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      • Faculty Publications  (53)

      Technology DiffusionRemove Technology Diffusion →

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      • April 2016
      • Teaching Note

      Cree Inc.: Introducing the LED Light Bulb

      By: John Gourville and Michael Norris
      This case is taught as part of the first year required marketing course in the Harvard Business School's MBA program. This course is built around the "Four Ps," with modules focusing on product, promotion, place, and pricing. The Cree case is used in the product policy... View Details
      Keywords: Lighting Industry; Marketing; Pricing; Promotion; Technological Innovation; Energy Conservation; Product Marketing; Consumer Products Industry; Energy Industry
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      Gourville, John, and Michael Norris. "Cree Inc.: Introducing the LED Light Bulb." Harvard Business School Teaching Note 516-043, April 2016.
      • April 2016
      • Teaching Note

      IBM and the Reinvention of High School (C): Toward P-TECH's Rapid National Expansion

      By: Rosabeth Moss Kanter and Kelsi Stine-Rowe
      Teaching Note for HBS Case No. 316-130. This Teaching Note accompanies the third case in a 3-case series on P-TECH and the Reinvention of High School. The case focuses on the development and early diffusion of organizational innovation—how to create pilot projects for... View Details
      Keywords: IBM; P-TECH; Stanley Litow; Robin Wilner; Cuomo; Scaling; Innovation; New York State; New York City; Business Model; Innovation Strategy; Innovation Leadership; Education; Business and Community Relations; Change; Technology Industry; New York (state, US); New York (city, NY)
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      Kanter, Rosabeth Moss, and Kelsi Stine-Rowe. "IBM and the Reinvention of High School (C): Toward P-TECH's Rapid National Expansion." Harvard Business School Teaching Note 316-172, April 2016.
      • 2015
      • Chapter

      Information Technology and the Distribution of Inventive Activity

      By: Chris Forman, Avi Goldfarb and Shane Greenstein
      We examine the relationship between the diffusion of advanced Internet technology and the geographic concentration of invention, as measured by patents. First, we show that patenting became more concentrated from the early 1990s to the early 2000s and, similarly, that... View Details
      Keywords: Patents; Geographic Location; Internet and the Web; Innovation and Invention
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      Forman, Chris, Avi Goldfarb, and Shane Greenstein. "Information Technology and the Distribution of Inventive Activity." In The Changing Frontier: Rethinking Science and Innovation Policy, edited by Adam Jaffe and Benjamin Jones, 169–196. University of Chicago Press, 2015.
      • 2015
      • Working Paper

      Can Marshall's Clusters Survive Globalization?

      By: Giulio Buciuni and Gary P. Pisano
      It is widely presumed that in today's globalized economy, the value of geographic clustering of manufacturing industries is no longer valuable. Manufacturing is represented as a highly mobile "commodity" that can be sourced from anywhere in the world where factor costs... View Details
      Keywords: Manufacturing; Globalization; Marshall Industrial Clusters; Global Supply Chains; Manufacturing Industry
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      Buciuni, Giulio, and Gary P. Pisano. "Can Marshall's Clusters Survive Globalization?" Harvard Business School Working Paper, No. 15-088, May 2015.
      • November 2014
      • Article

      Government Green Procurement Spillovers: Evidence from Municipal Building Policies in California

      By: Timothy Simcoe and Michael W. Toffel
      We study how government green procurement policies influence private-sector demand for similar products. Specifically, we measure the impact of municipal policies requiring governments to construct green buildings on private-sector adoption of the U.S. Green Building... View Details
      Keywords: Public Procurement; Green Building; Quality Certification; Environmental Policy; Buildings and Facilities; Environmental Sustainability; Policy; Government and Politics; Green Technology Industry; Green Technology Industry; California
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      Simcoe, Timothy, and Michael W. Toffel. "Government Green Procurement Spillovers: Evidence from Municipal Building Policies in California." Journal of Environmental Economics and Management 68, no. 3 (November 2014): 411–434. (Lead article.)
      • November 2014
      • Article

      The Global Agglomeration of Multinational Firms

      By: Laura Alfaro and Maggie Xiaoyang Chen
      The explosion of multinational activities in recent decades is rapidly transforming the global landscape of industrial production. But are the emerging clusters of multinational production the rule or the exception? What drives the offshore agglomeration of... View Details
      Keywords: Agglomeration; Agglomeration Economies; Multinational Firms and Management; Manufacturing Industry
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      Alfaro, Laura, and Maggie Xiaoyang Chen. "The Global Agglomeration of Multinational Firms." Journal of International Economics 94, no. 2 (November 2014): 263–276. (Revised April 2014. Also NBER Working Paper Series, No. 15576. See Harvard Business School Working Paper, No. 10-043 for longer version.)
      • August 2014
      • Case

