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Show Results For
- All HBS Web
(233)
- News (54)
- Research (140)
- Events (2)
- Multimedia (1)
- Faculty Publications (64)
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- 01 Jun 2015
- News
Screen Grab
shows on topics that many advertisers would find too edgy. How we consume TV, it seems, is changing what we consume, opening up new opportunities on the business and creative sides of an industry that hasn’t seen a similar degree of... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 01 Mar 2004
- News
Ron Shaich’s Café Society
advertising last year, and yet we received Brandweek’s Marketer of the Year award. I’m proud of that. We put our efforts into fueling word of mouth rather than into television and print advertising. We think... View Details
- 01 Jun 2024
- News
Action Plan: Role-Play
interesting career path, Carson would tell you. Yet when she took time off in 1988 to attend to family issues back in Iowa, the prospect of returning to the corporate world filled her with dread. She needed a change, though she couldn’t have guessed that it would come... View Details
- 01 Sep 2003
- News
The Kids Are Alright: Alumni Children Crack Case
pop-up ads on most sites. Instead, its “immersive” advertising was more like the product placements common to television and movies — sponsors’ products or messages appear in the context of the site’s games... View Details
- 01 Feb 1998
- News
Touching All the Bases: Stephen A. Greyser
taught in the School's MBA and Executive Education Programs for almost 35 years without missing a class (Cal Ripken, take note). He is a prolific author (with twelve books, some three hundred case studies, and scores of journal articles to his credit); a frequent... View Details
Keywords: Marguerite Rigoglioso
- 01 Sep 2010
- News
You’ve Been YouTubed
millions. Taught in the MBA second-year course Digital Marketing Strategy and multiple Executive Education programs, the case depicts a new media era in which increasing numbers of people are spending as much time online as they are in front of the View Details
- 01 Apr 1998
- News
Going For The Summit
CANDICE CARPENTER has led some high-profile enterprises - Time Life Video and Television and the electronic retailing enterprise Q2 Inc. among them. But nothing, she says, has prepared her for the rocky terrain of online business better... View Details
Keywords: Caroline Chauncey
- 01 Mar 2006
- News
The Producers
marketplace mean studios are making fewer and bigger movies. “Corporations are about reducing risk; making movies is about taking risks,” says Zee. “The safest bet seems to be franchises and big, expensive movies. But where is the innovation going to come from? You can... View Details
- 19 Sep 2016
- News
Thomas S. Murphy (MBA 1949)
times, and I had given the finest presentation he had ever heard,” recalls Murphy. “That cold call—and HBS—set me on a path to building my self-confidence and developing the skills to succeed in business.” After graduating as a Baker Scholar, Murphy worked in View Details
- 01 Apr 2002
- News
Pamela Thomas Graham
giving advice and not being in the position to actually execute it." Today, as president and CEO of CNBC, the financial news network viewed in almost 200 million households worldwide, the Detroit native's job is all about execution. Her dual role includes overseeing... View Details
- 01 Oct 2000
- News
Timothy G. Brier: The Price is Right
represented a substantial barrier to entry to any competitors, our long-term success would depend on customer service, scalability, and building the brand. While practically every other dot-com chose to advertise on the Internet, we saw... View Details
Keywords: James E. Aisner
- 05 May 2023
- News
Fail Better
television. We were a cable television company. So the first thing is we had to create a unique distribution model. Many of them still watched broadcast TV, so first we had to convince Viacom to allow us to acquire broadcast stations in... View Details
- 30 Sep 2024
- News
The Making of a Streaming Sensation
because there are a lot of unlikeable characters, but you want the audience to need and want to spend time with these people. And then the second thing is there has to be something universal in the theme because television is a global... View Details
- 01 Dec 2006
- News
The Hard Way
apprentice. (Neither parent ever mastered English, and Russo still speaks Italian with her mother.) As a schoolgirl, she was put in charge of advertising apartment vacancies, collecting rent, and even threatening evictions. Weekends were... View Details
- 01 Dec 2011
- News
Knowing the Score
Miller Photo courtesy James Andrew Miller Having spent much of my time since graduating from HBS working in television or writing books or movies, I’m often asked why I went to business school in the first place, and whether I regretted... View Details
- 01 Mar 2025
- News
Patch Work
lines.” Getting voters to place those calls was a struggle, however. Lobbyists could blanket the public with messages to “call your member of Congress” but would have to hope those citizens knew their representatives’ names. A well-funded campaign could rent a... View Details
- 01 Jan 2003
- News
James E. Burke, MBA 1949
senior executives. They encouraged him, for instance, when he made early forays into television advertising in the 1960s and when he suggested that Tylenol, originally available only from physicians and... View Details
- 01 Jun 2024
- News
Conducting Business
In 2015 I moved from New York City to Madison, Connecticut, where I met, quite by chance, Ginny Vancil and her brother, Richard. I thought, How many Vancils can there be in the world? I asked if they knew Richard “Dick” Vancil, who was my first professor for my first... View Details
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
the worlds of technology and e-commerce gathered for the daylong "CEO Millennium Forum," an event jointly sponsored by HBS, Microsoft, Forrester Research, and the Wall Street Journal. The forum was also the subject of an hourlong View Details
- 01 Oct 2000
- News
Books
his creation of multidivisional structures present a fascinating portrait of one of the century's most impressive business minds. Neil McElroy and D. Paul ("Doc") Smelser of Procter & Gamble introduced soap operas to radio and television... View Details