove Health 2022–2023 Blavatnik Fellow Concept: Trove is building the world’s largest longitudinal database of patients and their health... View Details

Keywords: entrepreneurship; healthcare; data; technology; Blavatnik Fellowship

November 6, 2017
Article

The Common Traps of Working in Your Family's Business

By: Josh Baron

When your family’s name is on the door, you will never just be one of the gang — and everything you do could be fodder for the office rumor mill. Your actions are amplified because of your status in the company, and even seemingly small gestures can unintentionally... View Details

Keywords: Family Business; Attitudes; Behavior; Personal Development and Career; Mission and Purpose

November 1981 (Revised December 1983)
Case

United Kingdom (A): The Decision to Join the Common Market

By: Bruce R. Scott and Audrey T. Sproat

Keywords: Economy; Cross-Cultural and Cross-Border Issues; United Kingdom

November 2023
Case

The Commons Project in Rwanda—Building Digital Infrastructure for the Global Public Good

By: Álvaro Rodríguez Arregui and Tom Quinn

In September 2022, The Commons Project Foundation (TCP) CEO Zhenya Lindgardt and her team met on a Zoom call to discuss building tools to help Rwandans manage their health data. They believed that helping Africa build digital infrastructure would improve much-needed... View Details

Keywords: Developing Countries and Economies; Capital; Cross-Cultural and Cross-Border Issues; Health Care and Treatment; Information Management; Adaptation; Information Infrastructure; Information Technology Industry; Rwanda; United States

Purchase

April–May 2019
Article

Disclosure Incentives When Competing Firms Have Common Ownership

By: Jihwon Park, Jalal Sani, Nemit Shroff and Hal D. White

This paper examines whether common ownership – i.e., instances where investors simultaneously own significant stakes in competing firms – affects voluntary disclosure. We argue that common ownership (i) reduces proprietary cost concerns of disclosure, and (ii)... View Details

Keywords: Voluntary Disclosure; Externalities; Corporate Disclosure; Ownership

Web

Frist Faculty Commons | About

Frist Faculty Commons The Frist Faculty Commons, located in Baker Library | Bloomberg Center , was named in recognition of the leadership support of View Details

February 2016 (Revised May 2016)
Case

Astroscale, Space Debris, and Earth's Orbital Commons

By: Matthew Weinzierl, Angela Acocella and Mayuka Yamazaki

An engineer and technology entrepreneur, Nobu Okada, had turned a mid-life crisis into a bold—some would say quixotic—quest to prevent a tragedy of the commons at the global scale. Namely, Okada believed the accumulation of debris in near-Earth orbital space posed a... View Details

Keywords: Market Entry and Exit; Global Range; Entrepreneurship; Crisis Management; Wastes and Waste Processing; Economics; Aerospace Industry