      Four Products: Predicting Diffusion (2014)

      By: John Gourville
      An updated "Four Products" case. This 2014 version includes: raw lobster meat, electric-powered Formula One race cars, a 3D printer for cosmetics, and a "smart" tennis racket. These four products form the basis to assess the drivers of new product adoption. In... View Details
      Keywords: Product Diffusion; Innovation and Invention; Product Launch; Marketing; Demand and Consumers; Technology Adoption
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      Gourville, John. "Four Products: Predicting Diffusion (2014)." Harvard Business School Case 515-023, August 2014.
      • 2013
      • Working Paper

      Heterogeneous Technology Diffusion and Ricardian Trade Patterns

      By: William R. Kerr
      This study tests the importance of Ricardian technology differences for international trade. The empirical analysis has three comparative advantages: including emerging and advanced economies, isolating panel variation regarding the link between productivity and... View Details
      Keywords: Exports; Comparative Advantage; Technological Transfer; Innovation; Networks; Patents; Residency; Technology Adoption; Trade; Research and Development; Immigration; United States
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      Kerr, William R. "Heterogeneous Technology Diffusion and Ricardian Trade Patterns." Harvard Business School Working Paper, No. 14-039, November 2013. (NBER Working Paper Series, No. 19657, November 2013.)
      • 2013
      • Working Paper

      Entrepreneurs, Firms and Global Wealth since 1850

      By: G. Jones
      This working paper integrates the role of entrepreneurship and firms into debates on why Asia, Latin America and Africa were slow to catch up with the West following the Industrial Revolution and the advent of modern economic growth. It argues that the currently... View Details
      Keywords: Institutional Change; Political Economy; Emerging Economies; Developing Countries; Industrial Development; Culture; Human Capital; Economic History; History; Wealth and Poverty; Business History; Emerging Markets; Globalization; Developing Countries and Economies; Manufacturing Industry; Mining Industry; Service Industry; Latin America; Asia; North and Central America; Africa; South America; Europe
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      Jones, G. "Entrepreneurs, Firms and Global Wealth since 1850." Harvard Business School Working Paper, No. 13-076, March 2013.
      • November 2012
      • Article

      The Organization of Firms Across Countries

      By: Nicholas Bloom, Raffaella Sadun and John Van Reenen
      We argue that social capital as proxied by trust increases aggregate productivity by affecting the organization of firms. To do this we collect new data on the decentralization of investment, hiring, production, and sales decisions from Corporate Headquarters to local... View Details
      Keywords: Decentralization; Social Capital; Theory Of The Firm; Firm Objectives, Organization, And Behavior; Business Economics; Management Of Technological Innovation And R&D; Technological Change: Choices And Consequences; Diffusion Processes; Organizational Structure; Performance Productivity; Trust; Technology Adoption; Multinational Firms and Management
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      Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "The Organization of Firms Across Countries." Quarterly Journal of Economics 127, no. 4 (November 2012). (Slides from 2008, Harvard Business School Working Paper, No. 12-005, August 2011.)
      • 2012
      • Book

      The Rate and Direction of Inventive Activity Revisited

      By: Josh Lerner and Scott Stern
      While the importance of innovation to economic development is widely understood, the conditions conducive to it remain the focus of much attention. This volume offers new theoretical and empirical contributions to fundamental questions relating to the economics of... View Details
      Keywords: Technological Innovation; Opportunities; Nonprofit Organizations; Resource Allocation; Economic Growth; Research and Development
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      Lerner, Josh and Scott Stern, eds. The Rate and Direction of Inventive Activity Revisited. University of Chicago Press, 2012.
      • 2014
      • Working Paper

      The Global Agglomeration of Multinational Firms

      By: Laura Alfaro and Maggie Chen
      The explosion of multinational activities in recent decades is rapidly transforming the global landscape of industrial production. But are the emerging clusters of multinational production the rule or the exception? What drives the offshore agglomeration of... View Details
      Keywords: Geographic Location; Multinational Firms and Management; Globalized Markets and Industries; Market Entry and Exit; Industry Clusters
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      Alfaro, Laura, and Maggie Chen. "The Global Agglomeration of Multinational Firms." Harvard Business School Working Paper, No. 10-043, December 2009. (Revised April 2014. NBER Working Paper Series, No. 15576, December 2009)
      • 2009
      • Other Unpublished Work

      Heterogeneous Technology Diffusion and Ricardian Trade Patterns

      By: William R. Kerr
      This study tests the importance of Ricardian technology differences for international trade. The developed panel includes both emerging and advanced economies, and particular attention is devoted to the variation exploited in empirical tests. The elasticity of export... View Details
      Keywords: Trade; Immigration; Competitive Advantage; Integration; Technology; United States
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      Kerr, William R. "Heterogeneous Technology Diffusion and Ricardian Trade Patterns". 2009.
      • August 2008
      • Article

      Ethnic Scientific Communities and International Technology Diffusion

      By: William R. Kerr
      This study explores the importance of knowledge transfer for international technology diffusion by examining ethnic scientific and entrepreneurial communities in the US and their ties to their home countries. US ethnic research communities are quantified by applying an... View Details
      Keywords: Information Technology; Ethnicity; Production; Integration; Knowledge Sharing; Patents; Employment; Performance Productivity; Entrepreneurship; Change; Developing Countries and Economies; Immigration; China; United States
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      Kerr, William R. "Ethnic Scientific Communities and International Technology Diffusion." Review of Economics and Statistics 90, no. 3 (August 2008): 518–537.
      • 2007
      • Working Paper

      Ethnic Scientific Communities and International Technology Diffusion

      By: William R. Kerr
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      Kerr, William R. "Ethnic Scientific Communities and International Technology Diffusion." Harvard Business School Working Paper, No. 06-022, April 2007. (forthcoming in The Review of Economics and Statistics.)
      • January 2006 (Revised August 2006)
      • Case

      Four Products: Predicting Diffusion (2006)

      By: John T. Gourville
      One of the critical tasks in the marketing of new innovations is predicting demand and rates of diffusion for those products. Focuses on four innovative products from different domains. Although one can speculate on the scope and rate of diffusion for each of these... View Details
      Keywords: Forecasting and Prediction; Innovation and Invention; Product Launch; Demand and Consumers; Technology Adoption
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      Gourville, John T. "Four Products: Predicting Diffusion (2006)." Harvard Business School Case 506-050, January 2006. (Revised August 2006.)
      • May 2005
      • Exercise

      Forecasting the Adoption of E-books

      By: Elie Ofek
      Gives students an opportunity to understand the challenges inherent in forecasting the diffusions of innovations. Provides data for forecasting the adoption of electronic books. Students are encouraged to use the Bass Model framework, while being cognizant of its... View Details
      Keywords: Forecasting and Prediction; Framework; Books; Analytics and Data Science; Product Launch; Internet and the Web; Technology Adoption
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      Ofek, Elie. "Forecasting the Adoption of E-books." Harvard Business School Exercise 505-063, May 2005.
      • May 2005 (Revised April 2006)
      • Background Note

      Note on Innovation Diffusion: Rogers' Five Factors

      By: John T. Gourville
      Reviews Everett Rogers' Five Factors of product adoption. These factors help explain why some products diffuse rapidly and some slowly or not at all. View Details
      Keywords: Technology Adoption; Innovation and Invention
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      Gourville, John T. "Note on Innovation Diffusion: Rogers' Five Factors." Harvard Business School Background Note 505-075, May 2005. (Revised April 2006.)
      • March 2003
      • Article

      Technological Development and Medical Productivity: The Diffusion of Angioplasty in New York State

      By: David M. Cutler and Robert S. Huckman
      A puzzling feature of many medical innovations is that they simultaneously appear to reduce unit costs and increase total costs. We consider this phenomenon by examining the diffusion of percutaneous transluminal coronary angioplasty (PTCA)—a treatment for coronary... View Details
      Keywords: Innovation and Invention; Cost; Health Care and Treatment; Health Disorders; Performance Improvement; Product; New York (state, US)
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      Cutler, David M., and Robert S. Huckman. "Technological Development and Medical Productivity: The Diffusion of Angioplasty in New York State." Journal of Health Economics 22, no. 2 (March 2003): 187–217.
      • November 2001 (Revised September 2002)
      • Case

      Four Products: Predicting Diffusion

      By: John T. Gourville
      One of the critical tasks in the marketing of new innovations is predicting demand and rates of diffusion for those products. Focuses on four innovative products from different domains. Although one can speculate on the scope and rate of diffusion for each of these... View Details
      Keywords: Forecasting and Prediction; Innovation and Invention; Product Launch; Demand and Consumers; Technology Adoption
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      Gourville, John T. "Four Products: Predicting Diffusion." Harvard Business School Case 502-045, November 2001. (Revised September 2002.)
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